Professional Documents
Culture Documents
• Data
• Information
• Meaning of data, information and
knowledge
– Data
• A “given,” or fact; a number, a statement, or a picture
• Represents something in the real world
• The raw materials in the production of information
– Information
• Data that have meaning within a context
• Data in relationships
• Data after manipulation
• Generating Information
– Computer-based ISs take data as raw material,
process it, and produce information as output.
– Systems thinking
• Creates a framework for problem solving and
decision making.
• Keeps managers focused on overall goals and
operations of business.
– Synergy
• When combined resources produce output that exceeds the
sum of the outputs of the same resources employed
separately
• Employee Privacy
– IT supports remote monitoring of employees, violating
privacy and creating stress.
• IT Professionalism
– No mandatory or enforced code of ethics for IT professionals--
unlike other professions.
• Social Inequality
– Less than 20% of the world’s population have ever used a PC;
less than 3% have Internet access. -
Copyright © Amity University
Contemporary Approaches to Information Systems
• Technical approach
• Behavioral approach
• Approach of this text: Sociotechnical systems
OPERATIONAL
OPERATIONAL LEVEL
MANAGERS
SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN
MARKETING
Copyright © Amity University RESOURCES
MAJOR TYPES OF SYSTEMS
TPS MIS
Order Processing SALES
DATA
System
Management Level
ESS
MIS DSS
KWS
TPS
OAS
Copyright © Amity University
Organization of the IS Function
NEW SUBSTITUTE
MARKET PRODUCTS
ENTRANTS & SERVICES
TRADITIONAL
THE FIRM
COMPETITION
SUPPLIERS CUSTOMERS
• Substitute products/services
– Online banking, stock trading, reservations, online music
• Customer’s bargaining power
– Availability of pricing information (kbb.com)
– Expansion of options (expedia.com, pricegrabber.com)
• Supplier’s bargaining power
– Procurement over the Internet raises bargaining power of
customer
– Suppliers benefit from reduced barriers to entry and
elimination of intermediaries (alibaba.com)
Retail e-commerce revenues have grown exponentially since 1995 and have only recently “slowed” to a very rapid 25 percent
annual increase, which is projected to remain the same until 2008.
Source: Based on data from eMarketer, 2006; Shop.org and Forrester Research, 2005; and authors.
2. Global reach
• Technology reaches across national boundaries, around
Earth
• Business significance:
• Commerce enabled across cultural and national
boundaries seamlessly, without modification
• Marketspace includes potentially billions of
consumers and millions of businesses worldwide
3. Universal standards
• There is one set of Internet technology standards
• Business significance
• Disparate computer systems can easily communicate
• Brings lower market entry costs (costs merchants pay to
bring goods to market)
• Lowers search costs for consumers
4. Richness
• Video, audio, text messages are possible
• Business significance: Video, audio, text integrated into
single marketing message and experience
5. Interactivity
• Technology works through interaction with user
• Business significance: Consumers engaged in dialog
that adjusts to individual; consumer is co-participant in
delivering goods to market
6. Information density
• Technology reduces information costs and raises quality
• Business significance:
• Information becomes plentiful, cheap, and more
accurate
• Increases price transparency and cost transparency
• Enables price discrimination
7. Personalization/customization
• Technology allows personalized messages to be
delivered to individuals as well as groups
• Permits customization—changing delivered product or
service based on user’s preferences or prior behavior
• Business significance
• Personalization of marketing messages and
customization of products and services are based on
individual characteristics
• Digital goods
• Goods that can be delivered over network
• E.g. Music tracks, video, e-books, software
• Cost for producing first unit is nearly total cost of product: Cost
for producing additional units very low
• Impact of Internet on market for digital goods is revolutionary
• Video rental services
• Hollywood studios
• Record label companies
• Newspapers and magazines
• Digital goods
• Goods that can be delivered over network
• E.g. Music tracks, video, e-books, software
• Cost for producing first unit is nearly total cost of product: Cost
for producing additional units very low
• Impact of Internet on market for digital goods is revolutionary
• Video rental services
• Hollywood studios
• Record label companies
• Newspapers and magazines
• M-commerce
• Use of handheld wireless devices for purchasing goods
and services from any location
• M-Commerce challenges
• Keyboards and screens tiny and awkward to use
• Data transfer speeds (2G networks) slow compared to Internet
connections for PCs
• Time-based connection fees
• Limited memory and power supplies
• M-commerce will benefit from:
• 3G networks and other broadband services
• Standardized mobile payment systems
Illustrated here is a very simple computer network, consisting of computers, a network operating system
residing on a dedicated server computer, cable (wiring) connecting the devices, network interface cards (NIC),
switches, and a router.
A modem is a device that translates digital signals from a computer into analog form so that they can
be transmitted over analog telephone lines. The modem also translates analog signals back into
digital form for the receiving computer.
Network Topologies
The three basic network topologies are the bus, star, and ring.
• Internet governance
• Internet policies established by several professional organizations
and government bodies
• IAB: Defines overall structure of Internet
• ICANN: Assigns IP addresses
• W3C: Sets programming standards, HTML standards for Web
• These organizations influence government agencies,
network owners, ISPs, and software developers
• Internet must conform to local national law and technical
infrastructure
• Internet paid for by connection services and fees
• Internet services
• Client/server technology
• Client:
• Software (e.g. Web browsers) on personal computers or
information appliances
• Servers:
• Store data (e-mails, Web pages)
• Transfer data to clients
• Run services, implemented by one or more software
programs, that clients can access
• E.g. Telnet, FTP, World Wide Web, newsgroups, chat
Client computers running Web browser and other software can access an array of services on servers over the Internet. These
services may all run on a single server or on multiple specialized servers.