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Reclaiming the Tobacco Free You-eBook

Reclaiming the Tobacco Free You-eBook


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Published by GentleWeapon
This E-book can be freely downloaded for individual or clinical use, so long as the user acknowledges in reprinting teh original publisher, Positive Changes Scarborough.
This E-book can be freely downloaded for individual or clinical use, so long as the user acknowledges in reprinting teh original publisher, Positive Changes Scarborough.

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Published by: GentleWeapon on Aug 07, 2008
Copyright:Attribution Non-commercial


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Official Report

How To Reclaim The Tobacco Free You!
1200 Markham Rd., #104, Scarborough, Ontario

Copyright Oracle Presentations 2005

By Garry D. Johnson, C.Ht.

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In this “tell-all” straight to your face report, Garry Johnson, C.Ht. exposes the 3 essential pillars for weight loss success. He also goes on to explain why the dieting industry continues to fail in its efforts to get lasting results. You’ll be left with a very clear picture of what you will need to do to get rid of the weight forever. To get your copy or to order one for a friend, colleague or family member just call the number below and ask for the “Secrets of a Naturally Thin Mind” Free Report.
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Finally The Whole Truth About Hypnosis Is Exposed Everything You’ve Ever Wanted To Know About The Power Of Hypnosis, And How To Use It For Yourself
For centuries people had it all wrong about hypnosis. Even practitioners in the industry are still using old outdated information when they talk about Hypnosis. This report will give real “in-thetrenches” answers based on over 25 years of research, study and most of all experience with everyday clients like yourself. To get your copy or to order one for a friend, colleague or family member just call the number below and ask for the “Hypnosis ~ Dispelling The Myths... Exploring The Magic.” Free Report.
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DTM 041008

1200 Markham Road, #104, Scarborough

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When you schedule a consultation for 2 or more people, this coupon allows you to get a 20 minute stress buster session for FREE! Just let us know when you call that you’re interested in scheduling the “Success Partners” Consultation and bring this coupon in with you. Success rates increase by 46% when you have a support partner with you on the program. Think about a friend, colleague or family member who wants to have positive changes in their life and call the number below and ask for the “Success Partners” Consultation.
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DTM 041008

1200 Markham Road, #302, Scarborough

Copyright 2005. Oracle Presentations All Rights Reserved. Can not be duplicated without written permission.

Three Unconscious Traps of Cigarettes
Hello, my name is Garry Johnson Master Hypnotherapist, I've written this report because I've found that in over 18 years of helping people to make changes, there are a few important distinctions I've made in regards to the success of stopping smoking for good. If you’ve ever decided to quit smoking and found yourself right back under the control of the ‘weed stick’, then it’s probably because you’ve been trapped by one or all of “The Three Unconscious Traps Of Cigarettes”. I can absolutely say in all my years of experience, that it doesn't matter what you choose to do to stop smoking from cold turkey to Nicotine replacements to hypnosis, if these 3 crucial things are not understood, and dealt with properly, then there is a 95% chance that you won’t quit, will find it very difficult to quit, or if you do quit, you will go back to it at some point. But when they ARE taken care of in a complete and proper way, the numbers will work in your favour. We’ve found that with the right strategy and support that 86% of our clients will stop at their first session, but the future follow up sessions are where the deep and lasting changes occur. Our success rate with clients who stop smoking within the length of the program suggested is 96%, and we track our clients every 6 months for a minimum of 2 years to confirm their long term success. There currently aren’t ANY stop smoking programs out there that discuss and strategically work toward setting you free from all 3 traps in the most effective and effortless way. Either they don’t know about them or they’ve been keeping it from you so you end up back in their programs or buying their products over and over again. I believe in empowering people by giving full disclosure on the subject and then letting them choose what to do with their new knowledge. This report is designed to educate, enlighten and hopefully motivate you along your path to lasting positive changes in your life. I hope I've peaked your interest to read the entire report to ensure that you are never again caught in “The 3 Unconscious Traps of Cigarettes.” Let’s dive into this report and look at what these 3 unconscious traps are and find out which one(s) you need to release from forever. As we go through each of the traps you may find an internal shift going on for you in relation to the cigarettes and smoking, it’s not uncommon for people to tell me that just getting this information started a change in the smoking pattern and behaviour for them, this report will more than likely be a big paradigm shift for you.
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Unconscious Trap #1 ~ The Addiction Factor?
I strongly believe that the first thing you need to do when deciding to stop smoking, is to understand the first unconscious trap that I call Physiology. While it might seem obvious to some, most people overlook this one and are forever in the grips of the, quote-unquote, “All controlling weed”! The first thing you need to do is determine whether or not YOU are truly physiologically addicted to the nicotine or the components in the cigarettes… you need to do this for 2 reasons; 1. If you are, then you will need to respect that there is a physiological need and wean yourself off in a gradual way, stopping too suddenly will have very negative effects IF you are physiologically addicted… notice that I said IF. 2. If you are NOT physiologically addicted, but think or believe you are? Then there will be an unconscious fear that if you get don't get your fix that there will be adverse effects for you, and that fear will either prevent you from stopping or make the process very difficult. So the question you're asking now is, “Well, how do I find out?” well the first thing to do is answer the following question… “Have you now, or have you ever woken up because of the craving for the cigarette?”... and before you answer that, it doesn't mean waking up and then wanting one, I mean woken up because of the craving?

