Scribd Logo
Upload

Welcome to Scribd!

  • SWOT Analysis

    Uploaded by

    as_ak_101
    8 views2 pages
    A SWOT analysis is a tool used by organizations to evaluate their internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps firms develop strategies by examining factors they can control (strengths and weaknesses) and those they cannot (opportunities and threats). A SWOT analysis identifies a company's marketing advantages, financial resources, talent assets, as well as areas for improvement and risks in the external environment like competitive threats or shifts in regulations. The results are used to guide an organization's overall corporate, marketing, and product strategies.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A SWOT analysis is a tool used by organizations to evaluate their internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps firms develop strategies by examining factors they can control (strengths and weaknesses) and those they cannot (opportunities and threats). A SWOT analysis identifies a company's marketing advantages, financial resources, talent assets, as well as areas for improvement and risks in the external environment like competitive threats or shifts in regulations. The results are used to guide an organization's overall corporate, marketing, and product strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    SWOT Analysis

    Uploaded by

    as_ak_101
    A SWOT analysis is a tool used by organizations to evaluate their internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps firms develop strategies by examining factors they can control (strengths and weaknesses) and those they cannot (opportunities and threats). A SWOT analysis identifies a company's marketing advantages, financial resources, talent assets, as well as areas for improvement and risks in the external environment like competitive threats or shifts in regulations. The results are used to guide an organization's overall corporate, marketing, and product strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SWOT Analysis

    A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and
    Threats (SWOT). A SWOT analysis is used as a framework to help the firm develop its overall corporate,
    marketing, or product strategies. Note:Strengths and Weaknesses are internal factors which are
    controllable by the organisation. Opportunities & threats are external factors which are
    uncontrollable by the organisation.

    Strength examples could include:


     A strong brand name.
     Market share.
     Good reputation.
     Expertise and skill.

    Weaknesses could include:


     Low or no market share.
     No brand loyalty.
     Lack of experience.

    Opportunities could include:


     A growing market.
     Increased consumer spending.
     Selling internationally.
     Changes in society beneficial to your company.

    Threats could include:


     Competitors
     Government policy eg taxation, laws.
     Changes in society not beneficial to your company.

    A SWOT analysis is an excellent tool to use if the organisation wants to take a step back and assess the
    situation they are in. Issues raised from the analysis are then used to assist the organisation in
    developing their marketing mix strategy. A SWOT analysis must form the part of any prudent marketing
    strategy.

    You might also like