LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question 

Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products,

product-market, diversification for new products & new markets.

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 

The basic advantage of having an agent in the export market is ________.

Correct Answer 

He is knowledgeable of the marketing condition

Your Answer 

He is knowledgeable of the marketing condition

Multiple Choice Single Answer

Question 

What is important to take pricing decision?

Correct Answer 

Competition

Your Answer 

Competition

Multiple Choice Multiple Answer

Question 

What are the advantages of having agents?

Correct Answer 

Knowledgeable about the market , He can provide after sales service

Your Answer 

Knowledgeable about the market , He takes the title to the product

Select The Blank

Question 

________ banks also have good deal of information on commercial agents in various countries.

Correct Answer 

International Merchant

Your Answer 
The Indian Overseas

True/False

Question 

"Selling, advertising and distribution" are included in export marketing.

Correct Answer 

False

Your Answer 

True

Multiple Choice Single Answer

Question 

Who is merchant exporter of the following?

Correct Answer 

One who is not engaged in manufacturing

Your Answer 

One who takes title of good

Multiple Choice Single Answer

Question 

What are the aspects of globalization?

Correct Answer 

Products with competitive advantages

Your Answer 

Products with competitive advantages

True/False

Question 

Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.

Correct Answer 

False

Your Answer 

True

True/False

Question 

In international marketing, cultural dimensions include customs, traditions

Correct Answer 

True

Your Answer 

True
Match The Following

Question

Correct Answer

Your Answer

Trade fairs

Knowing new technological trends

Knowing new technological trends

Direct mailing

Target audience

Industrial market

Sales literature

Price list

Price list

Personal selling

Industrial market

Target audience

Select The Blank

Question 

The country experienced ________ in the external sector in 1990s due to fall of the Soviet Union & the sharp rise in prices.

Correct Answer 

Negative trends

Your Answer 

Negative trends

Multiple Choice Single Answer

Question 

What is the avenue of entry into foreign markets?

Correct Answer 

Contract manufacturing

Your Answer 

Foreign culture

Multiple Choice Single Answer

Question 

Why do buyers buy a foreign products?

Correct Answer 

As it is easier to obtain quality goods at a bargain price

Your Answer 

As company gives committed after sales service

Multiple Choice Multiple Answer

Question 

What are the important infrastructure factors in evaluating production site?

Correct Answer 

Industrial site , Transportation & communication

Your Answer 

Industrial site , Labour cost , Government regulations , Transportation & communication

True/False

Question 

The movement of goods across national borders is a major part of an international marketing strategy.

Correct Answer 

False

Your Answer 

True

Multiple Choice Multiple Answer

Question 

People enter export markets for a variety of reasons like :-

Correct Answer 

Recession in domestic market , Higher profitability , Utilization of export incentives

Your Answer 

Recession in domestic market , Higher profitability , Utilization of export incentives

Match The Following

Question

Correct Answer

Your Answer

Push factor

Saturation of market

Large volume of transactions

Each country

Own demand pattern

Own demand pattern

Greater degree of risks

Large volume of transactions

International environment

Pull factor

Growth prospect

Saturation of market
Multiple Choice Single Answer

Question 

What does promotion encompass?

Correct Answer 

Advertising

Your Answer 

Advertising

Multiple Choice Single Answer

Question 

What does channel-mix decision include?

Correct Answer 

Intermediaries

Your Answer 

Intermediaries

True/False

Question 

As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.

Correct Answer 

True

Your Answer 

False

Multiple Choice Multiple Answer

Question 

Why is packaging so important for product planning?

Correct Answer 

As it enhances protection , As it gives shelf life for a product

Your Answer 

As it enhances protection , As it gives shelf life for a product , As it reflects ethnic value

Multiple Choice Multiple Answer

Question 

What are the principle ways of quoting export prices?

Correct Answer 

Free on board , Cost insurance & freight

Your Answer 

Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple Answer

Question 

What are the factors affecting indirect channel choice?

Correct Answer 

The dispersed market , Non-technical product

Your Answer 

The dispersed market , Non-technical product

Multiple Choice Single Answer

Question 

What marketing technique is used to know international marketing need?

Correct Answer 

Marketing information & research

Your Answer 

Marketing information & research

True/False

Question 

Major benefits of standardization includes less distribution cost of standardization.

Correct Answer 

False

Your Answer 

True

Multiple Choice Single Answer

Question 

Why should market researcher identify segments?

Correct Answer 

They can arrive at a more accurate estimate of its potential consumption & sales

Your Answer 

They can arrive at a more accurate estimate of its potential consumption & sales

Multiple Choice Single Answer

Question 

What is the factor that helps to estimate market potential?

Correct Answer 

Market size & growth

Your Answer 

Market size & growth

Multiple Choice Single Answer

Question 

What is a foreign agent?

Correct Answer 

Independent middleman

Your Answer 

Independent middleman

True/False

Question 

Literature search is the quickest & cheapest way to collect information.

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 

________ extends finance to exporters of capital & manufactured goods.

Correct Answer 

Export-import bank

Your Answer 

Export-import bank

Select The Blank

Question 

How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.

Correct Answer 

Their purchasing power

Your Answer 

Their purchasing power

Multiple Choice Single Answer

Question 

What does political environment include?

Correct Answer 

Legal dimension

Your Answer 

Legal dimension

True/False

Question 
In international market, the existing of different legal systems makes the task of businessmen more difficult.

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 

In________, emphasis is put on local laws, custom and culture and great care is taken to understand the local way of

doing business

Correct Answer 

Polycentric orientation

Your Answer 

Regiocentric orientation

Multiple Choice Multiple Answer

Question 

Which of the following are among the top ten suppliers together accounting for over 60% of total imports?

Correct Answer 

China , Germany

Your Answer 

Singapore , Italy , Germany

Multiple Choice Single Answer

Question 

What was the reason behind sharp rise in oil import bill for over two years?

Correct Answer 

Attack on Kuwait by Iraq

Your Answer 

Attack on Kuwait by Iraq

Multiple Choice Single Answer

Question 

What is the crucial factor in a firm's differential advantage in international markets?

Correct Answer 

Motivation of effective channels of distribution

Your Answer 

Motivation of effective channels of distribution

Multiple Choice Single Answer

Question 
In international product strategy, the decision to standardize or adapt is dictated by

Correct Answer 

Nature of product

Your Answer 

Product development

Multiple Choice Multiple Answer

Question 

What contributed 50% of the total exports of engineering goods?

Correct Answer 

Machinery & instruments , Metals, primary & semi finished iron, steel

Your Answer 

Machinery & instruments , Metals, primary & semi finished iron, steel

Select The Blank

Question 

In indirect export channel, the market is ________.

Correct Answer 

Dispersed

Your Answer 

Dispersed

Select The Blank

Question 

Payment of commission to overseas agents is allowed either by remitting the amount or by ________

Correct Answer 

Deducting it from the invoice value

Your Answer 

Deducting it from the invoice value

Multiple Choice Single Answer

Question 

Which of the following is not included in foreign environment?

Correct Answer 

Local dimension

Your Answer 

Local dimension

True/False

Question 

In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer 

False

Your Answer 

False

Select The Blank

Question 

In________, a change is required to ensure adequate protection from environment

Correct Answer 

Packaging

Your Answer 

Packaging

Select The Blank

Question 

While negotiating an agency agreement, the Indian firm should be careful on________.

Correct Answer 

Contracted territory

Your Answer 

Contracted territory

Multiple Choice Multiple Answer

Question 

What are the points to be taken into consideration in export agency agreement?

Correct Answer 

Contracted territory , Contracted products

Your Answer 

Contracted territory , Contracted products , Payment of commission before selling of goods

at 6:51 AM 0 comments Links to this post  

Labels: International Marketing

International Marketing - 2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Question The basic advantage of having an agent in the export market is ________.

Correct Answer He is knowledgeable of the marketing condition

Your Answer He is knowledgeable of the marketing condition

Multiple Choice Multiple Answer

Question How does the customer know about the product & is influenced to buy it?

Correct Answer Publicity , Advertising , Sales promotion

Your Answer Publicity , Advertising , Sales promotion

Multiple Choice Single Answer

Question Which of the following is not included in foreign environment?

Correct Answer Local dimension

Your Answer Local dimension

Multiple Choice Single Answer

Question Why should a market researcher check a country's import tariffs when he is investigating it as an export market?

Correct Answer It can affect the competitiveness of product against products made within the market

Your Answer It can affect the competitiveness of product against products made within the market

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What are the distribution channels used for

imports of silk products into USA market?

Correct Answer Merchant intermediaries , Departmental stores

Your Answer Merchant intermediaries , Departmental stores

True/False

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental entered the US market in 1970 with a

moderate export of Rs.20 million.

Correct Answer False

Your Answer False

Match The Following

Question Correct Answer Your Answer

Indirect exporting Home-based merchant Copyright

Business dimensions Channel network Channel network

Legal dimensions Copyright Use of patent

Licensing arrangement Use of patent Home-based merchant

Multiple Choice Single Answer

Question What is important to take pricing decision?

Correct Answer Competition

Your Answer Competition

Select The Blank

Question In ________, the firm faces only one set of customers.

Correct Answer Domestic marketing

Your Answer Domestic marketing

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some

councils, which are those?

Correct Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Your Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product

in the market?

Correct Answer Novelty is lost due to ethnic character in AB Enterprises

Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple Answer

Question What are the important infrastructure factors in evaluating production site?

Correct Answer Industrial site , Transportation & communication

Your Answer Industrial site , Transportation & communication

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are the two years the imports of silk

fabrics from Japan by USA was almost same?

Correct Answer 1982 , 1983

Your Answer 1982 , 1983

Select The Blank

Question ________dimensions include customs and practices

Correct Answer Business

Your Answer Business

Multiple Choice Multiple Answer

Question What is the nature of direct export market?

Correct Answer Concentrated , Large potential sale

Your Answer Concentrated , Large potential sale

Multiple Choice Single Answer

Question What does product-mix decision include?

Correct Answer Packaging

Your Answer Packaging

Multiple Choice Multiple Answer

Question What are the internal sources of information?

Correct Answer Sales record , Correspondence from salesmen

Your Answer Sales record , Correspondence from salesmen

True/False

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he

appraises his agents' performance relating to the vast & expanding US market.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to

operate in the US market?

Correct Answer Opening a branch office , A subsidiary company

Your Answer Opening a branch office , A subsidiary company

Select The Blank

Question In indirect export channel, the market is ________.