Is Your Answer “Yes” or “No”
If the answer is “Yes”… then you may be physiologically addicted, so begin to plan a process of gradually cutting down and giving your body healthy nutrients, vitamins and minerals which we'll discuss in your program… If the answer is “No”… then the chances of you being physiologically addicted are slim to none… I find that most people will answer “No” but need some more reassurance that it's not physiological… so let's take this a little further… Please remember that I'm not questioning whether or not Nicotine is an addictive substance… I know it's what's considered a Class A Drug… Highly addictive, along with Crack Cocaine, Morphine and others… What I am questioning is whether or not YOU are physiologically addicted to it…

How Much Do You Need To Be Addicted?
Let's consider quantity - In order for the average human being to become physiologically
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addicted to nicotine, based on the small trace amount you get from a cigarette, you'd have to smoke approximately 80 cigarettes a day, over 3 large packs a day. Let's consider symptoms - When an individual is physiologically addicted to a Class A Drug and they are cut off from it for longer than 5 hours and don't get a fix, there are a few things that might happen… in extreme cases their body will go into shock and die… in mild cases they will have psychological fits of rage, throwing things and become very dangerous to themselves and others around them… they need to be restrained… in light cases they will have hallucinations and won't have a very good grip on what's real or what's not. This means that if you regularly have times in your life where you can go 5 or more hours without one and you don't get any of those symptoms, then you are NOT physiologically addicted… this includes; plane flights, bus rides, sleep and even those times when you just get caught up with what you're doing and you don't even think about it for a while, or you get distracted and completely forget about it for a period of time. So what are those physical sensations you get when you don't have it for a while? People are quick to call them withdrawal symptoms, when in fact they are not… consider this… how long have you been smoking?... for that many years you've been putting into your body a substance that contains anywhere from 500 to 6000 different chemicals… if all of a sudden one day you stop? There is a good chance that your body may miss some of those components, but missing something and needing it are 2 different things. Have you ever been in a relationship which ended suddenly for whatever reason? For a period of time you feel like you needed the other person, but really you were only missing them, and after a certain time you were able to move on if not completely at least to some degree, and in that ‘missing phase’ a person may even go through many physical symptoms, that's what happens with your body and the cigarette. It gets used to having those chemicals around and when they don't show up, it lets you know. So hopefully at this point you know which side of the fence you're TRULY on, and now you can take the appropriate course of action. If there was any part of you that was held back by that trap, you can now let it go and move on to reclaiming the ‘Tobacco Free You’.

Unconscious Trap #2 ~ Identity
The second unconscious trap is very subtle, yet very powerful, and ALWAYS overlooked, and I call that trap “Identity”. In certain fields which study human behaviour, “Identity” is one of the highest levels of change that a person can go through, topped only by a Spiritual experience (which by the way doesn't always bring about any changes in behaviours). The best example of “Identity” changes are people who have Split Personalities… when
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they switch between personalities most times they have no recollection of the other personalities present, they are THAT ONE fully. I remember when I was younger and I read about documented cases where there was a patient who switched personalities and eye colour changed from brown to blue in front of the therapist, cases where rings will fit one personality and won't fit the other. One personality having diabetes gets a blood test and shows high blood sugar and when switched to another personality that blood test is done again (before it's physically possible for the human body to flush the blood) and blood sugar was back to normal, and that’s just one of the mind boggling effects that therapists have documented.

What does all this have to do with you becoming tobacco free?
If everyday for as many years as you've been smoking you’ve affirmed in any way to yourself, “I am a… smoker”, well what you had been doing was accepting a false identity as truth and over time your unconscious mind starts to believe it. So if you don't properly release that false identity and all of a sudden you no longer smoke, there's a part you feeling like there is a void, like all of a sudden you are not yourself. The only way the ego mind will release a false identity is if it gets another one that's more true and undeniable (it can't knowingly live with a lie for too long), so let's see if that identity is true or not.

Let Me Prove To You That You Are NOT A Smoker!
In a moment I'm going to propose something that on the surface may seem a little outrageous, but I'll continue to prove it, and since you are not here with me to give me the answers, I'll use an example of a client I saw yesterday, and ask that you just fill in your own information appropriate to the questions… ok? First I'd like you to think again about how long you've smoked? In this example I'm going to use 20 years. How much do you smoke? I'll use the average 1 pack a day. Now here's my proposition. Even though I’m sure it's not the case, I propose that even if you had smoked a full pack of cigarettes every single day from the very first day you had one, all the way to now without missing a day… even if that was the case I still propose that you've spent a significant more amount of those 20 years as a clean air breather than you have as a smoker. Now remember to fill in the years you've smoked into this example and the amount of cigarettes you smoke, and the proposition still stands, even for those of you who are on the higher ends of those numbers 50, 60 or more years… 1, 2, 2 ½ packs… doesn't matter! You've still spent a significant more amount of that time as a clean air breather than you have as a smoker.
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I usually get a bit of a puzzled look at this point. Let's continue with proving my statement now. I'm going to continue using 20 years and 1 pack a day to make my point, but before I do that, how long would you say it takes to smoke a cigarette? Think of an answer… most people say 5-10 minutes depending on the weather. Let's say it's in the middle at 7 minutes. If every time you went out to have a cigarette there was a little angel on your shoulder with a stopwatch, and the angel started the timer every time you put the cigarette in your mouth and stopped it every time you took it out, what would you say, of that 7 minutes, is the ACTUAL smoking time? The rest of the time you're just holding it, not smoking it. How long would you say? Most people say about 2-3 minutes of ACTUAL smoking time. In over 18 years of working with clients, I have yet to find anyone that can make a cigarette last longer than 60 seconds of ACTUAL smoking time. That’s 20 full 3 second drags... oneone-thousand... two-one-thousand... three-one-thousand... you have to be very creative and think about it quite a lot to do that. If we go back to our example and say that 20 years ago you started smoking and decided to have 1 pack a day, and the way you were going to distribute those cigarettes was on the hour every hour you decided to have 1 smoke. Let's round off a large pack to 24 cigarettes instead of 25, just to make the numbers more round, and let's give you the benefit of the doubt and assume that you could do a full 60 seconds and you had the luxury of time to complete every cigarette from beginning to end every time. That would mean that 1 minute of every hour you were smoking and 59 minutes of every hour of those 20 years you returned back to what you are genetically designed to be which is a clean air breather. Yes, you interrupted your day 20 times or so but your default was being a clean air breather, and this is a fact you can not deny.

