Abraham Maslow’s Need Theory. The theory focuses on innate drives prevail in human beings under different circumstances and stages.. The theory suggest that human beings have nine innate needs or motives..Physiological Needs. * These are basic biological needs which are necessary for our survival like needs for sunlight, food , water , rest and oxygen etc..... Marketers made strategies according to the needs of their target market,e.g ads for stop smoking products targeting people worried about their health and gas central heating ads creating perception as a survival tool.Safety Needs. * This is a Second Category which aims at human schema strives for security comfort , tranquility, freedom from threat, for shelter and an organized world. Marketers float those ads to the segment which fulfill this kind of category , e.g Volvo creating perception of a safe car.. Pension and insurance services.