Correct Answer Dispersed

Your Answer Dispersed

True/False

Question Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing

products, product-market, diversification for new products & new markets.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question Why is packaging so important for product planning?

Correct Answer As it enhances protection , As it gives shelf life for a product

Your Answer As it enhances protection , As it gives shelf life for a product

True/False

Question If foreign retailers are used, the products in question are industrial products rather than consumer products.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer

Question How is the nature of international strategy?

Correct Answer Depends on company's objectives , Varies from country to country

Your Answer Depends on company's objectives , Varies from country to country

Select The Blank

Question "make site booking" is a point of checklist of ________

Correct Answer Before the fair

Your Answer Before the fair

Multiple Choice Single Answer

Question What marketing technique is used to know international marketing need?

Correct Answer Marketing information & research

Your Answer Marketing information & research

Multiple Choice Multiple Answer

Question What are the benefits of participation in trade fair?

Correct Answer To get to know about competition , To know about the extent of product adaption

Your Answer To get to know about competition , To know about the extent of product adaption

Select The Blank

Question Experience survey, which is also called as ________.

Correct Answer Key informant survey

Your Answer Key informant survey

Multiple Choice Single Answer

Question What is a foreign agent?

Correct Answer Independent middleman

Your Answer Independent middleman

Multiple Choice Single Answer

Question What does political environment include?

Correct Answer Legal dimension

Your Answer Legal dimension

Match The Following

Question Correct Answer Your Answer

External factor Competitive profile Competitive profile

Ethnocentric orientation Overseas operation conducted from home country Overseas operation conducted from home

country

Polycentric orientation Each market is unique Each market is unique

Target market Marketing strategy Marketing strategy

True/False

Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price

Correct Answer True

Your Answer True

True/False

Question Policies or regulations regarding quality control & inspection vary considerably between nations.

Correct Answer True

Your Answer True

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________

unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups

Correct Answer 100% export oriented

Your Answer 100% export oriented

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of the trade was handled by ________

Correct Answer Central buying organizations

Your Answer Foreign agents

True/False

Question If business is variable, the company will choose the purchasing or subcontracting alternatives.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question What is the meaning of offshore purchasing?

Correct Answer Relationship between independent buyer & seller for exchange of good for money

Your Answer Relationship between independent buyer & seller for exchange of good for money

Select The Blank

Question Many companies modify their products/promotion strategies to suit ________ of the population of the different

countries.

Correct Answer Tastes & preferences

Your Answer Tastes & preferences

True/False

Question Companies with smaller needs, an independent supplier will be less active.

Correct Answer False

Your Answer False

True/False

Question Catalogues contain a list of all competitors with product details.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What is correct according to geocentric orientation?

Correct Answer Companies view the entire world as a single market , Uniform inventory management & training

Your Answer Companies view the entire world as a single market , Uniform inventory management & training

True/False

Question The area of change relates to product adaption requires upgradation of technology and huge investment in

brands.

Correct Answer True

Your Answer True

Select The Blank

Question This question is based on the case study "Chow Flowers Co. Ltd.". ________ was Thailand's second largest

export market for artificial flowers, mostly polyester or hand-wrapped.

Correct Answer Canada

Your Answer Canada

Multiple Choice Single Answer

Question What are the similarities between domestic & international marketing?

Correct Answer Satisfying consumers need

Your Answer Satisfying consumers need

Multiple Choice Single Answer

Question What is the need of marketing research for export-import trade?

Correct Answer To reduce the distance between an exporter & his customers in terms of marketing

Your Answer To reduce the distance between an exporter & his customers in terms of marketing
Multiple Choice Single Answer

Question What is the avenue of entry into foreign markets?

Correct Answer Contract manufacturing

Your Answer Contract manufacturing

Multiple Choice Single Answer

Question What is the principal functional division of ministry of commerce & industry?

Correct Answer Export Industries Division

Your Answer Export Industries Division

at 6:49 AM 0 comments Links to this post  

Labels: International Marketing

International Marketing - 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS 

Select The Blank

Question Certain people may have negative attitudes towards a certain country & it's products, called ________ which

affects demand.

Correct Answer Social & cultural factor

Your Answer Social & cultural factor

Match The Following

Question Correct Answer Your Answer

Company provides engineering & construction services and other additional services Turnkey construction contracts

Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country Management contracts Management

contracts

Franchisee carries on a business under franchisor's trade name International franchising International franchising

To get production to it's own specification from manufacturer Contract manufacturer Contract manufacturer

True/False

Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price

Correct Answer True

Your Answer True

Select The Blank

Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.

Correct Answer United States

Your Answer United States

True/False

Question "Selling, advertising and distribution" are included in export marketing.

Correct Answer False

Your Answer False

True/False

Question In executive summary, a description of the management problem, the possible reasons for the problem, and the

decision alternatives are studied.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What are the necessary things for good questionnaire?

Correct Answer Avoiding irrelevant information , Making it easy 

Your Answer Avoiding irrelevant information , Making it easy 

Multiple Choice Single Answer

Question What can political factor do in market access?

Correct Answer The politics of international relations can play a role in creating or eliminating tariff barriers

Your Answer The politics of international relations can play a role in creating or eliminating tariff barriers

Select The Blank

Question Payment of commission to overseas agents is allowed either by remitting the amount or by ________

Correct Answer Deducting it from the invoice value

Your Answer Deducting it from the invoice value

Multiple Choice Multiple Answer

Question How should the product for indirect exporting be?

Correct Answer Consumer products , Non-technical product 

Your Answer Non-technical product , Consumer products 

True/False

Question In social & cultural factors, the researcher must consider the employment level & distribution of income.

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question What is the meaning of "Standing in the Market" in indirect exporting?

Correct Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by

manufacturer

Your Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by

manufacturer

Multiple Choice Single Answer

Question In product planning for exports, depth signifies

Correct Answer Variation of particular item

Your Answer Variation of particular item

Multiple Choice Single Answer

Question What are the reasons of entry in foreign market?

Correct Answer Recession in the domestic market

Your Answer Recession in the domestic market

Multiple Choice Multiple Answer

Question What are the advantages of direct exporting?

Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition 

Your Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition 

Multiple Choice Single Answer

Question What does cost approach involve?

Correct Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price

Your Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price

True/False

Question In marginal cost pricing, fixed costs are recovered from the international market

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question Who does benefit the most by doing advertising in international market?

Correct Answer Multinational corporation through their own subsidiaries in several markets

Your Answer Multinational corporation through their own subsidiaries in several markets

Multiple Choice Multiple Answer

Question What are the elements of research approach?

Correct Answer Data collection method , Sample selection procedure 

Your Answer Data collection method , Sample selection procedure 

True/False

Question Economic dimensions include communication, channel network

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question Under what circumstance is unified advertising policy possible?

Correct Answer Custom, culture and demand are same

Your Answer Custom, culture and demand are same

True/False

Question In geocentric orientation, companies view different regions as different markets.

Correct Answer False

Your Answer False

Select The Blank

Question ________, advertising, sales promotion influence customer

Correct Answer Publicity

Your Answer Publicity

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to

operate in the US market?

Correct Answer Opening a branch office , A subsidiary company 

Your Answer Domestic agents , Opening a branch office , A subsidiary company 

Multiple Choice Single Answer

Question Which of the following is contractual entry mode?

Correct Answer Franchising

Your Answer Franchising

Multiple Choice Multiple Answer

Question What are the necessary things of reliability & capability in selection of right supplier?

Correct Answer Quality of product , Price of the product 

Your Answer Quality of product , Price of the product 

Select The Blank

Question ________ banks also have good deal of information on commercial agents in various countries.
Correct Answer International Merchant

Your Answer International Merchant

Multiple Choice Single Answer

Question What is the factor that is in favour of selling directly in foreign market?

Correct Answer The exporting company will have direct control over the marketing operations

Your Answer The exporting company will have direct control over the marketing operations

Multiple Choice Multiple Answer

Question What are the principle ways of quoting export prices?

Correct Answer Free on board , Cost insurance & freight 

Your Answer Charged FAS , Free on board , Cost insurance & freight 

Multiple Choice Multiple Answer

Question What are the special schemes of ECGC?

Correct Answer Packing credit guarantee , Post-shipment credit guarantee 

Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/False

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern

office practices and was positively inclined towards professional & management styles.

Correct Answer True

Your Answer True

Select The Blank

Question Literature search is also called ________.

Correct Answer Desk research

Your Answer Desk research

Match The Following

Question Correct Answer Your Answer

Indirect exporting Home-based merchant Home-based merchant

Business dimensions Channel network Channel network

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

Multiple Choice Multiple Answer

Question How does the customer know about the product & is influenced to buy it?

Correct Answer Publicity , Advertising , Sales promotion 

Your Answer Publicity , Advertising , Sales promotion 

Select The Blank

Question ________ is important aspect of international physical distribution.

Correct Answer Warehousing

Your Answer Warehousing

Select The Blank

Question In direct export channel, the product is ________.

Correct Answer Technical product

Your Answer Technical product

True/False

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US

market through agents.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What are the benefits of participation in trade fair?

Correct Answer To get to know about competition , To know about the extent of product adaption 

Your Answer To get to know about competition , To know about the extent of product adaption 

Multiple Choice Single Answer

Question Which of the following is limitation of indirect method of exporting?

Correct Answer The manufacturer gives up control over the marketing of it's products to another firm

Your Answer The manufacturer gives up control over the marketing of it's products to another firm

True/False

Question Major benefits of standardization includes less distribution cost of standardization.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question Which of the following are popular modes of entry in foreign market?

Correct Answer Coproduction agreements , Joint venture 

Your Answer Coproduction agreements , Joint venture 

Select The Blank

Question ________ can affect the competitiveness of researcher's product against products made within the market.

Correct Answer Tariffs

Your Answer Tariffs

Select The Blank

Question How much of a product people can buy, and which products they choose to buy are obviously influenced by

________.

Correct Answer Their purchasing power

Your Answer Their purchasing power

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product

in the market?

Correct Answer Novelty is lost due to ethnic character in AB Enterprises

Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Single Answer

Question What does market approach focus on?

Correct Answer Pricing from the viewpoint of the customer

Your Answer Pricing from the viewpoint of the customer

Select The Blank

Question In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning &

advertising.

Correct Answer Cooperative exporter

Your Answer Cooperative exporter

Multiple Choice Multiple Answer

Question What is the nature of direct export market?

Correct Answer Concentrated , Large potential sale 

Your Answer Concentrated , Large potential sale

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question In international marketing, cultural dimensions include customs, traditions

Correct Answer True

Your Answer True

Select The Blank

Question ________ often buy direct from producers, their requirements of raw

materials, metals or components.