Empowering You Not Scaring You
And just to get another perspective, let's say you got tired of doing one on the hour every hour so you decided to get them all out of the way one time. That would mean you spend 24 minutes of ACTUAL smoking time and 23 ½ hours plus a little more of every single day of those 20 years NOT SMOKING. I present it this way because one of the biggest issues that people have when trying to stop smoking is that they make it out to be this all consuming monster, a daunting task, “I've been doing it 20 YEARS!” Well no wonder it seems undoable, you had been making it a bigger issue than it really is, the reality is that it's a 1 minute behaviour that you participate in throughout your day, but not as life consuming as you thought. When you see that it's really only a very small amount of time you spend doing it, then you turn the table on it and make it
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seem more doable. Empowering you instead of scaring you. Hopefully I've done at least that with these examples. The key thing to remember here is that, it's what you did, it's not now, nor ever will be, who you are, if it was then smoking would be your default and the numbers we just went through would be reversed. Say to yourself out loud or to yourself with conviction, “I choose to FREE myself from the smoker identity… now I know, it's not who I am it's what I did. I am genetically designed to be a clean air breather.”

The Final Trap #3 ~ The Relationship
We've determined whether or not you are physiologically addicted (and I'm certain that most of you are not). We've established that your identity is that you are already a clean air breather and NOT a “Smoker”. Now we are ready to understand and address the final, and what I consider to be, most important part about being tobacco free forever. The third unconscious trap is what I call “The Relationship”… for those of you who are left brained analytical thinkers this may be a stretch for you but remember that if the level of thinking you used before wasn't able to help you be successful… maybe it's time for a paradigm shift. What I mean by “The Relationship” is that time and time again when I sit down with someone who's smoked for a period of time, they refer to the cigarettes as if there was a relationship that was going on. “It's like my buddy”, “My friend”, “My Confidant”, and while your conscious mind fully understands that it's an inanimate object, your unconscious mind sees it as a relationship. Let’s face it, your conscious mind hasn't been successful at stopping the behaviour as of yet, so it's probably a good idea to look at this behaviour and deal with it from the perspective and level of mind where it seems to have the strongest grip, your unconscious. Without a doubt this is the most overlooked and undervalued aspect of quitting, and in my experience it's most definitely the one aspect that can make the biggest difference in the outcome of your effort to be tobacco free. I’ve found that if this aspect is taken lightly, stopping may be a very difficult journey. If on the other hand it's addressed fully and properly, then the rate at which you stop and the ease will give you a buzz that the smoking could never match.

An Unconditional Friend
Where am I going with this? Well let's say that 20 years ago (using the same time frame as in
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the last example), 20 years ago a friend shows up at your door, and came unconditionally to serve you the way you need to be served. It never nagged you, never judged you, never said no, was there in the good times, there to help you in the bad times, it was there to assure you could be around some people and to help you to be away from others, it became a reminder for you to take a break, treat yourself or just plain have alone time, and the list goes on. Sometime in that 20 years you started to realize that every time the friend came and went it left behind a little bit of poison, and whether the poison was mentally with stresses or negative emotions or physically with sickness, illness or disease, it doesn't matter because they're both the same to me, and the poison started to out weigh the benefits of the friend, so you decide to stop… Does that scenario sound about right? For most of you it will, and so you need to bring closure to that relationship on your terms. A final goodbye, a send off, an honourable discharge, not see you later, stand by just in case… goodbye for good! The faster you get to that place and the more genuine you are with that process, the better stopping smoking will be for you. To your unconscious mind it's equivalent to having a best friend around and then all of a sudden they are taken from you, and you never get the chance to bring closure to the relationship… it will always feel unsettled… and if you don't say goodbye, then anyone or anything that assists you in quitting will be like a parent telling you that you can't hang around with your best friend anymore. You'll feel resentful and most people will probably sneak out to meet it at the local grocery store at the first opportunity. When you say goodbye, you and the friend know that it's on your terms… no one else's. Here's how you deal with the 3 unconscious trap of cigarettes, before you make any other effort to stop smoking… Say Goodbye to your Cigarettes! Let me share a quick story to illustrate the importance of this trap, and then I'll cover a couple of research projects that prove hypnosis is the best option for quitting smoking.

