EVENT MANAGEMENT IN INDIA

In this changing scenario, time has come

when Specialization has become the most
important word to perform any activity. Be it
from Human Resource to Hotel
management, from catering to consultancy,
from merchandise to real estate.
Similar is a new field in the making known
as Event Management Services and
company providing these services is known
as Event Management Company (EMC).
 INTRODUCTION
IMAGINE a ramp that creaks like a rickety staircase,
arc lights that blink incessantly, smoke bombs that
refuse to explode, models who trip on the catwalk, a
music system that is an acoustic nightmare, and a
jury that gets into a mix-up in the run-up to the
results. It is such fiascos that make us knock on the
doors of an event manager, the Mr. Fix-it who carries
an event from inception to fruition, taking care of all
the hiccups.
As the name
suggests, event
management is
all about
planning,
organizing and
executing an
event, which
facilitates brand
bonding with the
consumer. The
event, of course,
could take the form
of an exhibition, an
exposition, a “EVENT MANAGEMENT”
concert, a rock show
or a cricket match.
Event management companies first forayed into India when the
economy began opening up i.e. in the early 90’s
It was at that time that a lot of multinationals came into the
country and brought with them the culture of promoting their
products and brands through events and programs.

Projects are not of long term nature and returns as well as

results are almost instantaneous.

The event management industry is expected to grow at an

astounding rate of 30 per cent per annum over the next five years.
 A regular event management company has five departments —
 
1)CLIENT SERRICING
It involves interaction with the client and understanding his needs.
2)PRODUCTION
It involves managing back-end jobs like stage fabrication, sound and lights,
projections etc.
3)CREATIVE
It involves visualization and formulation of the appropriate message and the
relevant ambience.
4)OPERATION
It involves dealing with vendors and managing the artists.
5)SALES AND MARKETING
It involves gathering marketing intelligence and making the sales pitch.
MAJOR PLAYERS OF THE INDUSTRY

1. WIZCRAFT.
2. SHOWTIME.
3. 360 DEGREE.
4. PERCEPT D MARK.
5. ENCOMPASS
 EVENT MANAGEMENT AS A DISCIPLE

Due to the sky rocketing rise of the Event

Management industry in the past few years, one can
notice an after effect of this in the Education
industry too.
If one is aspiring for this field by thinking that it is
all about glamour , glitz & partying all the time, then
better forget getting into event management.
 LIST OF INSTITUTE’S PROVIDING EVENT MANAGEMENT
COURSE’S

1. Amity Institute of Event Management.

2. Event Management Development Institute.
3. IES Management College.
4. Indian Institute of Event Management.
5. National Institute of Event Management.
 E VENT M ANAGE M E NT INDUSTRY
L IFE CYCL E STAGE

M aturity
4%
Decl ining
Growth Introduction
0%
16%
Growth
M aturity
Decl ining
Introducti
on
80%

The pie diagram clearly shows that the maximum

response of the respondents was for Introduction
stage as the Industrial Life Cycle stage of Event
Management Industry in India.. Since no one
believes that Event Management Industry is in
Declining stage, therefore, there is no portion of
declining stage in the pie chart, hence not visible
Thank
u