Professional Documents
Culture Documents
DLF
DLF
May, 2008
1
SAFE HARBOUR
This presentation contains certain forward looking statements concerning DLF’s future
business prospects and business profitability, which are subject to a number of risks and
uncertainties and the actual results could materially differ from those in such forward looking
statements. The risks and uncertainties relating to these statements include, but not limited to,
risks and uncertainties, regarding fluctuations in earnings, our ability to manage growth,
competition , economic growth in India, ability to attract and retain highly skilled
professionals, time and cost over runs on contracts, government policies and actions with
respect to investments, fiscal deficits, regulation etc., interest and other fiscal cost generally
prevailing in the economy. The company does not undertake to make any announcement in
case any of these forward looking statements become materially incorrect in future or update
any forward looking statements made from time to time on behalf of the company.
2
HISTORY
Launched
Ventured premium Significant
Development Ventured into into progress in
residential
of 21 urban Group Housing organised pursuing and
complexes
colonies Projects retail ramping up
with luxurious
complexes milieu of the new businesses – Hotels
Golf Links and Large Townships
1946 1950-64 1985 1996 1999 2002 2003 2004 2005 2006 2007
3
VALUE PROPOSITION
• High quality ‘zoned’ land resource with development potential for more than ten years
• Strong execution strengths based on deep long-term relationships with companies like
Shapoorji, etc. and partnerships such as LOR, WSP, etc.
• Raised resources from capital markets, primarily for investments in long-term businesses such
as Hotels and large townships / SEZs
• Build-up of embedded value in many businesses, like LOR, DLF Utilities, etc.
4
BUSINESSES
DLF
CORE EXECUTION
BUSINESS
NEW BUSINESS INVESTMENTS
ENABLERS
LOR JV PRUDENTIAL
JV
WSP JV FUNDS
HILTON JV NAKHEEL JV
DLF is an aggregation of many businesses, legally structured separately and run by independent
managements with clearly defined business plans
5
CORPORATE STRATEGY
• Business organised on vertical basis: Homes, Office, Retail, Hotels, etc., each independent of the other
• Same structure is followed not only at the corporate level, but flows down to the regional/local level
• DLF, at the corporate level, plays the role of an aggregator of businesses where stiff, competing interests
of different SBUs and businesses get aligned, resulting in sum of parts being worth more than parts
• Going forward, DLF plans to monetize subsidiaries/assets to unlock the embedded value
• With core businesses reaching stable operating performance, focus is to aggressively ramp up new
businesses like hotels, infrastructure, SEZs, etc.
• Key focus on execution of projects – with current levels reaching a run rate of 62 msf across businesses
(excluding Hotels)
• DLF will look into making small ‘pure’ investments in non-real estate businesses, with target ROI of
more than 20%
• The compensation structure within the mid / senior level empolyees allows for participation in the
success of various projects/businesses
- Base salary – 30% with a 70% variable component linked to the KRAs, overall through stock options
6
ORGANIZATION STRUCTURE
DLF
HOMES BU
(Corporate Level)
Managing Director / CEO
Head - Land Head - Legal Chief Financial Officer Head - Marketing Head – Business Dev
NORTH
Regional CE
Regional Head - Land
The above “indicative” structure illustrates how the organization has a “bottom’s up” approach with
requisite checks and balances at each level 7
LAND RESOURCE
• Pan-India presence across 32 cities catering to all market segments
• All land resource within the Masterplans of cities and towns
• 90% of resource available as large, contiguous plots of land
• 80% of developable area in super-metros and metros
• Sufficient land resource to meet long-term goals
Land Resource as on 31-March-2008
Mn Sqft
Total Super Metros Metros Tier-I Tier-II
Segment
