BAJAJ

 DRITHI SHETTY 41
 DURVI KHIMASIYA 42
 ESLYN FERNANDES 43
 FORAM MASRANI 44
 FORAM PAREKH 45
 Founder Jamnalal Bajaj

 Year of Establishment 1926

 Industry Automotive - Two & Three Wheelers

 Listed on BSE and NSE.

 Distribution network - 50 countries.

SriLanka, Bangladesh, Columbia, Guatemala,
Peru, Egypt, Iran and Indonesia.
 Joint Venture Kawasaki Heavy Industries of
Japan

 Head Office Akurdi, Pune – 411035

 Rahul Bajaj - Chairman

 Madhur Bajaj - Vice Chairman

 Rajiv Bajaj Managing – Director

 Sanjiv Bajaj - Executive Director

 D S Mehta ,Kantikumar R Podar, Shekhar

Bajaj, D J Balaji Rao, J N Godrej, S H Khan, Ms
Suman Kirloskar, Naresh Chandra, Nanoo
Pamnani,Manish Kejriwal, P Murari,Niraj Bajaj
 Company Secretary - J Sridhar
 Auditors - Dalal & Shah

(CharteredAccountants)
 Cost Auditor - A P Raman (Cost Accountant)
 Central Bank of India
 State Bank of India
 Citibank N A
 Standard Chartered Bank
 Bank of America
 ICICI Bank
 HDFC Bank
 Variables of
Bikes Bajaj Others

Commuter Platina Honda CD series

TVS Star
Standard

Discover Hero Honda Splendor,

Commuter Passion and Glamour
Deluxe TVS’ Fiero.

Pulsar Hero Honda’s CBZ,

Hunk and Karizma;
Sports TVS’s Apache
Yamaha’s R15 and
 GDP– 8.5%
 Consumer Confidence
– 55% are Rural
- Crop Production (expected 260 MT vs Actual near 230 )
- MSP (Major Crops Y-O-Y)
– Sugarcane (33% hike)
– Paddy (11%)
– Wheat (8%)
- Rain (Quantity, Time and Spread)
 45% are Urban and Semi Urban
- Salary rises
 Heavy traffic congestion on city roads.
 Greater realization of the need for sectoral reforms
among policy planners.
 Growth of population
 Growth of cities
 Resource limitation in expanding bus fleet and/ or
providing other means of mass
 transport.
 –CNG availability in more cities towns leading to a
huge replacement/Fresh demand.
 Inability of State Governments to provide the
required number of buses
 Lack of political will to privatize public transport
and free up fares
 Increasing number of three wheelers on these
routes bringing down load
 availability from 10-12 to 6-8 people for 80% of
the trips.
 Lack of connectivity from villages to highways
leading to a need for feeder
 vehicles.
 MARKET PRODUCTION,MARKET GROWTH,COS
PRODUCTION, CO GRWTH, MARKET SHARE.
 Rural and community development activities and
empowerment of women
 launch ecologically friendly CNG engines for three
wheelers in Delhi.
 various initiatives related to environment, health,
education and rural development in the
communities around the plant areas.
 Jankidevi Bajaj GramVikas Sanstha, a registered
charitable trust and a society
 member of the Prince of Wales International
Business Leaders Forum and Business and
Community Foundation.
 Concentration on Core Products
 Brand centered Technology
 Strategy of differentiation
 TPM- ‘Prime Mover towards excellence’
 Concentration on Commuter Deluxe & Sports Bikes
 Direct Exports and Local Assembly Operations
abroad
 Rural Dealersips and Probiking Showrooms
 Upgrading Commuters to more Sportier Bikes
 Defense Strategy for PULSAR
 Customer Oriented
 demerger on 17th May 2007
 BAL, the parent company, would be renamed

as Bajaj Holdings and Investment Ltd ("BHIL")

 - Bajaj Auto Ltd ("BAL") and Bajaj Finserv Ltd

("BFL")
 were issued shares of the two new companies

in the ratio 1:1.

Trust builds quality
Quality builds satisfaction.
Satisfaction builds relationship.
Relationship builds trust.

We believe in …..
A tradition of trust.
 Company is committed
to prevention of
pollution, continual
improvement of our
environmental
performance and
compliance with all
applicable environment
legislation and
regulation.
 Industry Estimated to grow at 11% to 15%
 Discover 150 will further grow our Commuter

Segment market share

 Pulsar market share will continue to be 50%
 Discover - Pulsar proportion will continue to

grow in Bajaj Domestic Portfolio