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Introduction: The Impact of The Digital Revolution On Consumer Behavior
Introduction: The Impact of The Digital Revolution On Consumer Behavior
Product Concept
Selling Concept
Marketing
Concept
The Production Concept
Customer Customer
Value Retention
Customer
Satisfaction
Types of Customers
• Loyalists • Terrorists
• Hostages
• Apostles
• Mercenaries
• Defectors
Customer Profitability-Focused
Marketing
Tier 1: Platinum
Tier 2: Gold
Tier 3: Iron
Tier 4: Lead
Societal Marketing Concept
Psychological Field
Need 1. Motivation
Recognition 2. Perception
3. Learning
Prepurchase 4. Personality
Process
Search 5. Attitudes
Evaluation of
Alternatives Experience
1. Trial
2. Repeat purchase
A Model of
Output
Consumer
Postpurchase Evaluation
Decision
Making