Office 164 64 70 26 5
Retail 92 33 36 14 9
Super Luxury 4 4 0 0 0
Luxury 41 33 6 1 0
Mid income /Villas /Plots 432 113 231 73 16
Hotel/ Convention Center/ Service Appts 18 4 2 10 2
Grand Total 751 251 345 123 32
% 33% 46% 16% 4%
Concentration of high value of land resource in cities with strong economic growth
8
GEOGRAPHIC SPREAD
Chandigarh
Jallandhar
Shimla
Ludhiana Kasoli
Amritsar
Sonepat Panipat
Delhi
Noida Sikkim
Gurgaon
Lucknow
Agra
Jaipur
Ahemdabad
Jamnagar
Indore Kolkata
Vadodra
Bhubaneshwar
Mumbai
Pune
Nagpur
Goa Hyderabad
Bangalore
Mysore Chennai
Cochin Coimbatore
DLF teams at work on different projects across the country – a pan-India play!! 9
HOMES
Highlights
10
HOMES
Strategy
HOMES
• Started the concept of super- • Achieved a stable business model • The ever-increasing Indian
luxury houses with large plotted with the development of Aralias middle-class, currently pegged at
developments and urban colonies and Magnolias (Golf Links) in 300 mn contributes to robust
• Consolidating leadership position Gurgaon demand
in super-metros and metros across • An effort to provide luxury living • Current shortfall estimated to be
the country to a homogenous community around 20 mn houses
• Approximately 4 msf potential looking for exquisite lifestyle • DLF envisages to provide
development in Mumbai and • High-end projects like Belaire, affordable housing across the
Delhi, yielding super-normal Magnolias already pre-sold country
profits • Approximately 40 msf of potential • Pan-India launches started in
• Sales “By Invite” development across India FY08, seen stupendous response
• Target price points in excess of Rs • Steady demand, prices increased • Momentum to continue in the
35,000 per sq ft by more than 10% in last quarter coming time demonstrating high
with further price increases demand
expected 11
Current Build-out
Mid-Income
12
Price points achieved in recent launches
Mid-Income
13
Homes: Forthcoming Launches
Chandigarh
Indore
Goa
Bangalore
Chennai
Kakanad
14
10 Year Annual Target vs Delivery
10-yr Annual
Delivery Taget Delivery Planned
FY 09 FY 10 FY 11
msf
Super luxury / Luxury 4 3 3 3
Mid-Housing, Institutions, Villas & Plots 26 6 10 16
Note: The projected delivery is subject to occupancy certificate being received for buildings completed during the year
15
LARGE INTEGRATED TOWNSHIPS
• Bidadi Township: An integrated township spread over 9,168 acres on the outskirts of Bangalore with potential
value creation of approx. Rs 50,000 crore (approx USD 12.5 billion). Work to start by mid 2008.
• Shivaji Marg: Acquisition of Swatantra Bharat Mill, along with pre-owned lands, will have a development
potential of approx. 10 msf with potential value creation in excess of Rs 12,000 crore (approx USD 3 billion)
• New Gurgaon: A 4,000 acres township falling in the new masterplan for Gurgaon, with all segments of residential,
commercial and retail
• Dankuni, Kolkata: 5,000 acres of township on the western outskirts of Kolkata
• South Maharshtra: Acquisition of land started for building a high-end resort city for holiday and luxurious
lifestyle
16
OFFICE
Highlights
• India forms an important part of growth strategy for every major multinational worldwide
• Entry of multinationals has grown by over 300% in last two years alone leading to huge demand for
office space
• Demand for IT/ITES services (expected to grow at 15-20% CAGR over FY2010-16)
• Indian corporates getting increasingly dynamic creating huge demand for quality office space
17
OFFICE
Highlights
• DLF is the founder and pioneer of “Grade A – office leasing market” in India
• Offers a well-balanced mix of commercial office space including IT/ITES facilities, multi-tenant corporate
office buildings and integrated commercial complexes
• 164 msf of developable area
• Existing client base of 70 Fortune 500 clients, out of a total 110 corporate client relationships
• Steady state achieved to deliver 12 msf on an annual basis
• Current run rate of pre-lease is 12 msf per annum
• Customer mix changing from IT/ITES MNCs to Indian Corporates with increasing volumes