Correct Answer Industrial buyers

Your Answer Industrial buyers

True/False

Question Exporting is the only avenue of entry into foreign market

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What are the techniques used to collect information regarding market need?

Correct Answer Marketing information , Research

Your Answer Marketing information , Research

Match The Following

Question Correct Answer Your Answer

Environmental factor Culture Export policy

Export merchants Take title to the goods Take title to the goods

Export agents Do not take title to goods Do not take title to goods

Factors in firm's differential

advantage

Selection, operation,

motivation of distribution

channels

Selection, operation, motivation

of distribution channels

True/False

Question Policies or regulations regarding quality control & inspection vary considerably

between nations.

Correct Answer True

Your Answer False

Select The Blank

Question In indirect export channel, the market is ________.

Correct Answer Dispersed

Your Answer Dispersed

Select The Blank

Question Support service includes ________

Correct Answer Warranty

Your Answer Warranty

Multiple Choice Multiple Answer

Question What are the main objectives of imposing trade barriers?

Correct Answer To protect domestic industries from foreign competition , To curb conspicuous

consumption

Your Answer To protect domestic industries from foreign competition , To curb conspicuous
consumption , To increase the foreign exchange resources of the country

Multiple Choice Single Answer

Question Which of the following is not included in foreign environment?

Correct Answer Local dimension

Your Answer Local dimension

Multiple Choice Single Answer

Question Who does benefit the most by doing advertising in international market?

Correct Answer Multinational corporation through their own subsidiaries in several markets

Your Answer Multinational corporation through their own subsidiaries in several markets

Select The Blank

Question ________ is one of the reasons to enter export market.

Correct Answer Recession in domestic market

Your Answer Recession in domestic market

True/False

Question Joint ventures will prosper only if the partner trust each other and

continuously support their common endeavor

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question Ethnocentric orientation includes following things :-

Correct Answer Same products , Same strategies , Same home and foreign market

Your Answer Same products , Same strategies , Same home and foreign market

Multiple Choice Single Answer

Question What is the motivation towards offshore sourcing?

Correct Answer Establishing a presence in a foreign market

Your Answer Establishing a presence in a foreign market

Multiple Choice Multiple Answer

Question What does "currency used for billing" stand for?

Correct Answer Currency of the purchaser's currency , Leading international currency

Your Answer The currency of the purchaser , Currency of the purchaser's currency

Select The Blank

Question ________ extends finance to exporters of capital & manufactured goods.

Correct Answer Export-import bank

Your Answer ECGC

Multiple Choice Single Answer

Question What are the factors of joint-venture offshore manufacturing?

Correct Answer Investment, capital, management, technology, materials, payment and/or

parts, profit, fees

Your Answer Only technology/materials payment & product and/or parts

Multiple Choice Multiple Answer

Question What are the criteria for selection of channels?

Correct Answer Cost involved on the part of the firm for a particular channel , the behavior of

the competitors , Possibilities of getting appropriate feedback about

customers

Your Answer Cost involved on the part of the firm for a particular channel , Possibilities of

getting appropriate feedback about customers , Level of market potential

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of

the trade was handled by ________

Correct Answer Central buying organizations

Your Answer Central buying organizations

Multiple Choice Single Answer

Question What is important to take pricing decision?

Correct Answer Competition

Your Answer Competition

True/False

Question The importers & exporters can obtain information relating to the markets &

products from EDA

Correct Answer True

Your Answer True

True/False

Question The naïve rule is for managers to use the same entry mode such as

agent/distributor exporting, for all target countries

Correct Answer True

Your Answer True

Select The Blank

Question ________ sector registered a hundred percent growth from USD 0.89 billion

in 1998-99 to USD 1.9 billion in 2002-03.

Correct Answer Ores & Minerals

Your Answer Ores & Minerals

True/False

Question A research proposal describes a plan for conducting & controlling research

project.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question What does product-mix decision include?

Correct Answer Packaging

Your Answer Packaging

Multiple Choice Multiple Answer

Question What are the roles of price in the overall export marketing strategies?

Correct Answer Creating competitive market , Export enhancing , Affecting profit

Your Answer Creating competitive market , Export enhancing , Affecting profit

Multiple Choice Single Answer

Question It's worthwhile to pursue a uniform pricing strategy

Correct Answer When competitive position of the firm does not vary from market to market

Your Answer When competitive position of the firm does not vary from market to market

Multiple Choice Single Answer

Question In product planning for export, length is related to

Correct Answer Number of products

Your Answer Number of products

True/False

Question This question is based on the case study "Chow Flowers Co. Ltd.". Japan was

a net importer of artificial flowers until 1973, when it became a net exporter.

Correct Answer False

Your Answer False

Select The Blank

Question Some companies in developed countries move to foreign countries because

of certain regulations like________.

Correct Answer Environmental laws

Your Answer Environmental laws

Select The Blank

Question Liberalization era, started in ________, brought a swift change in the

economic & trade policy from inward-oriented approach to market-oriented

approach.

Correct Answer 1991

Your Answer 1991

Multiple Choice Multiple Answer

Question Which of the following are domestic channels?

Correct Answer Export houses , Export merchant

Your Answer EMC , Export broker

Multiple Choice Single Answer

Question What is the avenue of entry into foreign markets?

Correct Answer Contract manufacturing

Your Answer Contract manufacturing

Multiple Choice Single Answer

Question Which is the pull factor that makes firms go internationally?

Correct Answer Profitability

Your Answer Profitability

Multiple Choice Single Answer

Question What does political environment include?

Correct Answer Legal dimension

Your Answer Legal dimension

True/False

Question Adding additional products to the overseas even if the company does not

carry those products domestically - is an alternative for product development

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question What is the purpose of using exploratory study?

Correct Answer To provide information to identify the most promising markets , Clarifying

concepts

Your Answer To provide information to identify the most promising markets , To give a

basic understanding of the proposal , To give all negotiated factors

Multiple Choice Multiple Answer

Question What are the internal sources of information?

Correct Answer Sales record , Correspondence from salesmen

Your Answer Sales record , Trade association , Correspondence from salesmen

Multiple Choice Multiple Answer

Question What are the advantages of direct exporting?

Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks

on markets, competition

Your Answer Greater control over foreign marketing plan , Quicker information feedbacks

on markets, competition

Multiple Choice Single Answer

Question What are the aspects of globalization?

Correct Answer Products with competitive advantages

Your Answer Products with competitive advantages

Match The Following

Question Correct Answer Your Answer

Ethnocentric Similar strategies Similar strategies

Joint venture Technology transfer Technology transfer

Contract manufacturing Tie-up Tie-up

Foreign investment Economic development Economic development

Multiple Choice Single Answer

Question What can political factor do in market access?

Correct Answer The politics of international relations can play a role in creating or eliminating

tariff barriers

Your Answer The politics of international relations can play a role in creating or eliminating
tariff barriers

Select The Blank

Question Many companies modify their products/promotion strategies to suit ________

of the population of the different countries.

Correct Answer Tastes & preferences

Your Answer Tastes & preferences

Multiple Choice Single Answer

Question How will you recover the fixed/overhead costs in marginal cost pricing?

Correct Answer Can be recovered from domestic market

Your Answer Can be recovered from domestic market

Multiple Choice Multiple Answer

Question What could be attributed to the removal of trade restrictions in the process of

liberalization in agri & allied products?

Correct Answer Wheat , Sugar

Your Answer Wheat , Sugar

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are

the two years the imports of silk fabrics from Japan by USA was almost

same?

Correct Answer 1982 , 1983

Your Answer 1982 , 1983

at 5:08 AM 0 comments Links to this post  

Labels: International Marketing(Set-II)

Tuesday, May 6, 2008

International Marketing - 5

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question 

This question is based on the case study 'AB Enterprises'. What was the initial problem faced by the importers?

Correct Answer 

Defect in packaging material

Your Answer 

Defect in packaging material

Multiple Choice Multiple Answer

Question 

What are the points which support to use marginal cost for export pricing?

Correct Answer 

Low prices may serve to widen & create markets , Manufacturer's product may be not well known in foreign market

Your Answer 

Manufacturer's product may be not well known in foreign market , Low prices may serve to widen & create markets

True/False

Question 

In international market, the existing of different legal systems makes the task of businessmen more difficult.

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

What is the purpose of doing international promotion?

Correct Answer 

To bring a product to the notice of potential buyers

Your Answer 

To bring a product to the notice of potential buyers

Multiple Choice Single Answer

Question 

Why should market researcher identify segments?

Correct Answer 

They can arrive at a more accurate estimate of its potential consumption & sales

Your Answer 

They can arrive at a more accurate estimate of its potential consumption & sales

Select The Blank

Question 

Literature search is also called ________.

Correct Answer 

Desk research

Your Answer 

Desk research

True/False

Question 
Decision to enter export market should be final and it does not call for a roll-back

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 

In indirect export channel, the market is ________.

Correct Answer 

Dispersed

Your Answer 

Dispersed

Multiple Choice Multiple Answer

Question 

What are the contents of a research proposal?

Correct Answer 

Purpose & scope , Research approach

Your Answer 

Problem formulation , Purpose & scope

Match The Following

Question

Correct Answer

Your Answer

Special conditions

Product redesign or invention

Change in tolerances

Availability of other products

Greater or lesser product integration

Realizing of product

Availability of materials

Change in product structure & fuel

Product redesign or invention

Power availability

Realizing of product

Change in product structure & fuel

True/False

Question 
If business is variable, the company will choose the purchasing or subcontracting alternatives.

Correct Answer 

True

Your Answer 

True

True/False

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office

practices and was positively inclined towards professional & management styles.

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

What are the reasons of entry in foreign market?

Correct Answer 

Recession in the domestic market

Your Answer 

Recession in the domestic market

True/False

Question 

In international marketing, cultural dimensions include customs, traditions

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

As per the WTO Report 2002, what was the position of India in the world?

Correct Answer 

Next to only China

Your Answer 

Next to only China

Multiple Choice Multiple Answer

Question 
What is the meaning of research objective?

Correct Answer 

The research purpose , A precise statement of what information is needed

Your Answer 

The research purpose , A precise statement of what information is needed

Select The Blank

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one

of the leading Indian manufacturers & exporters of silk fabrics & made-ups

Correct Answer 

100% export oriented

Your Answer 

100% export oriented

Multiple Choice Single Answer

Question 

"To survive in the market is difficult" what is this related to?

