KFC employing hearing and speech impaired individuals!

WHAT & HOW:

The whole unique idea revolves round the concept of Corporate Social
Responsibility. The management of KFC Pakistan has initiated the unique
concept of Corporate Social responsibility by employing Hearing and Speech
impaired persons as Customer Service Representatives at their various
outlets. They have recruited special persons from various special deaf
institutions, selected them on basis of various screening tests and interviews.
Then the next step was the provision of rigorous six-months training to these
selected candidates, to enable them to perform the job in a better manner.
The trainees were taught how to cook with precision and to work within the
time parameters. The management has also placed a mix of normal persons
with these special persons in order to avoid any hassle and problem. The
restaurant is especially designed so that they may easily operate it. For
instance, there are light bulbs as indicators in the kitchen instead of bells
and very illustrative menu cards so that the customers may point out what
they want. The work environment is congenial and well equipped for them to
work in. there are 30 hearing impaired employees with 2 managers who are
not hearing impaired.

WHEN & WHERE:

The idea was initiated some time back at Karachi and KFC’s Gulshan outlet
was fully dedicated to the idea. About 4-5 months back the same idea was
implemented at Satellite Town, Rawalpindi outlet. One similar outlet is also
working at Lahore.

WHO:
At Satellite Town, Rawalpindi outlet, Mr. Wasim Jan, who is the Branch
Manager there,
implements the idea.

WHY:

basic reason to why KFC Pakistan has initiated this whole idea. The first one
is the CSR history of KFC internationally. KFC is an organization that keeps
on practicing the CSR concept in new facets whenever it gets a chance.