PRODUCTION

-General presentation-

1. The shoe polish project is the result of the cereal's company desire to activate not only
during the agricultural campaign. At the end of 2002, the construction of the Shoe Polish Factory
started, at the Cobadin storehouse in Constanta county; the investment was financed by our own
resources, the sum reaching up to 300.000 EUR;
2. The factory began its production in 2003, with a capacity of 800.000 units/year, consisting
of products as: silicon sponges, liquid shoe polish and solid shoe polish.
3. In 2004 we enetered the local and national market using our brands- BLANCO NERO
PERFECT and ROYAL SHINE, but in time, thanks to our close relation with hypermarkets, the
concept of Private label has developed on a large scale.
4. This concept allows the international known hypermarkets to promote their own brand, and
at the same time gives an equal chance to local producers.
5.By doing so, we have solid partnerships with hypermarket chains, promoting successfully
our high quality products.