Correct Answer 

Competition

Your Answer 

Competition

True/False

Question 

Major benefits of standardization includes less distribution cost of standardization.

Correct Answer 

False

Your Answer 

False

True/False

Question 

The movement of goods across national borders is a major part of an international marketing strategy.

Correct Answer 

False

Your Answer 

False

Select The Blank

Question 
________ banks also have good deal of information on commercial agents in various countries.

Correct Answer 

International Merchant

Your Answer 

International Merchant

Multiple Choice Multiple Answer

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial

flowers?

Correct Answer 

Hong Kong , Taiwan

Your Answer 

Hong Kong , Taiwan

Select The Blank

Question 

________is not an avenue of entry into foreign market

Correct Answer 

Exim policy

Your Answer 

Exim policy

True/False

Question 

As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.

Correct Answer 

True

Your Answer 

True

True/False

Question 

Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products,

product-market, diversification for new products & new markets.

Correct Answer 

True

Your Answer 

True

Multiple Choice Multiple Answer

Question 

Which of the following are indirect channels?

Correct Answer 

EMC , Export broker

Your Answer 

EMC , Export broker

True/False

Question 

In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

What are the factors of joint-venture offshore manufacturing?

Correct Answer 

Investment, capital, management, technology, materials, payment and/or parts, profit, fees

Your Answer 

Only technology/materials payment & product and/or parts

Multiple Choice Multiple Answer

Question 

What is the meaning of unit value of the product?

Correct Answer 

High priced product , High sensitive product

Your Answer 

Bulk transportation , Perishability

Select The Blank

Question 

________ is important aspect of international physical distribution.

Correct Answer 

Warehousing

Your Answer 

Warehousing

Multiple Choice Multiple Answer

Question 
What are the criteria for evaluation of products for offshore sourcing?

Correct Answer 

Main cost tradeoffs , Labour intensive products

Your Answer 

Main cost tradeoffs , Labour intensive products

Multiple Choice Multiple Answer

Question 

Which are the two years marked the end of the most protected trade regime phase in India?

Correct Answer 

1990 , 1991

Your Answer 

1990 , 1991

Multiple Choice Single Answer

Question 

This question is based on the case study 'AB Enterprises'. What did merchant-exporter reckon in AB Enterprises?

Correct Answer 

Not able to penetrate markets on the basis of price & quality considerations

Your Answer 

Not able to penetrate markets on the basis of price & quality considerations

Multiple Choice Single Answer

Question 

What is not included in social environment?

Correct Answer 

Growth rates

Your Answer 

Growth rates

Select The Blank

Question 

Any technical matter of interest, statistical information etc should be part of the back end of the proposal is termed as

________.

Correct Answer 

Appendices

Your Answer 

Appendices

Multiple Choice Multiple Answer

Question 
What are included in sovereign political entities?

Correct Answer 

Custom duties , Exchange control , Local taxes

Your Answer 

Custom duties , Exchange control , Local taxes

Multiple Choice Multiple Answer

Question 

What is correct according to geocentric orientation?

Correct Answer 

Companies view the entire world as a single market , Uniform inventory management & training

Your Answer 

Companies view the entire world as a single market , Every country is unique market

Select The Blank

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market

through ________

Correct Answer 

An agent

Your Answer 

An agent

Multiple Choice Single Answer

Question 

During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?

Correct Answer 

Marine

Your Answer 

Non-basmati rice

Select The Blank

Question 

The problem of our export is that we have focused on________.

Correct Answer 

Low value

Your Answer 

Bulk items

Multiple Choice Multiple Answer

Question 
What are the necessary things for good questionnaire?

Correct Answer 

Avoiding irrelevant information , Making it easy

Your Answer 

Avoiding irrelevant information , Making it easy

Multiple Choice Single Answer

Question 

What is the health & safety regulation on food products?

Correct Answer 

Condition under which it is prepared

Your Answer 

Condition under which it is prepared

Select The Blank

Question 

________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.

Correct Answer 

Ores & Minerals

Your Answer 

Ores & Minerals

Multiple Choice Single Answer

Question 

This question is based on the case study "Chow Flowers Co. Ltd." What was the reason to increase the domestic demand

for artificial flowers?

Correct Answer 

The increase in the number of air-conditioned offices & homes

Your Answer 

The increase in the number of air-conditioned offices & homes

Multiple Choice Multiple Answer

Question 

What are the roles of price in the overall export marketing strategies?

Correct Answer 

Creating competitive market , Export enhancing , Affecting profit

Your Answer 

Creating competitive market , Export enhancing , Affecting profit

Select The Blank

Question 
The main elements of ________dimensions include per capita GDP

Correct Answer 

Economic

Your Answer 

Economic

Match The Following

Question

Correct Answer

Your Answer

To pioneer new product in absence of channel partner

Piggy backing

Piggy backing

Company desires little control

Indirect channels of distribution

Indirect channels of distribution

Promotion, marketing research, credit

Export houses

Export houses

Buying in India, selling it abroad

Export merchant

Export merchant

at 6:05 AM 0 comments Links to this post  

Labels: International Marketing(Set-II)

International Marketing - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS –International Marketiing

Select The Blank

Question 

The most evident advantage of ________ is a faster start in the target country

Correct Answer 

Acquisition entry

Your Answer 

Joint venture entry

Select The Blank

Question 

In ________ strategy, home base is used for production of products for export

Correct Answer 

Extension

Your Answer 

Product

Match The Following

Question

Correct Answer

Your Answer

Challenge of stiff competition

New development strategy

Japan

Oriental Silk

Apparel Export Promotion Council

An agent

Conducting sales in US

An agent

New development strategy

Largest silk fabrics importer

USA

Large departmental stores

Multiple Choice Multiple Answer

Question 

How does the product reach to the buyer?

Correct Answer 

Distribution , Transportation

Your Answer 

Distribution , Transportation

True/False

Question 

Under an international management contracts, a company undertakes the day to day management of an independent

enterprise in a foreign target country

Correct Answer 

True

Your Answer 

False
True/False

Question 

Adding additional products to the overseas even if the company does not carry those products domestically - is an

alternative for product development

Correct Answer 

True

Your Answer 

False

Multiple Choice Multiple Answer

Question 

"Brighter colours are liked in Africa" is an example of

Correct Answer 

Cultural views , Packaging

Your Answer 

Quality , Cultural views , Branding

True/False

Question 

As compared with EMC, export agents have greater freedom and authority.

Correct Answer 

True

Your Answer 

True

Multiple Choice Multiple Answer

Question 

What are the risks involved in international marketing?

Correct Answer 

Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit

Your Answer 

Rejection of goods , Less knowledge about parties reputation , Longer time in transit

True/False

Question 

Companies with smaller needs, an independent supplier will be less active.

Correct Answer 

False

Your Answer 

True
Multiple Choice Multiple Answer

Question 

What is correct according to geocentric orientation?

Correct Answer 

Companies view the entire world as a single market , Uniform inventory management & training

Your Answer 

Companies view the entire world as a single market , Every country is unique market , Standardized marketing mix

projecting different images of company

Multiple Choice Single Answer

Question 

This question is based on the case study 'AB Enterprises'. What is the advantage of enlarging the product line?

Correct Answer 

Enables exporters to gain profits

Your Answer 

Enables exporters to gain profits

Select The Blank

Question 

In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning &

advertising.

Correct Answer 

Cooperative exporter

Your Answer 

Export merchant

Select The Blank

Question 

In ________ , the researcher should study the size & trends of production within the market & export from that market.

Correct Answer 

Consumption

Your Answer 

Market segmentation

Multiple Choice Multiple Answer

Question 

The scope of international marketing has been enlarged to cover activities like :-

Correct Answer 

Joint venture , Licensing , Franchising

Your Answer 

Franchising , Joint venture , Licensing

Multiple Choice Multiple Answer

Question 

What are the benefits of participation in trade fair?

Correct Answer 

To get to know about competition , To know about the extent of product adaption

Your Answer 

To get to know about competition , To get to know about government policy , To know about the extent of product

adaption

Multiple Choice Single Answer

Question 

What is not included in social environment?

Correct Answer 

Growth rates

Your Answer 

Growth rates

Match The Following

Question

Correct Answer

Your Answer

Corporate headquarters

Role in making pricing decision

Role in making pricing decision

Differentiated pricing strategy

Lifestyle position of the product

Production overheads

Uniform vs. differentiated pricing

Competition

Lifestyle position of the product

Uniform pricing strategy

Competitive position does not vary from market to market

Competitive position does not vary from market to market

Multiple Choice Single Answer

Question 

What is marketing research?

Correct Answer 

Systemic gathering, processing, analyzing & interpretation of the marketing data

Your Answer 
Systemic gathering, processing, analyzing & interpretation of the marketing data

Multiple Choice Multiple Answer

Question 

What are the special schemes of ECGC?

Correct Answer 

Packing credit guarantee , Post-shipment credit guarantee

Your Answer 

Pre-shipment credit guarantee , Packing credit guarantee , Post-shipment credit guarantee

Select The Blank

Question 

________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.

Correct Answer 

Ores & Minerals

Your Answer 

Petroleum / crude oil products

Multiple Choice Multiple Answer

Question 

How does the customer know about the product & is influenced to buy it?

Correct Answer 

Publicity , Advertising , Sales promotion

Your Answer 

Publicity , Advertising , Sales promotion

Multiple Choice Multiple Answer

Question 

What are the techniques used to collect information regarding market need?

Correct Answer 

Marketing information , Research

Your Answer 

Publicity , Marketing information , Research

Multiple Choice Single Answer

Question 

What decides in building-up cost/price for a product?

Correct Answer 

Internal taxes

Your Answer 

Internal taxes
True/False

Question 

In geocentric orientation, companies view different regions as different markets.

Correct Answer 

False

Your Answer 

True

Multiple Choice Single Answer

Question 

What is export in Indian context?

Correct Answer 

Surplus turned exports-generated by an excess of production over local demand & does not result into domestic inflation

Your Answer 

Items which strengthen economy of the country

Select The Blank

Question 

In direct export channel, the product is ________.

Correct Answer 

Technical product

Your Answer 

Technical product

True/False

Question 

Licensing does not involve foreign investment

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

What is the meaning of offshore purchasing?

Correct Answer 

Relationship between independent buyer & seller for exchange of good for money

Your Answer 

Relationship between independent seller & another seller for the purpose of exchange of goods for money
Multiple Choice Single Answer

Question 

What is export entry mode?