10 Years Of Failures Because Of One Unconscious Trap!
12 years ago, I had a client come to me for stopping smoking and she been trying to stop for 10 years… she tried everything… zyban, patch, nicorette, herbal remedies, stuff I hadn't even heard of. She had even worked with other hypnotists one on one and in group sessions, but everything had minimal success and she was still smoking. She had been referred to me by a friend of hers who got great results with our program. We
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sat down and I started going through these 3 unconscious traps to find out which one was preventing her from being successful. She kind of figured she wasn't physiologically addicted otherwise the medications should have been successful. She easily let go of the idea that it was who she was, but when we got to “The Relationship” and I mentioned that she had to say goodbye to her friend, she broke down in tears and cried for a good 15-20 minutes. After the crying was done, I told her that because failure is not an option when working with me, she had to free herself from this trap and go home to say goodbye to her cigarettes before I was willing to do a hypnosis session for her. Two weeks later she scheduled for a Monday night. When she came in I asked her what she did to say goodbye, and she said, “Well I have to be honest… I tried over a dozen things… I got mad at them… I smoked until I almost got sick… I soaked them in vinegar and looked at and smelled them for an entire day… I got so upset with them that I bought a full carton one day and put it in a tin can and burnt the whole thing up… but nothing seemed to feel right...” With a little bit of concern I asked, “Well how did you say goodbye?” She said that on the Friday before booking her appointment, she got that the only way she'd be free of it was if she put it to rest... so yes you guessed it… she set out for Sunday night to be the funeral. I have to give it to her because she played full out. She set aside specific time, dressed in black, did a whole ceremony and included everything associated with the cigarettes including any pictures she had of herself with the cigarettes, and buried everything!

3 Hours Of Crying... And Then A Breakthrough
She said she cried for over 3 hours, but that something interesting happened, she said that after about the 2 ½ hour mark of crying, that there was a shift that occurred for her. She said that every time she had tried to stop smoking in the past she always felt uneasy, jittery, mentally and physically, but this time everything just went still. She got that this was the first time in her life that she had the opportunity to bring closure to an important relationship, before the relationship came to an abrupt end. A little bit of background here is that she had just spent the last 10 years dealing with 5 deaths (friends and family members) who died unexpectedly, accidents and illnesses, and the only thing she had to see her through those times was what she called her “Rock”, her cigarettes. Getting the chance to give it an honourable discharge was a very spiritual thing for her. She went on to say that she came in to the appointment to tell me how she did it, the impact it had on her and that she felt that she didn't need to do the hypnosis anymore. I said, “Now hold on a minute here, you sure you're not being too cocky? If for 10 years you've been trying all this stuff and this is the only thing you've done differently, how can you say that?
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She said that this was the first time in 47 years that she went 24 hours and it didn't even cross her mind as an option, and she was smoking 2 ½ packs a day. She said congruently, “That relationship is done!” We ended up doing the hypnosis anyways just to solidify it and make sure she didn't turn to other negative behaviours like overeating in it's place, as well we gave here additional tools to live a tobacco free lifestyle. Stopping many times really isn't the hard part, it's keeping it away, and if you don't have those life skills that we teach you, the odds are against you every day. Now I don't expect you to go to this extreme (unless of course you feel you need to), but I believe your success will be determined before you come in for your first hypnosis session and it will be based on how fully you feel you've done what you needed to, to bring closure to that relationship and if you’ve freed yourself from the other 2 traps. Let me emphasize that again.

I believe your success will be determined before you come in for your first hypnosis session and it will be based on how fully you feel you've done what you needed to, to bring closure to that relationship AND if you’ve freed yourself from the other 2 traps.
I usually suggest something simple like a goodbye letter, thank the friend for serving you the ways that it had, and end the letter in the tone of “the best way to serve me now is to never be here again… Good Bye!” Our hypnosis programs are the only programs out there which truly free you from all 3 traps with proven and tested programs. And with our success rates consistently in the high 8090% for staying tobacco free a minimum of 2 years, your best chance for success is now in your hands. The next couple of pages has a couple of clinical research reports that have proven that Hypnosis IS the most effective way to “Reclaim The Tobacco Free You!”


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Scientific Proof
Excerpts from “Smoking Cessation and Hypnosis”
by Michael O' Driscoll B.Sc., M.Sc. (Oxon)
Table 1. - Effectiveness of different types of intervention to achieve smoking cessation adapted from data in Chockalingam and Schmidt
Type of intervention Advice (cardiac patients) Hypnosis Miscellaneous Advice (pulmonary patients) Smoke aversion Group withdrawal clinics Acupuncture Instructional methods in workplace Other aversive techniques
5 day plans

% who quit smoking 42 36 35 34 31 30 30 30 27
26 25 24

no. of subjects 4553 6020 1400 1661 2557 11580 2992 976 3926
7828 1041 3352

no. of trials 34 48 10 17 103 46 19 13 178
25 26 27

A comparative review of the effectiveness of hypnosis, an advanced method of hypnosis, and other interventions used for the cessation of smoking. This section of the report presents some of the findings from a study looking at all methods of smoking cessation, including standard hypnotherapy techniques and compares those to a specially developed advanced method of hypnotherapy for smoking cessation.

