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friday

Q1. Explain with the help of an airline industry the


marketing strategies followed to overcome intangibility
and heterogeneity in service.

Q2. Prepare a blueprint for PVR cinemas.

Q3. With the help of your own experience how your


participation helped enriching the service outcome.

Q4. Why does a surgeon display referrals, awards,


certifications received and many such thing in his room?

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