Mystic Gourmet Coffee

John David Go

The Art Institute of Seattle

Brand Strategy

Professor: Dr. Felix Lao

Summer Quarter 2010

 Mission Statement

 Here at Mystic Gourmet Coffee our mission is emphasized towards

personalized attention to our customers, and providing intimate one on
one service. Are coffee is not only good for you but also good for the
environment. We are dedicated to personal and professional enrichment
through an open environment of communication, creativity, trust,
respect, and above all teamwork. As a thank you to the community for
supporting Mystic Gourmet Coffee we like to give back to the
community around us. We support humanity, animal rights, the LGBT
community, and to protect the environment as a part of are
responsibility.
 Brand Description
Customer service and quality assurance. Providing nothing but
the best coffee man can make.

Being green is important to Mystic Gourmet Coffee everything from

our mugs to are coffee
Demographic Segmentation

 Gender: Male & Female

 Age: Six to Ninety

 Family: Zero to Ten

 Family Life Cycle: Beginning to retired

 Income: $30,000.00 & up

 Occupation: Professional

 Education: High School & College Graduate

 Religion: N/A

 Race: N/A

 Nationality: N/A
Marketing Strategy
Postcard
One
Postcard
Two
Postcard
Three
  Specialty coffee and espresso, refreshing drinks
like ice tea and smoothies.
Products
 Handmade pastries, sandwiches, salads, soups,
etc.
 Long & Short Term Goals
Build company awareness through local neighborhood.
 

I would like to eventually expand the company and have more in each
major city.
The End