High quit rates for hypnosis compared to other methods

Aversive methods in Educational (health promotion initiatives)

A larger meta-analysis of research into Medication 18 6810 29 hypnosis to aid smoking cessation 18 3486 16 (Chockalingam and Schmidt 1992) (48 studies, Physician interventions (more than advice) 6,020 subjects) found that the average quit rate Nicotine chewing gum 16 4866 40 for those using hypnosis was 36%, making Self-care (self-help) 15 3585 24 hypnosis the most effective method found in Physician advice 7 7190 17 this review with the exception of a program which encouraged pulmonary and cardiac patients to quit smoking using advice from their doctor (such subjects are obviously atypical as they have life-threatening illnesses which are aggravated by smoking and therefore these people have very strong incentives to quit).
Law and Tang (1995) looked at 10 randomized trials, carried out between 1975 and 1988, of hypnosis in smoking cessation. They found that the effect of hypnosis was highly statistically significant. The research they examined involved 646 subjects and cessation rates at 6 months post-treatment ranged from 10% to 38% (the average figure was 24%).
Type of intervention Supportive group session (heart attack survivors) Hypnosis Supportive group session (healthy men in high risk for heart attack group) Nicotine patch (self-referral) Nicotine gum (self-referral Supportive group session (in pregnancy) % who quit smoking 36 24 21 13 11 8 no. of subjects 223 646 13205 2020 3460 4738 no. of trials 1 10 4 10 13 10
Type of intervention Advice from GP (additional sessions) Gradual reduction in smoking Nicotine patch (GP initiated treatment) Nicotine gum (GP initiated treatment) Acupuncture Advice from GP (one-off) Supportive group session Advice from nurses in health promotion clinics % who quit smoking 5 5 4 3 3 2 2 1 no. of subjects 6466 630 2597 7146 2759 14438 2059 3369 no. of trials 10 8 4 15 8 17 8 2

Table 2. Effectiveness of different types of intervention to achieve smoking cessation (adapted from data in Law and Tang 1995)


Table 2 (previous page) shows that the meta-analysis of Law and Tang confirms, to a large extent, the meta-analysis of Chockalingam and Schmidt (1992); in both cases hypnosis appears as the most effective form of intervention to achieve smoking cessation with the exception of groups who are highly motivated to quit for medical reasons, such as those with existing heart or pulmonary problems. A more recent study, by Ahijevych et al (2000), produces a similar overall figure for the success of hypnosis. This study looked at a randomly selected sample of 2,810 smokers who participated in single-session, group hypnotherapy smoking cessation programs sponsored by the American Lung Association of Ohio. A randomly selected sample of 452 participants completed telephone interviews 5 to 15 months after attending a treatment session. 22 percent of participants reported not smoking during the month prior to the interview.

Tailored Hypnosis ~ Taking It to the Next Level
The results discussed so far indicate that when the bulk of random trials are considered hypnosis is shown to be the most effective intervention for achieving smoking cessation. Yet this is only half the story—many of the trials discussed so far have used very brief sessions, using standardized hypnosis techniques, many have in fact taken place in group sessions (making it difficult to tailor to each individual's needs) and have not necessarily been carried out by expert practitioners of hypnosis. If, under these circumstances, hypnosis can achieve such positive outcomes in terms of enabling smokers to quit, then what might be achieved using programs of hypnosis which are carried out by expert hypnotists and are tailored to the needs of the individual who wants to stop smoking? Nuland and Field (1970) found an improvement rate of 60% in treating smokers with hypnosis. The increased effectiveness was achieved by a more personalized approach, including feedback (under hypnosis) of the client's own personal reasons for quitting. These researchers also employed a technique of having the client maintain contact by telephone between treatments and utilized selfhypnosis in addition. Von Dedenroth (1968) devised an innovative unique approach which appears to have been extremely successful. He began by inquiring how long the individual had smoked, whether they recalled why they had begun, whether they had ever tried to stop smoking, why they wanted to stop smoking at this particular point in time, what benefit, if any, they felt that they derived from smoking, at what specific times they felt the need most strongly (after meals, before breakfast etc.), and finally he asked them how many cigarettes they smoked. Von Dedenroth believed that answering these questions revealed, at least in part, the smoker's own feelings regarding his/her smoking and the reasons for wanting to give up the habit. The therapy consisted of a series of sessions where tips and suggestions were given both in and out of hypnosis, and continued until the subject was tobacco free.

Von Dedenroth found that his use of a sequence of hypnosis sessions enabled 94% of 1000 subjects to stop smoking (when checked at 18 months).


