7 s of MTNL

• Strategy: Focus on give services to their customers and make them delight
• Structure : They follow proper hierarchy is being followed
• Systems : In order to get things done they go through the proper hierarchy of
human resource
• Skills : Their strength is that it is most trusted popular Brand
in metros cities and they are going for showing transparency in billing with no
hidden cost.
• Shared Values: They launched a whole new range of services with aggressive and
innovative tariff plans and this will help them to broaden their subscriber base
• Staff: They have adopted dual strategy, viz., at one end we have recruited young
and talented professionals in areas like Telecom, Finance, HR, Marketing, Law and
on the other hand we have taken steps towards rightsizing of the organization by
offering VRS.
• Style: Competent Opportunity seeker, Idea Generator