Correct Answer 

Indirect export

Your Answer 

Licensing

Multiple Choice Single Answer

Question 

Why should a market researcher check a country's import tariffs when he is investigating it as an export market?

Correct Answer 

It can affect the competitiveness of product against products made within the market

Your Answer 

It affects the competitiveness of his product against those of importers from third countries

Multiple Choice Single Answer

Question 

How does international marketing research help in assessing market size, pattern & growth?

Correct Answer 

What sales potential exporter's product really has in the market

Your Answer 

In decreasing the deficit which is experienced for last couple of years

True/False

Question 

The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's

products to another firm which doesn't hamper the success in future".

Correct Answer 

False

Your Answer 

True

Select The Blank

Question 

Products with steady sales or at least predictable sales are more suitable for ________ than products that face abrupt shift

in demand.

Correct Answer 

Manufacturing

Your Answer 

Exporting
Multiple Choice Multiple Answer

Question 

What are the necessary things of reliability & capability in selection of right supplier?

Correct Answer 

Quality of product , Price of the product

Your Answer 

Quality of product , Price of the product , Identifying suitable suppliers

Multiple Choice Multiple Answer

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign

markets?

Correct Answer 

Lily , Rose

Your Answer 

Lily , Stigmas , Rose

Select The Blank

Question 

________ is institutional source which provides market information.

Correct Answer 

Chamber of commerce

Your Answer 

Chamber of commerce

True/False

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his

agents' performance relating to the vast & expanding US market.

Correct Answer 

True

Your Answer 

True

True/False

Question 

Fairs are more useful for consumer products as it requires technical demonstration.

Correct Answer 

False

Your Answer 
True

Multiple Choice Single Answer

Question 

This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the

market?

Correct Answer 

Novelty is lost due to ethnic character in AB Enterprises

Your Answer 

High price of the product

Select The Blank

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.

Correct Answer 

United States

Your Answer 

United States

Select The Blank

Question 

________ is important aspect of international physical distribution.

Correct Answer 

Warehousing

Your Answer 

Cost of handling

Multiple Choice Multiple Answer

Question 

Which of the following are indirect channels?

Correct Answer 

EMC , Export broker

Your Answer 

Export broker , Foreign distributors , Foreign retailers

True/False

Question 

In marginal cost pricing, fixed costs are recovered from the international market

Correct Answer 

False

Your Answer 

False
Select The Blank

Question 

________is not an avenue of entry into foreign market

Correct Answer 

Exim policy

Your Answer 

Joint venture

Multiple Choice Multiple Answer

Question 

What is the nature of direct export market?

Correct Answer 

Concentrated , Large potential sale

Your Answer 

Concentrated , Large potential sale

Multiple Choice Multiple Answer

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which

are those?

Correct Answer 

Apparel Export Promotion Council , Woolen Export Promotion Council

Your Answer 

Apparel Export Promotion Council , Woolen Export Promotion Council , Indian Export Import Chamber

LIST OF ATTEMPTED QUESTIONS AND ANSWERS 

Select The Blank

Question In direct export channel, the product is ________.

Correct Answer Technical product

Your Answer Consumer product

True/False

Question Fairs are more useful for consumer products as it requires

technical demonstration.

Correct Answer False

Your Answer False

Select The Blank

Question Any technical matter of interest, statistical information

etc should be part of the back end of the proposal is termed as ________.

Correct Answer Appendices

Your Answer Appendices

Multiple Choice Single Answer

Question What does product-mix decision include?

Correct Answer Packaging

Your Answer Packaging

Multiple Choice Single Answer

Question What are the domestic market constraints?

Correct Answer Scale economies

Your Answer Growth prospect

Select The Blank

Question ________ is a kind of non-equity joint venture

Correct Answer Coproduction arrangement

Your Answer Coproduction arrangement

Multiple Choice Multiple Answer

Question What are the points which support to use marginal cost for

export pricing?

Correct Answer Low prices may serve to widen & create markets ,

Manufacturer's product may be not well known in foreign market 

Your Answer Low prices may serve to widen & create markets ,

Manufacturer's product may be not well known in foreign market 

Multiple Choice Single Answer

Question What are the factors that decide controlled offshore

manufacturing?

Correct Answer Investment, capital, management, technology &

products and/or parts, profits and/or fees

Your Answer Investment, capital, management, technology & products

and/or parts, profits and/or fees

True/False

Question Exporting is the only avenue of entry into foreign market

Correct Answer False

Your Answer False

True/False

Question Under an international management contracts, a company

undertakes the day to day management of an independent enterprise in a

foreign target country

Correct Answer True

Your Answer False

Select The Blank

Question Payment of commission to overseas agents is allowed either

by remitting the amount or by ________

Correct Answer Deducting it from the invoice value

Your Answer Deducting it from the price of the product

Multiple Choice Single Answer

Question What does political environment include?

Correct Answer Legal dimension

Your Answer Legal dimension

Multiple Choice Multiple Answer

Question What are the principle ways of quoting export prices?

Correct Answer Free on board , Cost insurance & freight 

Your Answer Charged FAS , Free on board , Cost insurance & freight 

Select The Blank

Question ________ send either buying delegations or have their buying

offices in the exporting country.

Correct Answer Large retail stores

Your Answer Large retail stores

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". What were the options Mr.Patnaik had to operate in the US market?

Correct Answer Opening a branch office , A subsidiary company 

Your Answer Opening a branch office , A subsidiary company 

True/False

Question As regards imports into India, Germany is among the top ten

suppliers accounting for over 60% of total imports.

Correct Answer True

Your Answer True

Select The Blank

Question Product reach the buyer through________

Correct Answer Distribution

Your Answer Distribution

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'.

What is the problem in adapting AB Enterprises product in the market?

Correct Answer Novelty is lost due to ethnic character in AB

Enterprises

Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple Answer

Question What are the risks involved in international marketing?

Correct Answer Larger volume of transaction , Less knowledge about

parties reputation , Longer time in transit 

Your Answer Larger volume of transaction , Less knowledge about parties

reputation , Longer time in transit 

True/False

Question In international marketing, cultural dimensions include

customs, traditions

Correct Answer True

Your Answer True

True/False

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'

performance relating to the vast & expanding US market.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question The scope of international marketing has been enlarged to

cover activities like :-

Correct Answer Joint venture

Your Answer Competing mnc

Multiple Choice Multiple Answer

Question What are the elements of evaluation of sources?

Correct Answer Emphasis , Accessibility 

Your Answer Company records , Accessibility , Chamber of commerce 

Multiple Choice Single Answer

Question What is the responsibility of the Directorate General of

Foreign Trade?

Correct Answer Execution of the import policies of Government of

India

Your Answer Execution of the export policies of Government of India

Multiple Choice Single Answer

Question What is product planning for exports?

Correct Answer Selecting product for market

Your Answer Selecting product for market

True/False
Question A research proposal describes a plan for conducting &

controlling research project.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question Which of the following is not included in foreign

environment?

Correct Answer Local dimension

Your Answer Local dimension

Multiple Choice Multiple Answer

Question Which of the following are popular modes of entry in foreign

market?

Correct Answer Coproduction agreements , Joint venture 

Your Answer Acquisition , International licensing , Joint venture 

Multiple Choice Multiple Answer

Question The scope of international marketing has been enlarged to

cover activities like :-

Correct Answer Joint venture , Licensing , Franchising 

Your Answer Joint venture , Licensing , Franchising 

Multiple Choice Multiple Answer

Question What are the important infrastructure factors in evaluating

production site?

Correct Answer Industrial site , Transportation & communication 

Your Answer Labour cost , Government regulations , Transportation &

communication 

True/False

Question In international market, the existing of different legal

systems makes the task of businessmen more difficult.

Correct Answer True

Your Answer True

Select The Blank

Question ________ sector registered a hundred percent growth from USD

0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.

Correct Answer Ores & Minerals

Your Answer Ores & Minerals

Multiple Choice Multiple Answer

Question What are the advantages of having agents?

Correct Answer He can provide after sales service , Knowledgeable

about the market 

Your Answer Knowledgeable about the market , He takes the title to the

product , He can provide after sales service 

Multiple Choice Multiple Answer

Question What are the criteria for selection of channels?

Correct Answer Cost involved on the part of the firm for a

particular channel , the behavior of the competitors , Possibilities of

getting appropriate feedback about customers 

Your Answer Cost involved on the part of the firm for a particular

channel , Possibilities of getting appropriate feedback about customers ,

Level of market potential 

Multiple Choice Single Answer

Question During the period 1998-99 to 2002-03, which products marked

the single largest growth in agri & allied category?

Correct Answer Marine

Your Answer Marine

Select The Blank

Question In________, emphasis is put on local laws, custom and

culture and great care is taken to understand the local way of doing

business

Correct Answer Polycentric orientation

Your Answer Polycentric orientation

Multiple Choice Single Answer

Question Which of the following is not investment entry?

Correct Answer Joint venture:11-89

Your Answer Joint venture:11-89

Match The Following

Question Correct Answer Your Answer

Indirect exporting Home-based merchant Channel network

Business dimensions Channel network Home-based merchant

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

Multiple Choice Single Answer

Question What is marketing research?

Correct Answer Systemic gathering, processing, analyzing &

interpretation of the marketing data

Your Answer Systemic gathering, processing, analyzing & interpretation

of the marketing data

Match The Following

Question Correct Answer Your Answer

Literature Brochure Brochure

Questionnaire Tool of field research Tool of field research

Programme schedule Allows planned research Allows planned research

Samples Price tags Price tags

Multiple Choice Multiple Answer

Question How should the product for indirect exporting be?

Correct Answer Non-technical product , Consumer products 

Your Answer Non-technical product , Industrial product , Consumer

products 

Multiple Choice Multiple Answer

Question What are the special schemes of ECGC?

Correct Answer Packing credit guarantee , Post-shipment credit

guarantee 

Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/False

Question The area of change relates to product adaption requires

upgradation of technology and huge investment in brands.

Correct Answer True

Your Answer False

Multiple Choice Single Answer

Question Who is merchant exporter of the following?

Correct Answer One who is not engaged in manufacturing

Your Answer One who is not engaged in manufacturing

Select The Blank

Question Experience survey, which is also called as ________.

Correct Answer Key informant survey

Your Answer Key informant survey

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Oriental preferred to conduct sales in the US market through ________

Correct Answer An agent

Your Answer An agent

True/False

Question If foreign retailers are used, the products in question are

industrial products rather than consumer products.

