Marketing Management

Introduction of Organization
 Chairman’s Message
• "Our core philosophy of honesty,
transparency in customer dealings,
product innovation, excellence in customer
service and our commitment
to being a responsible corporate citizen
pervades this website”
 Mission/Vision statement
• Mission:
To develop & deliver the most innovative products, manage customer
experience, deliver quality services that contributes to brand strength,
establishes a competitive advantage and enhances profitability, thus
providing value to the stakeholders of the bank.

• Vision:
To be the premier organization operating locally & internationality that
provides the complete range of financial services to all segments under one
roof.
Historical background worldwide
• In Bangladesh on 16th May, 2005.
• Currently there are five branches of the
bank outside Pakistan, they are in Dhaka
and the others being in Chittagong and
Sylhet, Bahrain & Afghanistan .
 Launching in Pakistan
• Bank Alfalah Limited was launched on
June 21, 1992 .
• The bank commenced its operations on
November 1, 1997.
• Partnership with the Abu Dhabi Group in
1997.