• Continue to leverage location advantages and deep customer relationships to enter new geographies
• 39 msf under construction
• Delivery envisaged:
- FY 09 12 msf The projected delivery is subject to occupancy
certificate being received for buildings
- FY 10 12 msf completed during the year
18
OFFICE
Strategy
OFFICE
Sale Lease
•Monetising a portion of the commercial assets • Pioneered lease model for commercial
through a business trust, DLF Office Trust properties, i.e., general and built-to-suit
(DOT), to be listed on the Singapore Stock • Leasing profile continues to be strong and
Exchange, post all regulatory approvals healthy with growing demand
• Increased delivery pace to meet the ever-
increasing demand for quality office spaces
• Experiencing high volumes and high
rentals across states
• Rentals in Gurgaon for large volumes
between Rs 65-70 per sq ft. Spot deals for
smaller offices @ Rs 125 per sq ft
A perfect model of long term rental flows and selling properties to a listed business trust, with a long-term
fee income as earnings 19
OFFICE: SEZs
• 7 IT SEZs notified, of which 3 are already occupied and operational
• 4 SEZs have got final approval are in the process of being notified
Sonepat Delhi
Gurgaon Noida
Gandhinagar Kolkata
Nagpur Bhubneswar
Pune
IT/ITES SEZs Hyderabad
Notified 7
Pending Final Approval 4 Chennai
Applied For 4 Notified
Final Approval/Applied For
20
RETAIL
– MALLS and COMMERCIAL COMPLEXES
Highlights
Highlights
• Given the scarcity of quality organized retail, DLF enjoys the benefits of a portfolio of
premium locations across the country and rush by large retailers
• DLF envisages to introduce a new retail infrastructure to cater to the need for shopping
malls and commercial centres across al segments and all places in India
• DLF has plans for delivering 1 msf of luxury malls, 4 msf of shopping malls and 3 msf of
neighborhood malls annually
• Current developable land resource earmarked for retail stands at 92 msf
• All major retail players, including new entrants pitch aggressively for space in DLF Malls
• 11 msf under construction
• Delivery envisaged
- FY 09: 6 msf The projected delivery is subject to occupancy
certificate being received for buildings
- FY 10: 6 msf
completed during the year
RETAIL
Sale: Lease:
Commercial Complexes Large Malls
and smaller malls
• Build and sell model for commercial • Build and lease model for Malls
complexes and shopping centres • Leasing would ensure strong and sustained
• Introducing commercial spaces with rentals given the increasing demand
small offices, small shops • Rental values increasing substantially due to
better mix
23
Forthcoming Launches:
Retail Malls Commercial Complexes
Amritsar
Delhi
Gurgaon Noida
Lucknow
Mumbai
Hyderabad
Commercial Complexes
Retail Malls
Retail Projects –
handover
completed in Q4 FY08
24
HOTELS
Strategy
DLF
HOTELS HOLDINGS LIMITED
HILTON JV
AMAN ACQUISITION
Business Hotels / Serviced Other luxury Hotels
Part of Luxury Strategy
Apartments
• Business Hotels • Holding company for other hotel • One of the pre-eminent and most
• 51 sites acquired and are in various properties innovative luxury hotel groups in the
stages of design, development and • Building and developing hotels along world
execution with managing the brand and brand • Owns and operating 18 boutique resorts
• Panel of architects, consultants and value worldwide
vendors have been identified and • Entered into an operating contract • Current development portfolio includes
brought on board with Four Seasons for Hotel in DLF properties with 493 keys and 186 villas
• First “Hilton Garden Inn” set to open Golf Links for ownership and management across
in New Delhi by 2008 end • International Convention Centre in Europe, Americas and Asia
New Delhi at advanced stages of • Adds prestige and value to DLF’s already
development established name
• Acquisition helps DLF in acquiring
domain expertise in luxury space
Plans to develop 5,000 luxury hotel rooms and 20,000
business hotel rooms in next 5 years 25
LOCATIONS OF VARIOUS SITES
Bangalore
Mysore Chennai
Cochin