Practice Builders™ Study (2000) This research was carried out on 300 subjects (beginning in January 2000 and continuing until March 2002) who responded to an advertisement. A 'blind trial' technique was used—subjects were not aware that they were taking part in a research project although they all ticked a box on their intake forms saying that they understood that the hypnotist's methods were always being measured, tested and improved, and that results would be collated and studied. Client confidentiality was assured so that their data could be used but not their names and these subjects were randomly allocated to receive either 'standard' hypnotherapy or a special formulation of hypnotherapy which Practice Builders has termed 'advanced therapy'. 51% of respondents were male and 49% female; the median age of all subjects was 44 years. No respondents had previous experience of hypnosis—51% of subjects had tried nicotine patches, 14% had tried nicotine gum, 7% had tried acupuncture, 6% had tried using a nicotine inhaler and 30% had previously tried to quit using willpower alone. 11% of subjects had not previously tried to quit smoking. For all subjects: The client was interviewed to make sure that they wanted to stop smoking for their own reasons, and were not being pressured into it by someone else (doctor, loved one etc.). Before the actual hypnosis, the client (or subject) was put through a qualification interview to determine they would be good candidates for the program. This was to assess their motivation, their history with smoking, the attempts and failures they’ve had, their fears and concerns around stopping smoking and hypnosis. Hypnosis was then fully explained to the client, as well as how the conscious and the subconscious mind works, and any myths debunked (such as, you cannot make someone do something they don't want to do, hypnosis is not sleep or unconsciousness, you will be aware of everything that is going on and will remember everything that happened in hypnosis after the session, etc.). These are all covered in our “Hypnosis ~ Dispelling The Myths, Exploring The Magic” Free Report. For subjects treated with the standard technique: A general stop smoking technique is used. This type of standard technique doesn't allow for much in the way of personalizing a session, as it is the same for every client. The client is then emerged. For subjects treated with the advanced technique: Hypnosis is induced using a progressive test induction tailored to the client. Ideomotor techniques are used to gain subconscious communication. The client's own motivations, and values are utilized in the session using a combination of metaphors and suggestions. Additional change technologies are included according to the client's processing style. At the end of the session, the client is emerged from hypnosis. Findings Quit rates were established through telephone interviews 1 month and 6 months after the first session of treatment. Of those who received 'advanced therapy', 95% had quit smoking after 1 session. The remaining 5% received additional sessions of treatment leading to a further 1.3% of the group quitting smoking. In total therefore, at 6 months, 97% of those who received 'advanced therapy' had quit smoking.


Of those who received 'standard therapy' 51% quit smoking after one session and a further 6% quit after a second session—a total of 57% had quit smoking at 6 months. These results mean that for both standard treatments and the 'advanced treatment' quit rates are extraordinarily high and well above what has hitherto been reported in the literature. Outcomes for the 'advanced therapy' are considerably higher than any findings previously reported in the literature. In addition, the success rate achieved using the standard technique was considerably higher than expected and this may be due to the fact that the elements that the standard treatment and 'advanced treatment' have in common, which is hypnosis, has a powerful effect on the outcomes.

These are not isolated experiments. At the end of this report there are 6 additional pages of References & Bibliography of other research papers proving the effectiveness of hypnosis with stopping smoking.

Finally!!! A Complete Stop Smoking Program And No Patches... No Drugs... No Gums... Just Lifestyle Changes That Last.
Our Complete Stop Smoking Systems are the only programs out there which are tailored to your specific needs while covering all 3 unconscious traps systematically and strategically. When you decide that you are fed up with the emotional and physical ups and downs that other methods consistently deliver, or if you are fortunate enough to get this information before having any of those disappointments, then give us a call at 416-430-0112 and schedule your hypnotic screening and evaluation and come in to see if you qualify as a good candidate for success with our programs. Check out the coupons on the inside cover and back page of this report. Until then, I sincerely hope that this information was able to educate you, enlighten you and inspire you to make positive changes a permanent part of your life. Thank you for reading this report, and may today be the beginning of a trance formation into the lifestyle you deserve. If you haven't already done so, call now at 416-430-0112 to schedule your consultation. Please note that our customer care representatives are not qualified to give quotes over the phone, the only way to assess what you'll require is to have you come in for the qualification and evaluation so we can assess what you'll need to achieve success. Congratulations on your decision to Reclaim The Tobacco Free You. When you are done with this report please feel free to share it with someone else who is considering this important decision… you may be saving their life. www.pchscarborough.com

Is there any research to show that hypnosis works?
Yes… lots of research in Medical Journals, Psychology Journals, Science Journals… in Major Universities around the world hypnosis is studied and taught as a degree program. And with the advent of Scientific Hypnotherapy we are taking all the guesswork out of the equation with methods of showing and proving the hypnotic state of a client. Be sure to read over the Scientific Proof in this report on pages 10-13.

What can I expect in a Session?
When you come in, we'll have you sit in a nice comfortable recliner… the room will be dimly lit to set a relaxing mood… your hypnotist will go through a series of questions with you to find out what we need to work on and figure out which technique or strategies would be best suited for you… then after guiding you into hypnosis, we'll place headphones on your ears… we'll put on our microphones and then ask you with your eyes closed, to continue to listen to your hypnotists voice… and in your headphones you will also begin to hear some soothing music… You only need to follow our instructions to the best of your understanding when we give them… and throughout the session you will be able to hear what we are saying… some find that they drift off for a bit and then drift back… this goes on throughout the session… As we are taking you through the hypnotic experience we are recording everything live onto an audio CD… while there is some interaction involved, for the most part… you just sit back and relax… at the end of the session, usually between 20-40 minutes depending on the technique, we will give you the audio CD to take home to listen to for repetition and reinforcement… With your eyes open, you will usually feel refreshed and very alert, and your session is complete… you'll go home and actually start to notice some behaviour and/or thought pattern changes before your next session when you'll come in and do it all again, working on the next piece of the puzzle that's right for you.
Thank you for you reading this report, we hope it has given you a greater understanding about the benefits of hypnosis and how it may be an option for you on your path to your goals. If you haven’t already scheduled your consultation & evaluation, use this coupon to get your consultation for FREE! See Page 2 for ‘Success Partners’ Consultation and get an additional bonus.
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~ Positive Changes Hypnosis ~ FREE Consultation & Evaluation
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After Reading This Report, People Just Like You Have Decided To Experience The Power Of Hypnosis... And Here Are Some Of Their Results...
He Kicked the Smoking Habit after 44 Years and Dropped 49 Pounds

