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    Pizza Hut entered the Indian market in 1996. Since then, they have focused on targeting young Indian adults and offering affordable yet high quality food. They have also customized their menu for Indian tastes. Some of their strategies that have contributed to success include customer initiatives, marketing promotions focused on fun, and expanding beyond major cities into smaller towns. Nirma is an Indian FMCG brand founded in 1969 that produces detergents, soaps, and other household products. It pioneered the concept of affordable, value-for-money products in India. Key factors in Nirma's success have been developing human resources, economies of scale, market penetration, and quality products at affordable prices.

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    Pizza Hut entered the Indian market in 1996. Since then, they have focused on targeting young Indian adults and offering affordable yet high quality food. They have also customized their menu for Indian tastes. Some of their strategies that have contributed to success include customer initiatives, marketing promotions focused on fun, and expanding beyond major cities into smaller towns. Nirma is an Indian FMCG brand founded in 1969 that produces detergents, soaps, and other household products. It pioneered the concept of affordable, value-for-money products in India. Key factors in Nirma's success have been developing human resources, economies of scale, market penetration, and quality products at affordable prices.

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    19 views10 pages

    Pizza Hut Nirma

    Uploaded by

    prave_en
    Pizza Hut entered the Indian market in 1996. Since then, they have focused on targeting young Indian adults and offering affordable yet high quality food. They have also customized their menu for Indian tastes. Some of their strategies that have contributed to success include customer initiatives, marketing promotions focused on fun, and expanding beyond major cities into smaller towns. Nirma is an Indian FMCG brand founded in 1969 that produces detergents, soaps, and other household products. It pioneered the concept of affordable, value-for-money products in India. Key factors in Nirma's success have been developing human resources, economies of scale, market penetration, and quality products at affordable prices.

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    of 10

    CASE STUDY

    A BEGINNING…..
    • Pizza Hut was founded by
    Dan and Frank Carney 1958 in
    Addison, Texas, USA.

    •By 1970 Pizza Hut had 314


    outlets in the U.S.

    •Worlds largest Pizza restaurant


    chain

    •Subsidiary of Yum! Brands Inc.


    INDIAN INNINGS
    •Pizza Hut entered India in 1996.

    •Their philosophy is

    ‘ TAKE CARE OF YOUR


    CUSTOMERS AND CUSTOMERS
    WILL TAKE CARE OF YOU. ‘

    •They found that Indian customers are


    value-conscious, and not price-conscious.
    FACTORS FOR SUCCESS
    • Targeted young adults

    • Offering best quality and affordable food

    • Indianisation of the Menu.

    • Moving beyond metros.

    • ‘Customer maniac’ attitude


    MARKETING STRATEGY

    •Customer Initiatives

    •Food N Fun

    •“Pull the Fun Out Of Your Pizza”


    NIRMA- True Indian Brand
    "Nirma is not merely a brand or a product, it is a dynamic
    phenomenon, a revolution, a philosophy”

    • Type : Public
    • Founded : 1969
    • Headquarters : Ahmedabad
    • Key people : Karsanbhai Patel
    • Industry : FMCG
    • Products : Nirma detergent,
    Nima Soaps
    • Employees : 14000 employees
    PRODUCTS
    Consumer Products:
    Soaps (Nima Rose, Nirma Beauty Soap)
    Detergent (Nirma Detergent Cake,
    Nirma Detergent Cake
    Salt (Nirma Shudh)
    Scouring Products (Nirma Dish
    washing Bar)

    Industrial Products:
    Sulphuric Acid
    Glycerin
     Soda Ash
     Sodium Silicate
    Reasons for Success
     Innovative “value for money” products
     Developing human resources
     Umbrella Branding-product
     Economies of scale
     Market creation
     Quality at an affordable price
     Reached the rural masses
     Exclusive & speedy distributors
     Penetration scheme
     Backward Integration
    FUTURE STRATEGIES
    Diversifying into more premium brands.

    Introduce new line of products eg. Refined


    cooking oil, perfumes etc.

    Penetrate the global market.

    Specialty chemicals: niche market.


    THANK YOU

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