DLF Hotel sites
26
Presence of AMAN Resorts
AMANGANI LE MÉLÉZIN
USA France
AMANKORA
AMAN Delhi Bhutan
AMANJENA AMANBAGH AMANSARA
Morocco AMAN –I-KHAS Combodia
AMANYARA India
Turks & caicos AMANPULO
Philippines
AMANGALLA
AMANWALA AMANPURI
Srilanka Thailand
HOTEL BORA BORA AMANWANA
French Polynesia Indonesia
AMANJIWO
Indonesia AMANDARI
AMANKILA
AMANUSA
Indonesia
27
LARGE SEZs
• Manesar SEZ: Signed agreement with Haryana government, land acquisition in progress
• Ambala SEZ: Signed agreement with Haryana government for Ambala SEZ
28
INFRASTRUCTURE
• According to CRIS INFAC, investment in infrastructure will increase to INR 2,89,200 Crore in 2008
from INR 2,65,500 Crore in fiscal 2005
• Significant portion of infrastructure development is expected to be undertaken through public-private
partnerships
• The current rate of infrastructure investment in India, at 3.5% of GDP, is well below the target rate of
8.0% proposed by the Expert Group on Commercialization of Infrastructure Projects
• DLF intends to benefit from Laing O’Rourke’s construction expertise and participate in the
construction of infrastructure projects including roads, bridges, tunnels, pipelines, harbors, runways
and power projects
• DLF Laing O’Rouke plans to not only deliver DLF developments on a pan-Indian basis but also to
contract for external clients on a selective project-by-project basis
• Leverage infrastructure projects to get access to large land banks e.g., adjoining new road projects
• MOU signed with Fraport AG for development and management of airport projects in India
29
EQUITY INVESTMENTS
Strategy
• Foray into life insurance / asset management is largely an equity investment. In next couple of years, the
group would be generating surplus cash flow, which would be in excess of fresh investment needs.
• Investments:
- A 74:26 JV with Prudential Financial Inc., US for Life insurance services
- A 39:61 JV with Prudential Financial Inc., US for Asset Management services
30
Strong Execution Capability
62
59
44
Punjab
Sonepat
Delhi
Gurgaon
Uttar
M ar, 2007 De c, 2007 M ar, 2008
Pradesh
Gandhinagar Kolkata
BU-wise Area Under Construction
Mumbai Nagpur (msf)
Pune
Offices Homes
Hyderabad 39 12
11
Bangalore
Retail Malls &
Chennai Commercial
Kochi
Complexes
31
EXECUTION
ENABLERS
Laing O’ Rourke
• 50:50 JV with LOR, a leading UK based construction company with expertise in construction of
infrastructure projects including roads, bridges, tunnels, pipelines, harbors, runways and power projects
• Created an opportunity to exploit new sources of revenue
• JV has commenced development of 16 projects covering a total area of 40 msf
• DLF-LOR has submitted tenders for construction of various infrastructure projects including roads, laying
of railway tracks, airport terminals and a port
WSP
• 50:50 JV with WSP for engineering and design consultancy and project management services
• WSP’s experiences include world class projects such as Freedom Tower at Ground Zero, New York; the
Mall of the Emirates, Dubai; and major developments at Heathrow and Stansted Airports in London
• WSP to bring specialist staff and expertise from their global operations to support local professionals
32
FINANCIALS
Turnover EBITDA
14,494
10,016
%
72% 239
Rs crore
Rs crore
GR1 GR
CA CA
4,053 2,906
1,960
874
PAT EPS
47
7,856
%
37% 546
G R3 G R
Rs crore
CA Rs CA
13
1,934
411 1
33
TO CONCLUDE
India’s largest real estate company in terms of revenues, earnings, market capitalisation and developable
area with a 62-year track record of sustained growth, customer satisfaction and innovation
Low risk due to multiple businesses and segments within businesses, across geographies
All earnings enablers in place – high quality / high value “zoned” land resource in super metros &
metros and motivated teams at local level to execute projects
Businesses (Commercial, retail & luxury homes) which contribute more than 80% of our long term value
are at stable operating platform
Demonstrated the legal structure to monetize commercial assets as REIT’s in the offshore markets; listing
in the near future
34