Professional Documents
Culture Documents
CHAIN
“VALUE HAS A VALUE ONLY
IF ITS VALUE IS VALUED”
WHAT IS VALUE ?
Porter defined value as:
“The amount buyers are willing to pay for what a firm provides”
INTO THE DETAILS OF
EXAMPLE
Value is a subjective
Value occurs when needs are met.
DEFINING VALUE FROM THE
CUSTOMER’S PERSPECTIVE
KEY DISTINCTION IN
DEFINING VALUE
BUSINESS TO BUSINESS(B2B)
BUSINESS TO CONSUMER(B2C)
B2B
Technical(Resource
Value)
Organizational(Business
Context)
Personal(Career and
idiosyncratic)
B2C
VALUE CHAIN
The value chain concept was developed and
popularized in 1985 by Michael Porter