Game Changer Strategy

16.11.2010
Strategy to move out of saturation
Achieving organic growth
Customer is the centre of universe
Innovation
Creating new opportunities
Leadership

Key Points
Who, what, where, when, why???
Consumer Behaviour Research oriented
stage.
Living it
Working it
Designing

Laying Foundation of Innovation

Keep finding innovation
opportunities.
Creating Financial support
Multistage development
process
Maintaining innovation
budget
Review prototypes at each
stage of development.

Enabling and Managing Innovation

Innovation involves cost.
We should consider it as investment.
Every investment has risk involves with it.
Reducing Gaps!
Minimize risk by:
◦ Know your customers
◦ Building prototypes quickly and cheaply
◦ Monitoring and maintaining innovation portfolio
◦ Identifying Killer issues
◦ Learn from failure
◦ Measure the innovation

Innovation and Risk

Agree to Disagree!
Courageous environment
Dedicated innovative team
Keep the curious cat alive!

Building Innovation Culture

THANK YOU
&
OPEN FOR
QUERIES