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    Gabriel Simmons
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    Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery.

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    Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    9 views2 pages

    Marketing Question

    Uploaded by

    Gabriel Simmons
    Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    •

    Customer Satisfaction Survey


    •

    Consumer Perception Survey


    •

    Service Quality Study


    • Service Blueprinting

    • Service Process Mapping – Back stage, on-stage


    •

    Improving service quality using service


    blueprinting
    •

    Competition Analysis
    •

    Service standards
    •

    Study on effectiveness of employee’s role in


    service delivery
    •

    Effectiveness of channels (distributors/ DSAs) in


    service delivery
    •

    Effectiveness of channels (on-line/ Internet) in


    service delivery
    •

    Customer Data Analysis


    •

    Study of Institutional markets


    •

    Effectiveness of promotion schemes


    •

    Measurement of Brand awareness and brand


    perception
    •

    Customer Loyalty study

    Study of purchase influencing factors


    •

    Customer Profiling
    •

    Advertising effectiveness study


    • Customer Satisfaction Survey
    • Consumer Perception Survey
    • Service Quality Study
    • Service Blueprinting
    • Service Process Mapping – Back stage, on-stage
    • Improving service quality using service blueprinting
    • Competition Analysis
    • Service standards
    • Study on effectiveness of employee’s role in service delivery
    • Effectiveness of channels (distributors/ DSAs) in service delivery
    • Effectiveness of channels (on-line/ Internet) in service delivery
    • Customer Data Analysis
    • Study of Institutional markets
    • Effectiveness of promotion schemes
    • Measurement of Brand awareness and brand perception
    • Customer Loyalty study
    • Study of purchase influencing factors
    • Customer Profiling

    • Advertising effectiveness study

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