The Power of Knowledge

EVENT MANAGEMENT
RESOURCE

Definition

Events as occurrences designed to

communicate particular message to
target audience.
Philip Kotler
EVENT MANAGEMENT
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Market for EM
Market Size - 150 Cr.
Growth Rate - 50%
GR is expected more than 50%
EVENT MANAGEMENT
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Event Category
Cricket
Olympic
Music
Film/Television
Fests
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Event Category
Hot Air Ballooning
Expedition
Motor Sports
Go-karts
Classic Polo
EVENT MANAGEMENT
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Event Category
Polo
Golf
Hero Cup
Hockey
Tennis
EVENT MANAGEMENT
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Event Category
Horse Racing
Football
Squash
World Cup Chess, Cricket, Football
Exhibition
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Event Category
Kite Festivals
Navratri Festivals
Fairs/Festivals
Special Launches
Special Derby
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Event Category
Celebrity
Birthday
Marriage
University/College Annual Day
National Day
EVENT MANAGEMENT
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Event Category
Rural Festival & Celebration
Major Festival (list of Holidays)
Trade Fair of India
Sonepur Fair
Pushkar Fair
EVENT MANAGEMENT
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Requirement Analysis
Clients
Event/Services
Location
Promotion/Presence/PR
Finance/Marketing
EVENT MANAGEMENT
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Requirement Analysis
Production
Political Environment
Technology
Competitors Information
Event Evaluation
EVENT MANAGEMENT
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Requirement Analysis
Target Audience
Media
PERT/CPM
List of Problems
SWOT
EVENT MANAGEMENT
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Product
Tyres
Cigarettes
Shoes
Soft Drinks
Liquor
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Product
Automobiles
Motor Bikes
Banks
Pharmaceuticals