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Cricinfo is the world¶s largest & leading Cricket website. As this site was founded in
1993c
c The world's leading multimedia sports entertainment company & has never
looked back every time they add on new features on the websites. It covers every
aspect of world cricket let it be International Test, ODI or domestic cricket of any country
you will get the news on Cricinfo. The fact is more than 7Million people each day visit
cricinfo website, as said they add on features every time. cricinfo's content includes
news, live ball-by-ball coverage of all Test and one-day international matches and
features written by some of the world's best cricketers and cricket writers. The site also
includes in-depth statistics on every one of the 3000 international and 50,000 first-class
cricketers to have played the game. now we can also have the latest news & scores of
the current ongoing match on our mobile as well. It is really fast & reliable source of
cricket news. The editor of this site is Sambit Bal.

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Gi)Sa  Article, live scores of cricket matches, poll, blogs, biography, photograph,
interview, magazines, archives and games are the services of this website. Our
competitor company cnn.com provide latest news of the world. It¶s cover political news,
business news, sports, entertainment, technology, travel and environment related news.

Gii)0
  cricinfo.com and cnn.com earn revenue Through sales, affiliation and
subscription.

Giii)a
  this website refers Facebook, twitter etc. and cnn.com refers facebook.

Giv)

  Cricinfo.com

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cnn.com

Gv)S
  Thousands of subscribers whom already registered on this website.

Cricinfo.com has a thriving user community and reaches over fourteen million users
every month. CNN.com currently gets an average of more than 24 million unique users
each month.

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Take a look to the main page of the cnn.com and cricninfo.com. First of all, compare the
headers for these sites. Note that CNN¶s is very simple, clean, and used only for one
purpose: navigation/search. Conversely, cricinfo header is far busier and tries to do at
least 3 unrelated things. So here you can see that the introduction to each page sets a
distinct tone.

Cricinfo chooses to mix and match image/text pairs¶ orientation. There are many
image/text pairs in any given section of the page, so the issue is exacerbated. By
comparison, CNN is far more consistent in how it presents image/text pairs and they are
fewer in number. CNN also has a very consistent alignment of content and structural
elements on the page.

If we want to get a better sense of the overall visual volume of the structures of our two
example sites, compare the structural layouts of the sites without content. cricinfo¶s high
contrast, textured, varied width structure is far more conspicuous than CNN¶s low
contrast, greatly reduced, consistently spaced structure.

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Cricinfo.com; No back Gr---) button only home page button

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cnn.com

cricinfo.com has no language option, but cnn.com has three language option u.s.,
mexico and arabic.

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ÿe know every search engines are moving toward a ³ pay for inclusion/ ranking´
model. Under different search engines we see cricinfo.com and cnn.com on the top. If
we want to search as ³cricket´ then we also find cricinfo.com on the top five rank. So
we can say cricinfo means cricket. Here we show the rank as ³cricinfo´ or ³cricket´ and
³Cnn´ or ³news´.

Search Engine Ranking as Ranking as Ranking as cnn Ranking as

cricinfo cricket news
Altavista 1st 3rd 1st
1st
Aol 1st 8th 1st 1st
Excite 1st 4th 1st 3rd
Google 1st 2nd 1st 1st
Lycos 1st 3rd 1st 1st
Yahoo 1st 3rd 1st 1st
msn 1st 3rd 1st 2nd

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S  Alexa.com, 11 November, 2010 available at http://www.alexa.com/siteinfo/cricinfo.com#

The traffic rank is based on three months of aggregated historical traffic data from
millions of Alexa Toolbar users and data obtained from other, diverse traffic data
sources, and is a combined measure of page views and users Greach). As a first step,
Alexa computes the reach and number of page views for all sites on the ÿeb on a daily
basis. The main Alexa traffic rank is based on a value derived from these two quantities
averaged over time Gso that the rank of a site reflects both the number of users who visit
that site as well as the number of pages on the site viewed by those users). The three-
month change is determined by comparing the site's current rank with its rank from
three months ago. For example, on July 1, the three-month change would show the
difference between the rank based on traffic during the first quarter of the year and the
rank based on traffic during the second quarter.

http://www.alexa.com/help/traffic-learn-more

from the graph we see that the site's daily traffic rank, charted over time. The daily
traffic rank reflects the traffic to the site based on data for a single day. Here we see
cricinfo¶s trafficking is parallel in August and September. But begging in the month of
October cricinfo¶s trafficking is increasing compare to last month. And in November
trafficking also increasing because at that time the number of cricket match held around
the world. On the other hand cnn¶s trafficking follow a trend, where we see that every
Sunday cnn¶s trafficking will decrease and pick on ÿednesday or Thursday.

