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Delphi method
The objective of the Delphi technique is to produce a relatively narrow spread of opinions
within which the opinions of the majority lie.
Customer surveys
This technique attempts to gather accurate, quantitative data by carrying out customer
research. Customer surveys ask about or try to observe actual behaviour. More future –
orientated information comes from asking about future spending plans and this can be
gained either by surveys or through consumer panels that meet to discuss ideas and assess
product proposal