Correct Answer False

Your Answer False

at 9:22 PM 0 comments Links to this post  

Labels: International Marketing(Set-III)

Monday, February 2, 2009

International Marketing - 8

LIST OF ATTEMPTED QUESTIONS AND ANSWERS 

Multiple Choice Multiple Answer

Question 

What could be attributed to the removal of trade restrictions in the process of liberalization in agri & allied products?

Correct Answer 

Wheat , Sugar 

Your Answer 

Wheat , Sugar 

Multiple Choice Single Answer

Question 

Which is the push factor that makes firms go internationally?

Correct Answer 

Saturation of the domestic market

Your Answer 

Saturation of the domestic market

Multiple Choice Single Answer

Question 

What is the meaning of "Standing in the Market" in indirect exporting?

Correct Answer 

To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Your Answer 

To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Select The Blank

Question 
________ can affect the competitiveness of researcher's product against products made within the market.

Correct Answer 

Tariffs

Your Answer 

Tariffs

Multiple Choice Single Answer

Question 

Which of the following is not included in foreign environment?

Correct Answer 

Local dimension

Your Answer 

Business dimension

Match The Following

Question

Correct Answer

Your Answer

Company provides engineering & construction services and other additional services

Turnkey construction contracts

Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country

Management contracts

Management contracts

Franchisee carries on a business under franchisor's trade name

International franchising

International franchising

To get production to it's own specification from manufacturer

Contract manufacturer

Contract manufacturer

Multiple Choice Multiple Answer

Question 
Which of the following are indirect channels?

Correct Answer 

EMC , Export broker 

Your Answer 

EMC , Export broker 

Multiple Choice Single Answer

Question 

What is important to take pricing decision?

Correct Answer 

Competition

Your Answer 

Competition

Multiple Choice Single Answer

Question 

Which of the following is direct exporting channel?

Correct Answer 

Foreign retailers

Your Answer 

Foreign retailers

True/False

Question 

Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.

Correct Answer 

False

Your Answer 

False

True/False

Question 

Decision to enter export market should be final and it does not call for a roll-back

Correct Answer 

True

Your Answer 

True
Multiple Choice Single Answer

Question 

What does product-mix decision include?

Correct Answer 

Packaging

Your Answer 

Packaging

Select The Blank

Question 

In________, a change is required to ensure adequate protection from environment

Correct Answer 

Packaging

Your Answer 

Packaging

Select The Blank

Question 

The market approach focuses on pricing from the viewpoint of ________

Correct Answer 

The customer

Your Answer 

The customer

Multiple Choice Single Answer

Question 

What does channel-mix decision include?

Correct Answer 

Intermediaries

Your Answer 

Intermediaries

Multiple Choice Multiple Answer

Question 

What are the advantages of direct exporting?

Correct Answer 

Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition 

Your Answer 

Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition 

True/False

Question 

Exporting is the only avenue of entry into foreign market

Correct Answer 

False

Your Answer 

False

Select The Blank

Question 

India's share in the total world exports in 1950 was around ________.

Correct Answer 

0.02

Your Answer 

0.04

Select The Blank

Question 

________ banks also have good deal of information on commercial agents in various countries.

Correct Answer 

International Merchant

Your Answer 

International Merchant

Multiple Choice Single Answer

Question 

What is the issue in foreign market entry strategy?

Correct Answer 

Target product

Your Answer 

Target product
Multiple Choice Multiple Answer

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign

markets?

Correct Answer 

Lily , Rose 

Your Answer 

Lily , Rose 

Match The Following

Question

Correct Answer

Your Answer

Ethnocentric

Similar strategies

Similar strategies

Joint venture

Technology transfer

Tie-up

Contract manufacturing

Tie-up

Technology transfer

Foreign investment

Economic development

Setting own unit

Select The Blank

Question 

________ is institutional source which provides market information.

Correct Answer 

Chamber of commerce

Your Answer 

Chamber of commerce
Multiple Choice Single Answer

Question 

How will you recover the fixed/overhead costs in marginal cost pricing?

Correct Answer 

Can be recovered from domestic market

Your Answer 

Can be recovered from domestic market

Multiple Choice Multiple Answer

Question 

What are the advantages of personal selling?

Correct Answer 

To provide technical information to the buyers , To know the buyer's reaction instantaneously 

Your Answer 

To provide technical information to the buyers , To know the buyer's reaction instantaneously 

Select The Blank

Question 

The main elements of ________dimensions include per capita GDP

Correct Answer 

Economic

Your Answer 

Economic

True/False

Question 

Catalogues contain a list of all competitors with product details.

Correct Answer 

False

Your Answer 

False

Multiple Choice Multiple Answer

Question 

How should the product for indirect exporting be?

Correct Answer 

Non-technical product , Consumer products 

Your Answer 

Non-technical product , Consumer products 

True/False

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his

agents' performance relating to the vast & expanding US market.

Correct Answer 

True

Your Answer 

True

True/False

Question 

The importers & exporters can obtain information relating to the markets & products from EDA

Correct Answer 

True

Your Answer 

True

Multiple Choice Multiple Answer

Question 

What are the risks involved in international marketing?

Correct Answer 

Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit 

Your Answer 

Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit 

Multiple Choice Single Answer

Question 

What are the aspects of globalization?

Correct Answer 

Products with competitive advantages

Your Answer 

Products with competitive advantages

True/False

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973,

when it became a net exporter.

Correct Answer 

False

Your Answer 

False

Multiple Choice Multiple Answer

Question 

People enter export markets for a variety of reasons like :-

Correct Answer 

Recession in domestic market , Higher profitability , Utilization of export incentives 

Your Answer 

Recession in domestic market , Higher profitability , Utilization of export incentives 

True/False

Question 

As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 

________ is one of the contractual entry modes in foreign countries

Correct Answer 

Assembling arrangement

Your Answer 

Assembling arrangement

Multiple Choice Single Answer

Question 
What is happening in developing countries?

Correct Answer 

Population & income growing

Your Answer 

Population & income growing

Multiple Choice Multiple Answer

Question 

What are the factors affecting indirect channel choice?

Correct Answer 

The dispersed market , Non-technical product 

Your Answer 

The dispersed market , Non-technical product 

True/False

Question 

Joint ventures will prosper only if the partner trust each other and continuously support their common endeavor

Correct Answer 

True

Your Answer 

True

Multiple Choice Multiple Answer

Question 

What are the main objectives of imposing trade barriers?

Correct Answer 

To protect domestic industries from foreign competition , To curb conspicuous consumption 

Your Answer 

To protect domestic industries from foreign competition , To curb conspicuous consumption 

True/False

Question 

A research proposal describes a plan for conducting & controlling research project.

Correct Answer 

True

Your Answer 

True
Multiple Choice Multiple Answer

Question 

What are the necessary things for good questionnaire?

Correct Answer 

Avoiding irrelevant information , Making it easy 

Your Answer 

Avoiding irrelevant information , Making it easy 

Select The Blank

Question 

In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning &

advertising.

Correct Answer 

Cooperative exporter

Your Answer 

Cooperative exporter

Multiple Choice Single Answer

Question 

What does product mean?

Correct Answer 

Bundle of attributes

Your Answer 

Bundle of attributes

Select The Blank

Question 

________ extends finance to exporters of capital & manufactured goods.

Correct Answer 

Export-import bank

Your Answer 

Export-import bank

Multiple Choice Single Answer

Question 
What is not included in social environment?

Correct Answer 

Growth rates

Your Answer 

Growth rates

Multiple Choice Single Answer

Question 

What is the health & safety regulation on food products?

Correct Answer 

Condition under which it is prepared

Your Answer 

Condition under which it is prepared

at 2:45 AM 0 comments Links to this post  

Labels: International Marketing(Set-III)

Tuesday, December 2, 2008

International Marketing - 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Question 

Offshore purchasing requires________.

Correct Answer 

Little experience

Your Answer 

Little investment but more experience

Multiple Choice Multiple Answer

Question 

How does the product reach to the buyer?

Correct Answer 

Distribution , Transportation

Your Answer 

Distribution , Transportation
Match The Following

Question

Correct Answer

Your Answer

Target market

Marketing strategy

Marketing strategy

External factor

Competitive profile

Competitive profile

Ethnocentric orientation

Overseas operation conducted from home country

Overseas operation conducted from home country

Polycentric orientation

Each market is unique

Each market is unique

Select The Blank

Question 

The main elements of ________dimensions include per capita GDP

Correct Answer 

Economic

Your Answer 

Economic

Multiple Choice Multiple Answer

Question 

What are the benefits of participation in trade fair?

Correct Answer 

To get to know about competition , To know about the extent of product adaption

Your Answer 

To get to know about competition , To know about the extent of product adaption

Multiple Choice Multiple Answer

Question 

What are the advantages of personal selling?

Correct Answer 

To provide technical information to the buyers , To know the buyer's reaction instantaneously

Your Answer 

To provide technical information to the buyers , To know the buyer's reaction instantaneously
Select The Blank

Question 

The feasibility of the adoption of marginal cost pricing depend upon________

Correct Answer 

The existence of a large home market

Your Answer 

The existence of a large home market

Multiple Choice Single Answer

Question 

A number of developing countries hold out very good prospects for business in future because of

Correct Answer 

Increase in income

Your Answer 

Increase in income

Multiple Choice Single Answer

Question 

What is the need of marketing research for export-import trade?

Correct Answer 

To reduce the distance between an exporter & his customers in terms of marketing

Your Answer 

To reduce the distance between an exporter & his customers in terms of marketing

Select The Blank

Question 

The ________ can be described from 1950-51 to 1990-91

Correct Answer 

Pre-reforms period

Your Answer 

Pre-reforms period

Multiple Choice Single Answer

Question 

Which of the following factors is related to employment levels?

Correct Answer 

Economic factor

Your Answer 

Economic factor

Multiple Choice Single Answer

Question 

During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?

Correct Answer 

Marine

Your Answer 

Marine

Multiple Choice Multiple Answer

Question 

What are the risks involved in international marketing?

Correct Answer 

Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit

Your Answer 

Less knowledge about parties reputation , Longer time in transit

True/False

Question 

Catalogues contain a list of all competitors with product details.

Correct Answer 

False

Your Answer 

False

Multiple Choice Multiple Answer

Question 

What contributed 50% of the total exports of engineering goods?

Correct Answer 

Machinery & instruments , Metals, primary & semi finished iron, steel

Your Answer 

Machinery & instruments , Metals, primary & semi finished iron, steel

True/False

Question 

The movement of goods across national borders is a major part of an international marketing strategy.

Correct Answer 

False

Your Answer 

False

Multiple Choice Single Answer

Question 
This question is based on the case study "Chow Flowers Co. Ltd." Which department was the largest?