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http://siteanalytics.compete.com/cricinfo.com+cnn.com/

In case of change in unique visitor we see that cricinfo¶s monthly G-22.93%) and yearly
G21.45%) changed is negative and cnn¶s monthly positive G+0.68%) and yearly changed
G-16.74%K) negative. That means cnn¶s current unique visitor increases, where cnn¶s
current unique visitor decreases. There are no tags for this sight. Cricinfo is the first. But
cnn tags by news, compete-250, media, world, Anderson-copper.

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No, these website does not ask for registration. But there is an option for registration
and registered members are recognized by the website when members visit the website
next time around. And members can get news according to their interest.

To make user friendly cricinfo change the home page. Take a look the homepage. The
most important thing about it is that it is a celebration of content. There is more of it, and

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it is organized better. Earlier, we had all our editorial content stacked up in a single
central panel. The structure gave us no other options. As we kept adding new features
and sections, they kept piling up, the page grew longer, and there came a point when
we could add no more.

The starting point of this redesign was the navigation. In some ways, the left-hand
navigation bar was easy for us to manage: we could do pretty much anything with it. All
we had to do was to add a new item to the menu whenever we needed to.

Cnn try to make website user friendly. For this reason they give this facility

Free personalized news alerting service created for user.

ÿith CNN's service we can:

À Sign up to our E-mail Alerts and follow the news that matters to us.
À Select key words and topics across the wide range of news and information on
the site.
À Create our own alerts.

À Customize our delivery options to fit our schedule and be alerted as a story is
published on CNN.com. Receive our alerts daily or weekly.
À Easily manage our alerts. Edit, delete, suspend or re-activate them at any time.
À "Integrated multimedia storytelling" i.e. text, videos, photos, maps, charts and
more on one page. The multimedia is put into tabbed sections, so that users can
easily access each part;
À CNN is launching a new on-demand video player, offering "a Flash-based, play-
in-page experience complete with larger and higher quality video and tools to
create play lists and provide feedback.";
À A live player provides access to up to four live video streams, one of them
featuring CNN.com exclusive news anchors which CNN says is "the only offering
of its kind on the ÿeb";
À ³Hot Topics´ section for in depth multimedia content;
À ³All About´ pages thousands of pages giving users access to every story
CNN.com has ever published on almost any topic;

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À Locally relevant content, allowing users to personalize CNN.com to offer

enhanced weather forecasts. This content comes from various sources and
content sharing relationships;
À Highlights at the top of every article and fact boxes throughout the page "to
enable users to scan and digest story details quickly.";
À More ways for users to engage in news through feedback, content submissions
with I-Report and article and blog commentaries;

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Our principle websites cricinfio.com and competitor websites cnn.com, both website
sale news but their service area are different. Cricinfo.com provide only cricket related
news, but cnn.com provide political social, sports, entertainment, culture , business,
travel, technology related information. As both website provide news so their marketing
strategy tends to similar and revenue source also similar. But incase of unique visitor
we see cricinfo decreases by -22.93% and cnn increase by 0.68%. But we think that if
we make available technology, the user of both website will increase.

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À to earn maximum revenue we have to follow a good payment system.

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À why unique visitors are reduce ? find out the answer..
À ensure maximum trafficking.
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As a references we use our text book and different websites. These are:

 E-commerce GKenneth C. Laudon; Carol Guercio Traver)

 


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{

Introduction:cc c
Revenue model:cc c
Marketing strategies:ccc
ÿebsite design features:ccc
Search engine optimization GSEO)ccc
Traffickingccc
Unique Visitorsccc
Personalizationccc
Conclusion:ccc
Recommendations:ccc
References:cc c
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#c
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