SWOT Analysis of IBM

Presented by
Puneet Tiwari(PGDM-GEN)
2K92A22
 COMPANY
INTRODUCTION
International Business Machines Corporation is a multinational computer
technology and consulting corporation headquartered in Armonk, New York,
USA.

The company is one of the few information technology companies with a

continuous history dating back to the 19th century.

IBM manufactures and sells computer hardware, software, infrastructure services,

hosting services and consulting services in areas ranging from mainframe
computers to nanotechnology.

With over 350,000 employees worldwide, IBM is the largest information

technology employer in the world. IBM holds more patents than any other U.S.
based technology company. It has engineers and consultants in over 170 countries
and IBM Research has eight laboratories worldwide.
 Strengths
Focus on research and development ( 6 Billion R&D
budget )
Talented workforce.
Leading provider of IT services
Employees can have open forums for innovations and
different ideas.
 weaknesses
The company’s product innovation and time limit add
significantly to employee burnout. 
High operating cost and expensive manpower.
New to Low cost services model.
Global slowdown of economy.
 opportunities
Seize Acquisitions and merger opportunities to
increase its market share greatly.
Mobile phone markets are growing in developing
countries therefore new software for mobiles could be
introduced.
Growth drivers in hardware, software and global
services
 threats
The company prices are higher as compared to other
service providers in the same industry.
Life cycle of Technology is becoming shorter day by
day.
 Heavy taxes in few countries force to increase the
prices. 
Strong competition from local as well as many
international companies
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