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  • Incredible India

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    zee_shanfarooqui
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    This SWOT analysis of an unspecified location highlights its strengths as geographical and cultural diversity along with historic sites and low costs, but weaknesses in infrastructure, transportation, accommodation, and marketing. Opportunities exist in government policies, companies, and growing domestic and medical tourism. Threats include economic conditions elsewhere, political issues in Kashmir, and aggressive tourism strategies used by other countries.

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    This SWOT analysis of an unspecified location highlights its strengths as geographical and cultural diversity along with historic sites and low costs, but weaknesses in infrastructure, transportation, accommodation, and marketing. Opportunities exist in government policies, companies, and growing domestic and medical tourism. Threats include economic conditions elsewhere, political issues in Kashmir, and aggressive tourism strategies used by other countries.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views2 pages

    Incredible India

    Uploaded by

    zee_shanfarooqui
    This SWOT analysis of an unspecified location highlights its strengths as geographical and cultural diversity along with historic sites and low costs, but weaknesses in infrastructure, transportation, accommodation, and marketing. Opportunities exist in government policies, companies, and growing domestic and medical tourism. Threats include economic conditions elsewhere, political issues in Kashmir, and aggressive tourism strategies used by other countries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 2

    SWOT Analysis

     Strengths:
    • Geographical Diversity – Desert, Mountains, Forests and
    Beaches
    • Cultural Diversity
    • Wealth of archaeological sites and historic monuments
    • Manpower costs are low

     Weaknesses:
    • Lack of adequate infrastructure
    • Air transportation
    • Hospitality ( accommodation)
    • No proper marketing tools used
    Continue….
    • Opportunities:
    – Proactive role of govt. in framing proper policies
    – Allowing entry of more multinational companies
    – Growth of Domestic Tourism
    – Medical trousim

    • Threats:
    – Economic Conditions of the other countries
    – Political turbulence in Kashmir.
    – Aggressive strategies approached by other
    countries for tourism

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