Correct Answer 

Production

Your Answer 

Production

Multiple Choice Multiple Answer

Question 

What are the advantages of having agents?

Correct Answer 

Knowledgeable about the market , He can provide after sales service

Your Answer 

He is paid less commission , Knowledgeable about the market , He can provide after sales service

Multiple Choice Single Answer

Question 

What does promotion encompass?

Correct Answer 

Advertising

Your Answer 

Advertising

Select The Blank

Question 

In export pricing, ________ used for billing

Correct Answer 

Currency of the purchaser's country

Your Answer 

Currency of the purchaser's country

Select The Blank

Question 

________ occurs when an international company invest in a business enterprise in a target country together with a local

partner firm

Correct Answer 

Joint venture

Your Answer 

Coproduction arrangement

Multiple Choice Multiple Answer

Question 
What is the meaning of research objective?

Correct Answer 

The research purpose , A precise statement of what information is needed

Your Answer 

The research purpose , A precise statement of what information is needed

True/False

Question 

In social & cultural factors, the researcher must consider the employment level & distribution of income.

Correct Answer 

False

Your Answer 

False

Multiple Choice Single Answer

Question 

Who is the substitute for export manager?

Correct Answer 

Manufacturer's export agent

Your Answer 

Manufacturer's export agent

Multiple Choice Single Answer

Question 

Which of the following is limitation of indirect method of exporting?

Correct Answer 

The manufacturer gives up control over the marketing of it's products to another firm

Your Answer 

The manufacturer gives up control over the marketing of it's products to another firm

Multiple Choice Single Answer

Question 

What are the similarities between domestic & international marketing?

Correct Answer 

Satisfying consumers need

Your Answer 

Satisfying consumers need

True/False

Question 

In ethnocentric orientation, local and foreign market are same

Correct Answer 

True

Your Answer 

True

Multiple Choice Single Answer

Question 

What marketing technique is used to know international marketing need?

Correct Answer 

Marketing information & research

Your Answer 

Marketing information & research

True/False

Question 

If foreign retailers are used, the products in question are industrial products rather than consumer products.

Correct Answer 

False

Your Answer 

False

True/False

Question 

The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's

products to another firm which doesn't hamper the success in future".

Correct Answer 

False

Your Answer 

False

Multiple Choice Multiple Answer

Question 

Which were the programmes included in reforms?

Correct Answer 

Productivity & international competitiveness of Indian economy , Foreign collaboration , A programme of micro-economic

stabilization

Your Answer 

A programme of micro-economic stabilization , Productivity & international competitiveness of Indian economy

True/False

Question 
In polycentric approach, each country is treated as separate entity

Correct Answer 

True

Your Answer 

True

Multiple Choice Multiple Answer

Question 

What are included in sovereign political entities?

Correct Answer 

Custom duties , Exchange control , Local taxes

Your Answer 

Custom duties , Exchange control , Local taxes

Select The Blank

Question 

This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of

________ .

Correct Answer 

Rs.600 million

Your Answer 

Rs.600 million

Multiple Choice Single Answer

Question 

What is the meaning of international sourcing?

Correct Answer 

Buying from suppliers outside the firm's country of manufacture

Your Answer 

Buying from suppliers outside the firm's country of manufacture

Multiple Choice Single Answer

Question 

Which of the following is not investment entry?

Correct Answer 

Joint venture:11-89

Your Answer 

Joint venture:11-89

Select The Blank

Question 
________ is an attached office of Ministry of Commerce.

Correct Answer 

The Directorate general of foreign trade

Your Answer 

The Directorate general of foreign trade

Multiple Choice Multiple Answer

Question 

Which are the terms included in international marketing?

Correct Answer 

Selling , Advertising , Distribution

Your Answer 

Advertising , Shipping , Distribution

True/False

Question 

Promotion-mix decision consists of product,price,distribution,promotion

Correct Answer 

False

Your Answer 

False

Multiple Choice Multiple Answer

Question 

The scope of international marketing has been enlarged to cover activities like :-

Correct Answer 

Joint venture , Licensing , Franchising

Your Answer 

Joint venture , Licensing , Franchising

Match The Following

Question

Correct Answer

Your Answer

Trade fairs

Knowing new technological trends

Knowing new technological trends

Direct mailing

Target audience

Target audience

Sales literature
Price list

Price list

Personal selling

Industrial market

Industrial market

Multiple Choice Single Answer

Question 

What does channel-mix decision include?

Correct Answer 

Intermediaries

Your Answer 

Intermediaries

Multiple Choice Single Answer

Question 

Product adaption is changing the product through

Correct Answer 

Value addition

Your Answer 

Value addition

True/False

Question 

Under an international management contracts, a company undertakes the day to day management of an independent

enterprise in a foreign target country

Correct Answer 

True

Your Answer 

True

True/False

Question 

Licensing does not involve foreign investment

Correct Answer 

True

Your Answer 

True

Select The Blank

Question 
Experience survey, which is also called as ________.

Correct Answer 

Key informant survey

Your Answer 

Key informant survey

Multiple Choice Multiple Answer

Question 

This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial

flowers?

Correct Answer 

Hong Kong , Taiwan

Your Answer 

Hong Kong , Taiwan

Multiple Choice Single Answer

Question Which international orientation says "plans for overseas

markets are developed in home offices, using policies & procedure identical

to those employed in domestic marketing"?

Correct Answer Ethnocentric

Your Answer Ethnocentric

True/False

Question Under a turnkey project, a company provides only

construction services to bring the project up to the point of operation

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question People enter export markets for a variety of reasons like :-

Correct Answer Recession in domestic market , Higher profitability

, Utilization of export incentives

Your Answer Recession in domestic market , Higher profitability ,

Utilization of export incentives

Select The Blank

Question ________, advertising, sales promotion influence customer

Correct Answer Publicity

Your Answer Publicity

Multiple Choice Single Answer

Question According to AB Enterprises, what should exporter perceive?

Correct Answer Survival & growth in the fast-changing world markets

could be ensured through product adaption & development

Your Answer Survival & growth in the fast-changing world markets could

be ensured through product adaption & development

Multiple Choice Single Answer

Question "To survive in the market is difficult" what is this related

to?

Correct Answer Competition

Your Answer Competition

Multiple Choice Multiple Answer

Question What does "currency used for billing" stand for?

Correct Answer Currency of the purchaser's currency , Leading

international currency

Your Answer The currency of the purchaser , The seller's currency ,

Leading international currency

Multiple Choice Multiple Answer

Question How does the product reach to the buyer?

Correct Answer Distribution , Transportation

Your Answer Advertising , Distribution , Transportation

Multiple Choice Multiple Answer

Question What are the advantages of investment entry modes?

Correct Answer Companies depend critically on the choice of the

acquired firm , The local partner reduces the foreign partner's investment

outlays & risk exposure , They promise a quicker return on investment

Your Answer The local partner reduces the foreign partner's investment

outlays & risk exposure , Cost involved in formulating foreign-marketing

plan is less
Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Oriental was an active member of some councils, which are those?

Correct Answer Apparel Export Promotion Council , Woolen Export

Promotion Council

Your Answer Apparel Export Promotion Council , Woolen Export Promotion

Council

Multiple Choice Single Answer

Question What is a foreign agent?

Correct Answer Independent middleman

Your Answer Independent middleman

True/False

Question This question is based on the case study "Chow Flowers Co.

Ltd.". The largest importer was the United States, absorbing over 40% of all

exports.

Correct Answer True

Your Answer True

Select The Blank

Question Certain people may have negative attitudes towards a certain

country & it's products, called ________ which affects demand.

Correct Answer Social & cultural factor

Your Answer Social & cultural factor

Multiple Choice Multiple Answer

Question Ethnocentric orientation includes following things :-

Correct Answer Same products , Same strategies , Same home and

foreign market

Your Answer Same products , Same strategies , Same home and foreign

market

Match The Following

Question Correct Answer Your Answer

Trade barriers To protect domestic industries To protect domestic

industries

Social environment Customs Customs

Demographic environment Age composition Age composition

Technological environment Causing relocation of production

Causing relocation of production

True/False

Question The movement of goods across national borders is a major

part of an international marketing strategy.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer

Question What are the techniques used to collect information

regarding market need?

Correct Answer Marketing information , Research

Your Answer Marketing information , Research

True/False

Question Adding additional products to the overseas even if the

company does not carry those products domestically - is an alternative for

product development

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question One who does not take title to the goods, but assist in the

transferring of the title is called

Correct Answer Agent

Your Answer Agent

Select The Blank

Question Some companies in developed countries move to foreign

countries because of certain regulations like________.

Correct Answer Environmental laws

Your Answer Environmental laws

Multiple Choice Single Answer

Question How does international marketing research help in assessing

market size, pattern & growth?

Correct Answer What sales potential exporter's product really has

in the market

Your Answer What sales potential exporter's product really has in the

market

Multiple Choice Multiple Answer

Question What is the meaning of research objective?

Correct Answer The research purpose , A precise statement of what

information is needed

Your Answer The research purpose , A precise statement of what

information is needed , A plan for conducting research

Select The Blank

Question ________ often buy direct from producers, their requirements

of raw materials, metals or components.

Correct Answer Industrial buyers

Your Answer Industrial buyers

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Which products did help USA to become the largest importer?

Correct Answer Silk fabrics , Made-ups

Your Answer Silk fabrics , Made-ups

Select The Blank

Question The country experienced ________ in the external sector in

1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer Negative trends

Your Answer Negative trends

Multiple Choice Multiple Answer

Question "Brighter colours are liked in Africa" is an example of

Correct Answer Cultural views , Packaging

Your Answer Quality , Cultural views

Multiple Choice Single Answer

Question When is economies of scale possible?

Correct Answer When manufacturing is in bulk quantity

Your Answer When manufacturing is in bulk quantity

Select The Blank

Question In case of ________ , the manufacturer retains control over

marketing strategy, particular pricing, positioning & advertising.

Correct Answer Cooperative exporter

Your Answer Cooperative exporter

Select The Blank

Question In indirect export channel, the market is ________.

Correct Answer Dispersed

Your Answer Dispersed

Match The Following

Question Correct Answer Your Answer

To pioneer new product in absence of channel partner Piggy backing

Piggy backing

Company desires little control Indirect channels of distribution

Export houses

Promotion, marketing research, credit Export houses Direct channel

Buying in India, selling it abroad Export merchant Indirect channels of

distribution

Select The Blank

Question The problem of our export is that we have focused

on________.

