7s of jet airways

Strategy of jet airways

Market Segmentation 1.Economic Class 2. Business Class3.Premium class
Target customers
1.Business Class 2.Economic class
Promotional Activities
For promotions we use tactics
like
i) Offering free tickets,ii) Confessional fares for students
iii)Jet lite surprises
iv) Corporate deal offers
strategy of manage capacity & demand
check fares ,code sharing ,automated rostering system,planning & scheduling system

shared values
best quality,teamwork,integrity,safety of employees & customer.

Staff
Mr.Naresh Swarnk, Founder &Chairman
Mr. Nikos Kardassis | Chief Executive Officer
Mr. Saroj K. Datta | Executive Director
Mr. Gerry Oh | Regional Vice President
Mr. Raja Segran | Sr. Vice President
It has 10017 employess by 2007 in October 2008 Jet Airways laid off 1,900 of its employees, resulting in the
largest lay-off in the history of Indian aviation. However the employees were later asked to return to work.
• Style of management
Focus on customer
The Participative Leadership Style
It's hard to order and demand someone to be creative, perform as a team, solve complex
problems, improve quality, and provide outstanding customer service. The participative style
presents a happy medium between over controlling and not being engaged and tends to be seen
in organizations that must innovate to prosper.

• skills
  Jet airways l rotate their highest potential talent through places like India and China and
Brazil as part of their development. It also "exports" more talent from India to other parts of the
world as part of the same global talent development process. Finally, It also give a greater
emphasis to growing local talent from within versus hiring a greater proportion of senior/middle
management from outside. The mix of expats versus local executives may or may not change,
but the underlying intent and strategy will certainly shift from a short-term fix to skill shortages to
a more proactive global talent development agenda .
• System
Jet airways done the with IBM of Rs. 285 crore ($62 Million) deal is a first of its kind in Indian
aviation. As part of the agreement, IBM will be managing the IT infrastructure which includes
services like:
Airport operations,Frequent flier programs,Application support services,Employee transition,Data
centre operations,Central help desk support,Server and storage operations,Internet
security,services Network management,SAP and other operating system
• Structure
Capital structure of Jet airways is as follows :
Type of industry : Transportation
Type of Company : Public limited