ENTREPRENEURIAL

CULTURE
 MEANING
 SET OF VALUES, TRAITS & NORMS

 FOCUSES ON
o NEW OPPORTUNITIES
o MEANS OF CAPITALIZATION
o CREATION OF THE STRUCTURE
 STAGES IN THE
EVOLUTION
OF
ENTREPRENEURIAL
CULTURE
INDUSVALLEY CIVILIZATION
THE COLONIAL ERA 1
THE EARLY YEARS
THE COLONIAL ERA 2
THE MAURYA ERA
THE COLONIAL ERA 3
THE GUPTA
AFTER INDEPENDENCE
THE MIDDLE AGES
LIBERIALIZATION
THE MUGHAL ERA
GLOBALIZATION
THE MUGHAL ERA 2
 SUB-CULTURES OF
ENTREPRENEURSHIP
1.CULTURE OF BUSINESS

2.BUSINESS ETHICS

3.PRODUCTIVITY CULTURE

4.TOTAL QUALITY CULTURE

5.ORGANISATIONAL’S CULTURE

7.INDIVIDUAL LEADERS
 ENTERPRENEURIAL
COMMUNITIES IN INDIA
1. PARSIS

2. GUJARATIS

3. MARWARIS
 SOCIAL-ECONOMICAL ORIGIN
OF
ENTREPRENEURIAL CULTURE
1. CASTE ORIGINS
6. OCCUPATION
BACKGROUND
2. ENTRY INTO
ENTREPRENEURSHIP
7. MIGRATORY CHARACTER
3. FAMILY BACKGROUND
8. TYPE OF INDUSTY STARTED
4. RELIGIOUS BACKGROUND
9. TYPE OF OWNERSHIP
PREFERRED
5. EDUCATION AND
TECHNICAL KNOW HOW
 TEN STEPS TO CHANGE
ENTREPREEURIAL CULTURE
1.STARTAT THE TOP
7.ABSORB COMPETING
2.ATTUNE TOACULTURE OF INNOVATION TECHNOLOGIESAND INVOLVE PEOPLE

3.REMOVE THE HIDDEN OBSTACLES 8.DON’T LET PRODUCT INNOVATIONS FOOLS

YOU
4.CREATEAN INTEGRATION ENTREPRISE
CULTURE 9.BE FLEXIBLEAND OPENING FOR
DIVERSIFICATIONAND NEW
5.CREATE AMARKETING CULTURE IDEAS

6.CREATEA LISTENING ENVIROMENT 10.ALWAYS BE READY TO CHANGE CULTURE

 ENVIROMENTIAL
BARRIERS TO
ENTREPRENEURSHIP

1.SUDDEN CHANGES IN GOVERNMENT POLICY

2.SUDDEN POLITICAL UPSURGE

3.OUTBREAK OF WAR OR REGIONAL CONFLICT

4.POLITICAL INSTABLITITY

5.EXCESSIVE RED-TAPISM AND CORRUPTION AMONG

GOVERNMENT AGENCIES
CAUSES OF SLOW GROWTH OF
ENTREPRENEURSHIP
IN INDIA
CASTE SYSTEM JOINT FAMILY SYSTEMS

AGRICULTURE RELIGIOUS ATTITUDES

EDUCATIONAL SYSTEM MINDSET

COLONIAL RULERS RECOGNITION BY THE

SOCIETY
MANAGING AGENTS
FAMILY BACKGROUND
 ENTREPRENEURIAL CULTURE

INVOLVE CONSISTE ADAPTIBILI

MISSION
MENT NCY TY