MAJOR CONTENTS IN

B-PLAN
 MARKET POTENTIAL
• Estimated maximum total sales revenue of all
suppliers of a product in a market during a certain
period

Benefits:
• Forecast total opportunity in terms of number of
customers and revenue potential
• Estimate your market share
 TECHNICAL FEASIBILITY
In technical feasibility the following issues are
taken into consideration.
• Whether the required technology is available or
not
• Whether the required resources are available -

- Manpower- programmers, testers & debuggers

- Software and hardware

 REVENUE MODEL
• Revenue model outlines how the organizations
or e-commerce companies will generate profits

• Main revenue model for Google is advertising

• eBay also gains revenue from the service of
listing customer’s product to be sold to other
users as well as some advertisement fee
 FINANCIAL VIABILITY
• Financial viability is about being able to generate
sufficient income to meet operating payments,
debt commitments and, where applicable, to
allow growth while maintaining service levels
 BREAK EVEN ANALYSIS
• The break-even point (BEP) is the point at
which cost or expenses and revenue are equal:
there is no net loss or gain, and one has "broken
even".
ORGANISATIONAL ANALYSIS
• A type of analysis carried out by an organization
that is intended to identify areas where it is
inefficient and ways in which it can be
restructured so as to become more efficient
THANK YOU