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Subject- Rural Marketing

Subject code-70 B

General Instructions:
 The Student should submit this assignment in the handwritten form (not in the
typed format)

 The Student should submit this assignment within the time specified by the exam
dept

 Each Question mentioned in this assignment should be answered within the word
limit specified corresponding to each question.

 The student should only use the Rule sheet papers for answering the questions.

 The student should attach this assignment paper with the answered papers.

 Failure to comply with the above Five instructions would lead to rejection of
assignment.

Specific Instructions:
 There are four Questions in this assignment. The student should answer all the
four questions. Marks allotted 100.

 Each Question carries equal marks (25 marks) unless specified explicitly.

 The answer should not exceed the world limit of 200 words

Q1- Explain - a) Hub and Spoke distribution Network .

b)ITC – e choupal

c) E-medicine

d) Distribution network of HUL in rural


market
Q2- P&G is facing a problem of fakes in rural markets.
Develop a strategy for them to fight fakes.

Q3- Explain the factors which have made rural markets


attractive.

Q4-Compare and contrast rural and urban marketing

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