List of things to search

1) Rural project
NCAER
Total no of villagers, their average income, consumption of products etc
FK urban rural index 2009
Report to the People: 2004-2008.
Central statistics organisation
Indicus analytics (2009)
2) Telecom project
Various marketing strategies mobile company has come out with
Current no. Related to telecom

3) Banking project
Factors that determine the growth of banking industry
Subprime n why Indian banks were not affected
Find current capital adequacy ratio
4) Mutual fund
Name of few mutual funds offered in India
What rates are they offered
Why a better option

Top 10 advertising agency,

Use of market research, banking a complex industry, bit rich, middle n all have different income level
so their understanding towards banking varies, so…

There are different roles in different dept. techniques of market research, public perception for
foreign bank, home loan rates chart. Top bank and foreign bank. Association with bank. Develop a
repo and can convert the loan. Rural India concept. Axis bank min. amount. 5000. Syndicate bank.

Share, MF, Gold. Share market movement. Date of 1st Jan till date. By end of 6th month.

Market Research, what is it

Top 5 market research companies

What is Branding??

Brand Valuation

Brand Extension

Brand Development

Re branding
HUL 5 successful products and 5 unsuccessful products

P&G 5 successful and 5 unsuccessful products

Logistics management of BIG BAZAAR, PANTALOONS

Effect of recession on consumer

Rebranding of TANISH

Milk industry and its distribution network

Major players in all industry

2 projects poor but alive due to sheer promotion

Meaning of Brand loyalty

Branding on an NGO

Importance of the brand image

Supply chain management

Basic understanding of PHARMA industry

WOCKHART branding

Marketing of industrial products

Brand development

UTI to AXIS rebranding

Kellogg’s failure

Marketing profiles offered and what to do in that in detail

How to do marketing of Bank products

Sales and marketing, what is the difference between the two?

Distribution network

B2B and B2C and its difference

Brands that flopped initially and then did well

Bank strategies

Top 10 advertising agency

SACHIN & SHAHRUKH’S advertising agency

Importance of public relation

Importance of inclination on FMCG consumption

SME problem

Buying behaviour of a consumer

Strategies to advise a bank

How do you do marketing of credit cards

Push and pull strategy

Criteria to display products in a shop

Brand extension

ICICI SHAHRUKH khan and HUYNDAI advertisement read about the tie up

Apollo hospital working

Read for examples working on Bottom of Pyramid

India as a tourist attraction and cheap destination for medical surgery (Read)