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As the fast food industry has matured it has change the consumer
preferences and consumers are going for new menu and differentiated
Products.
No cost on switching
• PEST Analysis
• Market saturation
• Opportunities and Threats
• Customers
• Competitors
• Suppliers
INTERNAL
FACTORS
• Restaurant business require expertise in the
operating side of the business like customer
service, quality of product and value equation.
Student Biryani is weak in this aspect culture.
• Management
• Manpower
• Equipment
• Material. (ingredients)
• Budget
mehwish
• Political factors
• Economic environment factors
• Social factors
• Technological factors
Impact
• People like to eat the food which is healthy and quickly served. As
income level increases more and more people are becoming its
customers.
• Impact
• People like to eat the food which is healthy and quickly served. As
income level increases more and more people are becoming its
customers.
• Future objectives:
• Competition would be based on eye-catching outlook.
• Enterpreures would focus more on spreading business
in food chain restaurants.
• Fighting through advertisements.
• Seeking for the globalized business
• Strategy of instrumental conditioning may
implemented by various restaurants in the near future
• Some may move towards the pull strategy(order to
make) also!
Competitors capabilities
and intentions
Current strategy:
• Grabbing the entire families
• Competition on prices
• Increasing the various food variety
• By increasing their outlets
Enterprenureship?
• Student’s biryani comes under the
category of enterprenureship,certainly one
thing comes in my mind how do our
country giants(govt,banks,etc.)do not
takes interest in giving a way to small
enterprises
Some doubts!
• We do macro financing not the micro one
we do not want to move towards more risk
many hurdles like political,economics are
there its somehow risky as well as less
profitable for our bank
• (banker)
Western concept!
• Entrepreneurs, earns millions of dollars,
millions of job opportunities, living a life of
ampleness and luxury, jet setting from one
part of the world to another in a day, are
the most looked up to at the same time
most envied individuals.
Famous entreprenures!
• Bill gates-microsoft
• Pierre omidiar-internet(ebay)
• Ros perot(dbms)
• Steve jobs(apple)
• Jeff bezos(amazon)
• Michale dell(dell)
• Sam walton(wall mart)
Why enterprenureship is being
neglected in our country?
• Who is responsible?
• Is enterprenureship the other solution of
unemployment?
• Banking is good for the 60 years old man
who could deposit a heavy amount and
earns interest or a little kid who now open
account and start banking
• ,why a young person do not take a way
towards enterprenurship my argument is
not only on loan but to support the
enterprenures