Threatened with Diabetes, Rudd Mahoney Now Has a New Lease on Life
When Rudd Mahoney walked into his doctor's office that day, his life was normal — or so he thought. Everything changed, though when his doctor broke the devastating news. Mahoney had diabetes. “My doctor told me I needed to stop smoking or I was going to die an early death,” remembers 64-year-old Mahoney. “I could think of nothing worse. He says he started smoking when he entered air force boot camp. He smoked for the next 44 years. “I smoked at least two cartons of cigarettes a week,” confesses Mahoney. “I also smoked constantly. I couldn't wait to get out of meetings or go outside so I could smoke. I went out Wednesday and Friday nights drinking and smoking. Rudd Mahoney “My body was deteriorating. It started taking longer to heal from injuries. I wondered how Tobacco Free & 49 lbs. Lighter long it was going to take my lungs to heal from the damage I inflicted on them.” Mahoney tried quitting cold turkey and using methods like the patch. None of those lasted long. “I knew I was killing myself, but I couldn't stop,” he says. “I was skeptical at first. I didn't think it was going to work. From the time I met my hypnotist to today, though, I thank Positive Changes for saving my life!” “Not only did I become a nonsmoker with hypnosis, but I also lost 49 lbs. in no time at all. My doctor is very proud of me. My blood sugar has returned to normal. My wife is happy. Her health has improved because she is no longer around my secondhand smoke. She tells me I'm now a keeper! I also smell better. I can't understand why I ever smoked at all.” ~ Rudd Mahoney

I noticed changes my first week and stopped smoking after my second session.
I quit smoking after 2 sessions and lost 153 lbs. in only 11 months! My pant size was 54 and I'm down to 35. This is by far the easiest weight-loss program I've ever tried. In terms of value for your dollar, Positive Changes is a great program. The people there are all just great. I still go there just because I enjoy the company. I'd started smoking in high school and smoked all my life. I stopped several times for a week or two, but I'd go crazy and fight it. I was overweight for 10 years and my weight felt like a fact of life. I was a little out of control. I had a couple of heart attacks, which led to a by-pass surgery in '93. I read about Positive Changes in a newspaper ad. I was curious, so I called up for an evaluation. I was a little leery of it to begin with, but I went in with an open mind and listened to what they had to say. Everything was explained well and I didn't feel any kind of sales pressure. I said, 'I'm going to give it a shot. Something good has got to come out of it' either I'm going to stop


smoking or I'm going to lose weight. I never figured I would do both! I noticed changes my first week and stopped smoking after my second session. I never smoked again and have no desire to. Before I started with Positive Changes, I couldn't cut my lawn or walk 100 feet without taking a rest. I cut my lawn just the other day. I went through the whole lawn in about 45 minutes instead of the 2-1/2 or 3 hours it used to take. I had a treadmill sitting around in my cellar for 10 years and it'd never been used. One day I dusted it off, greased it up and started to walk on it for 10 minutes, just to see what happened. Ten minutes turned into 15 and 15 turned into a mile. Now I run 5 miles every morning on the treadmill. It's amazing. I ride my bike every day. If I have to go to the bank or the grocery store, I take my bike. It's a great feeling.

The people at the centre were always there to encourage me, and that's what makes the difference. Positive Changes certainly was a smart investment. It's such a great program. You feel great about what you're learning and, if you put it to use, it works. There's no magic bullet, but the people at Positive Changes are really there to help you. It's a lifestyle. I'd recommend it to anybody. ~ Leon Abair

“I was smoking at least 2 packs a day... With hypnosis, my cravings went away.”
I've been a non-smoker since the day after I started my program with Positive Changes. I'd tried to stop smoking on my own several times, but I always had cravings. With hypnosis, my cravings went away. I began smoking when I was 14 and was smoking at least 2 packs a day. Then I heard about Positive Changes on a Saturday morning radio show. I called them, went in for the free initial evaluation and signed up. Now I'm 49 and finally tobacco-free! I noticed a change after my first session. I only smoked 4 cigarettes that day and half of one the next day, and that was it. I haven't had one since' I haven't even wanted one. I no longer have the need or desire for cigarettes. I feel better all day long. I'm less stressed and I'm also using hypnosis to improve my eating habits. I recommend Positive Changes to other people who want to stop smoking or make other improvements in their lives. I believe I'm a non-smoker for life.

~ Rick Corcoran

“I was skeptical... I haven't had a cigarette since that first session!”
My name is Cliff Dodson. I'm 53 years old, I've been married 30 years and I have 3 children. I quit smoking with Positive Changes. I even lost weight during my program. I feel great! I'd been smoking one and a half packs a day for 36 years. I just got tired of smoking. I tried cutting back; tried smoking every half hour, then every hour. I quit once, but gained 30 lbs. and eventually started smoking again. I wanted to stop smoking and lose some weight. Then my wife read about Positive Changes in the local newspaper and asked me if I wanted to give it a try to stop smoking. I went into my first session very, very skeptical about what to expect. I haven't had a cigarette since that first session! I never had any cravings. Just give it a try. It will change your life.

