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On the magazine advert there is quite a few brands that have been
evidenced. This little screen shot shows the branding between HMV,
SilverTone and iTunes. This would attract people to buying as big brands are
promoting this DVD.
Having a little quote like this from a well known media company is very
important, in this screenshot you can see that The Times have made a
quote on the DVD. Once again this also may make more people want to
buy this product as it has been quoted by a well known company.