A Presentation on

Product mix, Product

Line, & Product
Depth

BY:HIMANSHU SAXENA
 Product Mix
 The complete set of all products offered for sale by a
company.
The goods offered in a supermarket are good
examples of what goes into a viable product mix.
Many of the product lines have to do with food.
Fresh produce is one type of product line, while
canned goods is another. Frozen foods represent a
third line of products, while meats represent still
another grouping of products.
 
Businesses other the retailers also employ the concept of a
product mix. Colleges and universities are a prime example.
These types of institutions offer a variety of degree programs,
which are essentially product lines in the overall mixture of
products offered. Within those product lines, individual
courses serve as the products themselves that are necessary in
order to obtain the degree. By offering a wider range of degree
programs, a university achieves a broader product mix and
thus is likely to attract a larger number of students.

Developing a product mix is not simply a matter of

selecting a random range of products and offering them for
sale. Often, retailers and other businesses will look closely
at how the various product lines are associated with one
another
The product mix of a company, which is generally
defined as the total composite of products offered
by a particular organization, consists of both
product lines and individual products.
 PRODUCT LINE
A group of closely related products constitutes a
product line.
A group of products that are physically similar in
performance, use or features and intended for a similar
market

E.g: Samsung Consumer home appliance division:

Washing Machine. Television, music System,
Refrigerators comprises of different product lines
The product mix of a company is
composed of all the product lines , it
carries
 PRODUCT DEPTH
The total number of items under each brand in the line, in
terms of variants, shades, models, pack-sizes etc.
 WIDTH
Bath soap Fabric wash Beverages
Prod.
Prod. Prod. Prod.
Line
Line-1 Line -2 Line -3
-4,5,etc

BRU ,
DOVE SURF BROOKE
LIRIL RIN BOND RED
LE-SANCY WHEEL LABEL,
PEARS SUNLIGHT TAAZA,
REXONA ALA DUPAM, LENGT H
LIFEBUOY 501 TAJMAHAL,
HAMAM A1,
BREEZE 3 ROSES
JAI SUPER DUST
MOTI

HUL PRODUCT MIX & PRODUCT LINES

 DEPTH-LUX
25 gm
Pink 50 gm
75 gm

LUX White 25 gm
50 gm
75 gm

25 gm
Black 50 gm
75 gm
Thanks