~ Cliff Dodson

“I signed up, quit smoking and melted off 43 lbs.!”
My name is Meegan VanderBurgh. I was a pack-a-day smoker for 16 years and an overweight smoker for 8 long years. I was miserable. Today, I couldn’t be happier. I lost 43 lbs. easily and I’m smoke-free! I smoked at least a pack of cigarettes a day, often more. I tried every gimmick on the market to quit. I took pills. Within 3 days, I was smoking again. I tried cold turkey. I got so stressed and crabby that my husband said it wasn’t worth it. Nothing worked. I was tired every day. I felt bad when I got up in the morning, and by mid-afternoon I had to take a nap. I was miserable. A friend told me about Positive Changes Hypnosis. At first, I thought it was silly. My friend convinced me to find out for myself. I had tried everything else. What did I have to lose? My consultation was fun and fascinating. The entire program was explained to me, and I was able to make an educated decision. I felt the fee was reasonable. I signed up, quit smoking and melted off 43 lbs.! I decided to tackle my smoking habit first. I didn’t really believe anything would happen. Then, 9 hours after my first session, I realized I hadn’t thought about cigarettes. Hypnosis made quitting painless. My husband didn’t realize I’d quit smoking, because I wasn’t crabby! I was a nonsmoker after my first session. Being in control of my life is a dream come true. I am a new person, full of self-confidence and energy. I give equal credit to myself and to Positive Changes Hypnosis. ~ Meegan VanderBurgh

“The changes I've made are priceless. Positive Changes is the best investment I've made in years!”
My name is Carolyn Daniel. I started smoking when I was 12 years old. I smoked at least a pack a day, sometimes more if my day was stressful. I spent years trapped by my smoking habit. Then I found Positive Changes and quit smoking in one day, with no cravings or withdrawal! I feel as if I'd never even been a smoker. The changes I've made are priceless. Positive Changes is the best investment I've made in years, and even if the program had cost twice as much, it would have been worth it. With the price of cigarettes, I will have paid for my program at Positive Changes and then I will be making money! I used to be embarrassed when I smoked, especially if no one else was smoking. I tried everything under the sun to stop smoking. I quit for 3 days, 4 days, a day and a half. I would stop on Sunday and be smoking again on Monday. It never worked. I was climbing the walls, biting my nails and making everyone's life miserable. I was fed up. I hate failing at something over and over again. I wanted a method that worked. Then my ex-husband went to Positive Changes to stop smoking. I felt if he could do it, then I could do it, so I called and scheduled my free evaluation. Before my first session of hypnosis I sat in my car and smoked for 10 minutes. I was nervous. I wasn't afraid of hypnosis' I was afraid of failing again. I went into the session and sat back and relaxed. It was the most relaxing experience I'd ever had. My first change came on the drive home. Normally when I got in the car I would put on my seatbelt and light a cigarette. I left my session and drove the 45 minutes home with my cigarettes on the seat beside me. I never wanted a cigarette. I even live with someone who smokes, and after dinner that night, he sat


in his chair and had his cigarette. I never wanted one. That has amazed me every single day. I just don't smoke any more, and I feel as though I never smoked. That's a really big deal! One of my coworkers told me my voice isn't as raspy as it used to be. I work with two smokers, but their smoking doesn't bother me. I think to myself, If they only knew how easy it could be, they would use hypnosis. Hypnosis feels so good. There is no stress. After my sessions, I feel like accomplishing things I normally would put off. I feel so good and have energy to burn. This is the greatest thing I've ever done for myself. I recommend Positive Changes to everyone I see and anyone I talk to. If you want to stop smoking, Positive Changes is the place for you. It works. Look at me. I was a nonsmoker after one session! So don't stay trapped in a habit you hate. Don't make effort after effort to change without success. There's no reason to keep smoking if you don't want to. Call Positive Changes and reclaim your tobacco free self. It could be the call that saves your life. ~ Carolyn Daniel

Hypnosis helped me eliminate my cravings and urges for cigarettes.
I'm John Racioppa. I am a supervisor for a utility company. I quit smoking with Positive Changes! Thanks to Positive Changes, I know I'll live a longer, healthier life. If I can conquer my smoking habit, then I can accomplish anything. I started smoking when I was 19 and smoked a pack a day for 20 years. I tried to stop smoking on my own, both '˜cold turkey' and with the patch. Those were disasters! I felt out of control. Then I heard about Positive Changes on the radio. I signed up and attended my first hypnosis session, and I haven't smoked since then. Hypnosis helped me eliminate my cravings and urges for cigarettes. It also gave me more confidence. I'm better able to focus because I no longer need cigarettes to help me concentrate. I feel in control of my life. I haven't even gained any weight since I stopping smoking. I'd recommend Positive Changes to anyone who wants to stop smoking. ~ John Racioppa

You think it's a bunch of bull crap but it works!
You think it's a bunch of bull crap but it works! I thought I would have had second thoughts and wouldn’t be able to be around friends at bars and clubs. I not only spent time with friends at bars and clubs but I had an amazing time and didn’t want a single cigarette. I love being smoke free and I wish whoever wants to quit comes to Positive Changes. ~ Patrick Khajavi

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