Advertising has been the friendly technique that is

being used by the various companies over the years.

It is one of the methods of communicating the

product, its features and benefits to the ultimate
consumer but taking into account the increasing
competition in the market, it sums of if the advantage
is the only method of introduction a product to the
consumer.

Advertising expenditure:

As the popularity of the advertising as a medium

has increased, the amount of using this medium has
also gone up considerably, even for booking a slot of
20 seconds you have to spend lacs of Rs as for TV
media is concerned. Over the years the amount of
expenditure has increased, the requirement of the
planning has also emerged.

Planning:

Advertisement planning is extremely important to

ensure that the target audience to be targeted is
actually targeted and ads do not result in a misleading.
Ineffective planning has been the cause of making ads
misleading and realistic. When a company is incurring
such a huge expenditure planning is something which
is expected on the part of company.

Analysis of the AD (Gillette Razor)

The ad clearly seems to be entertaining. Even

thought the concept of the concept of ad was actually
very good. The ad states that the razor was so good
that it can make your skin as smooth as that of a child.

But since the execution of the concept was not

done properly the whole family is collectively sitting
before TV, even though ad is entertaining for the adult
it send wrong message to children with pure heart.

The violence that is being shown in the ad can be

one of the factors influencing the behaviour of your
child. These ads can also make the behaviour of a child
aggressive against his father.

From the ad above it is clear that, company in the

greed to prove their product effective at times can go
down any level. The general expectations as a member
of the society are that the ad must be free from any
discrimination (i.e. racial) and also it should not have
any violet stream and the ad clearly sums to be violent.