Mario’s Boys

MARIO’S
Family Business – Specialty Men’s wear
retailer since 1937

Mario Bisio Jr.

- Worked ad the sales floor during high
school

“Treat clients like they are guests in your

home. Reward the customer for coming in
your store, make sure they feel better leaving
than they did coming in"
Mario’s Boys

Demographic
• Gender: Parents
• Age: Late Twenties and up
• Family: one or more
• Family Life Cycle: Middle of career
or at the height BOYS
• Income: $95.000.00 and up 5 – 12 years old
• Occupation: Professional
• Education: High School and College
graduate
• Religion: N/A
• Race: N/A
• Nationality: N/A
 Mario’s Boys

Color Board
Mario’s Boys

Short Term Forecast

Luxury or elegant for kids

-Celebrity kids

Eco-conscious theme/
Environmental trend
-Highly sustainable materials such as
bamboo, organic cotton.

80’s rocker look

Parachute pants, shoulder pad on
jackets, leather.
Mario’s Boys

Future lines, markets, and extensions of the brand

Kids market

Girls’ collections

Kids’ accessories
 Mario’s Boys

Excellent Garments -High cost materials

-Changing fashions and changing
Product Design & Development behavior of demographics
-Closely following the fashion trends -Increasing competition especially
as well as our customers’ purchasing from big retailers
preferences
-Tailor Marketing Objectives:
-to offer continuous value added
Advertising products to our customers
-Social network
-Website Strategy:
-Catalogs -meet the demands of market and
supply demanded goods on time
Challenges: Offer high quality clothes
-Develop a kids-friendly store
environment and decoration
Line Design
Line Design
Line Design
Label & Hangtags
Marketing Development

Advertise through parent company

Advertise through local media and radio stations

Go to trade shows