TwIcE A NiCe

tWice as NiCe

YOU
RS.49
TRY O
YOU
DECIDE Exciting Offers ……Condition
Apply*

Creative execution style:

1-Slice of Life :
This ad attempts to portray a real-life situation involving a problem conflict
or situation consumers may face in their daily lives. The ad then focuses on
showing how the advertiser's product or service can resolve the problem.

2-Fantasy:
This type of appeal is used for image advertising by showing an imaginary
situation or illusion involving a consumer to buy to its tag line ....YOU TRY
YOU DECIDE.

APPEAL:

Bandwagon Appeal:
This advertising appeal is meant to signify that since everybody is doing
something you should be a part of the crowd as well. It appeals towards the
popularity aspect or coolness aspect of a person using a particular product
or service.