Correct Answer Low value

Your Answer Low value

Select The Blank

Question Many companies modify their products/promotion strategies to

suit ________ of the population of the different countries.

Correct Answer Tastes & preferences

Your Answer Tastes & preferences

True/False

Question In geocentric orientation, companies view different regions

as different markets.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What contributed 50% of the total exports of engineering

goods?

Correct Answer Machinery & instruments , Metals, primary & semi

finished iron, steel

Your Answer Machinery & instruments , Metals, primary & semi finished

iron, steel

True/False

Question Promotion-mix decision consists of

product,price,distribution,promotion

Correct Answer False

Your Answer True

Multiple Choice Single Answer

Question What is the advantage of direct exporting?

Correct Answer Greater control over distribution

Your Answer Greater control over distribution

Select The Blank

Question How much of a product people can buy, and which products

they choose to buy are obviously influenced by ________.

Correct Answer Their purchasing power

Your Answer Their purchasing power

True/False

Question In marginal cost pricing for export, competition in foreign

markets requires quotation of a lower price

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question Who is an independent agent that is located near highly

concentrated production centers?

Correct Answer Resident buyer

Your Answer Resident buyer

Multiple Choice Single Answer

Question This question is based on the case study "Chow Flowers Co.

Ltd." Which department was the largest?

Correct Answer Production

Your Answer Production

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". By 1983, the company's sales were of the order of ________ .

Correct Answer Rs.600 million

Your Answer Rs.600 million

True/False

Question Policies or regulations regarding quality control &

inspection vary considerably between nations.

Correct Answer True

Your Answer True

True/False

Question Catalogues contain a list of all competitors with product

details.

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question What does product mean?

Correct Answer Bundle of attributes

Your Answer Bundle of attributes

Multiple Choice Multiple Answer

Question What are the contents of a research proposal?

Correct Answer Purpose & scope , Research approach

Your Answer Purpose & scope , Research approach

True/False

Question High performers in terms of exports include electric fans,

B&W TV & precision tubes in 1998 - 2003.

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question What is the principal functional division of ministry of

commerce & industry?

Correct Answer Export Industries Division

Your Answer Export Industries Division

at 3:22 AM 0 comments Links to this post  

Labels: International Marketing(Set-IV)

International Marketing - 10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS 

Select The Blank

Question The most evident advantage of ________ is a faster start in

the target country

Correct Answer Acquisition entry

Your Answer Acquisition entry

Multiple Choice Single Answer

Question What is the factor that helps to estimate market potential?

Correct Answer Market size & growth

Your Answer Market size & growth

Multiple Choice Multiple Answer

Question What is the nature of direct export market?

Correct Answer Concentrated , Large potential sale 

Your Answer Concentrated , Large potential sale , Consumer market 

True/False

Question Decision to enter export market should be final and it does

not call for a roll-back

Correct Answer True

Your Answer True

True/False

Question Companies with smaller needs, an independent supplier will

be less active.

Correct Answer False

Your Answer True

Multiple Choice Single Answer

Question This question is based on the case study, 'AB Enterprises'.

What was one of the arguments that favored a product development programme?

Correct Answer New & improved products arouse interest of the

importers

Your Answer New & improved products arouse interest of the importers

Multiple Choice Single Answer

Question What is the health & safety regulation on food products?

Correct Answer Condition under which it is prepared

Your Answer Materials of packaging

Multiple Choice Single Answer

Question Which of the followings helps in finding level of education,

ethnic background?

Correct Answer Market segmentation

Your Answer Market segmentation

Select The Blank

Question This question is based on the case study "Chow Flowers Co.

Ltd.". The largest importer was ________.

Correct Answer United States

Your Answer United States

Multiple Choice Multiple Answer

Question Which of the following are domestic channels?

Correct Answer Export houses , Export merchant 

Your Answer EMC , Export broker , Export merchant 

Multiple Choice Single Answer

Question Which of the following is considered for the comparison of

international & domestic distribution channel?

Correct Answer Environment

Your Answer Environment

Select The Blank

Question In________, a product is in the process of development &

sales pick up gradually in PLC

Correct Answer Introduction

Your Answer Introduction

Multiple Choice Multiple Answer

Question What are the criteria for evaluation of products for

offshore sourcing?

Correct Answer Main cost tradeoffs , Labour intensive products 

Your Answer Main cost tradeoffs , General products , Labour intensive

products 

Select The Blank

Question Liberalization era, started in ________, brought a swift

change in the economic & trade policy from inward-oriented approach to

market-oriented approach.

Correct Answer 1991

Your Answer 1991

Select The Blank

Question Products with steady sales or at least predictable sales are

more suitable for ________ than products that face abrupt shift in demand.

Correct Answer Manufacturing

Your Answer Exporting

Multiple Choice Multiple Answer

Question Which of the following are indirect channels?

Correct Answer EMC , Export broker 

Your Answer EMC , Foreign distributors , Foreign retailers 

Match The Following

Question Correct Answer Your Answer

Standardized products Suitable for manufacturing Suitable for

manufacturing
Offshore sourcing method Company capability & resources

Joint-venture partner

Main cost tradeoffs Cost of offshore sourcing Cost of offshore

sourcing

Labour intensive products Significant labour input Significant

labour input

Multiple Choice Multiple Answer

Question What are included in sovereign political entities?

Correct Answer Custom duties , Exchange control , Local taxes 

Your Answer Custom duties , Exchange control , Local taxes 

Select The Blank

Question When a company can tolerate a somewhat looser relationship

with its sources or when requirements are so predictable that control is

less important, ________ is often preferable.

Correct Answer Purchasing or subcontracting

Your Answer Purchasing or subcontracting

True/False

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Oriental Silk had adopted systematic & modern office practices and

was positively inclined towards professional & management styles.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer

Question What are the advantages of direct exporting?

Correct Answer Greater control over foreign marketing plan ,

Quicker information feedbacks on markets, competition 

Your Answer Greater control over foreign marketing plan , Incurres less

expenses than indirect exporting , Quicker information feedbacks on markets,

competition 
Multiple Choice Multiple Answer

Question What are the factors affecting indirect channel choice?

Correct Answer The dispersed market , Non-technical product 

Your Answer The dispersed market , Industrial goods 

True/False

Question This question is based on the case study "Chow Flowers Co.

Ltd.". Japan was a net importer of artificial flowers until 1973, when it

became a net exporter.

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question Why should a market researcher check a country's import

tariffs when he is investigating it as an export market?

Correct Answer It can affect the competitiveness of product against

products made within the market

Your Answer It affects the competitiveness of his product against those

of importers from third countries

True/False

Question Strategies suggested in the Medium Term Export Plan include

product-market penetration strategy for existing products, product-market,

diversification for new products & new markets.

Correct Answer True

Your Answer True

Select The Blank

Question ________dimensions include customs and practices

Correct Answer Business

Your Answer Cultural

Select The Blank

Question ________ marketing strategy involves the creation of a

single strategy for a product for the entire global market

Correct Answer Global

Your Answer Global

Multiple Choice Multiple Answer

Question What is the meaning of unit value of the product?

Correct Answer High priced product , High sensitive product 

Your Answer Bulk transportation , High priced product , High sensitive

product 

Multiple Choice Multiple Answer

Question What are the necessary things for good questionnaire?

Correct Answer Avoiding irrelevant information , Making it easy 

Your Answer Drafting a survey questionnaire , Avoiding irrelevant

information , Making it easy 

Select The Blank

Question ________ is one of the contractual entry modes in foreign

countries

Correct Answer Assembling arrangement

Your Answer Assembling arrangement

Match The Following

Question Correct Answer Your Answer

HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in

2001-02

UAE $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in

2000-01

UK $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in

1999-2000

Multiple Choice Single Answer

Question What is export in Indian context?

Correct Answer Surplus turned exports-generated by an excess of

production over local demand & does not result into domestic inflation

Your Answer Surplus turned exports-generated by an excess of production

over local demand & does not result into domestic inflation

True/False

Question This question is based on the case study "Oriental Silk Pvt.

Ltd.". Oriental preferred to conduct sales in the US market through agents.

Correct Answer False

Your Answer True

Multiple Choice Single Answer

Question Which of the following regulations does concern the raw

material from which a product is made, the conditions under which it is

processed?

Correct Answer Health & safety regulations

Your Answer Health & safety regulations

Multiple Choice Single Answer

Question In product planning for exports, depth signifies

Correct Answer Variation of particular item

Your Answer Variation of particular item

Multiple Choice Multiple Answer

Question What are the necessary things of reliability & capability in

selection of right supplier?

Correct Answer Quality of product , Price of the product 

Your Answer Quality of product , Price of the product , Type of product

True/False

Question In marginal cost pricing, fixed costs are recovered from the

international market

Correct Answer False

Your Answer False

Multiple Choice Single Answer

Question What are the factors of joint-venture offshore

manufacturing?

Correct Answer Investment, capital, management, technology,

materials, payment and/or parts, profit, fees

Your Answer Investment, capital, management, technology, materials,

payment and/or parts, profit, fees

Select The Blank

Question While negotiating an agency agreement, the Indian firm

should be careful on________.

Correct Answer Contracted territory

Your Answer Contracted territory

True/False

Question Licensing does not involve foreign investment

Correct Answer True

Your Answer False

Multiple Choice Multiple Answer

Question Which of the following are among the top ten suppliers

together accounting for over 60% of total imports?

Correct Answer China , Germany 

Your Answer China , Germany 

Multiple Choice Multiple Answer

Question What are the main objectives of imposing trade barriers?

Correct Answer To protect domestic industries from foreign

competition , To curb conspicuous consumption 

Your Answer To protect domestic industries from foreign competition , To

curb conspicuous consumption , To increase the foreign exchange resources of

the country 

True/False

Question Bargaining styles differ greatly across nations.

Correct Answer False

Your Answer True

Select The Blank

Question In ________ , the researcher should study the size & trends

of production within the market & export from that market.

Correct Answer Consumption

Your Answer Consumption

Multiple Choice Single Answer

Question Which of the following indirect channel has greater freedom

& authority?

Correct Answer Export management companies

Your Answer Resident buyer

True/False

Question "Selling, advertising and distribution" are included in

export marketing.

Correct Answer False

Your Answer True

Multiple Choice Single Answer

Question This question is based on the case study "Chow Flowers Co.

Ltd." What was the production capacity of Chow Flowers?

Correct Answer 105,000 bunches of hand-wrapped per month

Your Answer 105,000 bunches of hand-wrapped per month