About Nokia

• Nokia is a Finland based company, incorporated in 1967.

• Nokia started of as a pulp, rubber and cable manufacturing company to a

major manufacturer of mobile devices.

• It’s the leading manufacturer of mobile devices.

• Nokia offers a wide range of mobile devices with the experience in music,
video, imaging, gaming and a lot more.

• It also provides the services for network operators.

• Its is currently the 5th most wanted brand in the World.

 Mission
“IN A WORLD WHERE EVERY ONE CAN BE CONNECTED, VE
TAKE VERY HUMAN APPROACH TO TECHNOLOGY.”

• Everyone has the need to communicate and share. Nokia

helps people to fulfill this need and they help people feel
close to what matters to them. They focus on providing
consumers with very human technology that intuitive, a joy
to use, and beautiful.
• We are living in the era where connectivity is becoming
truly ubiquitous. The communications industry continues
to change and the internet is at the center of this
transformation. Today, the internet is Nokia’s Quest.
MISSION STATEMENT ANALYSIS
 VISION

“OUR VISION IS A WORLD WHERE EVERYONE

CAN BE CONNECTED. OUR VISION IS TO
ENSURE THAT 5 BILLION PEOPLE ARE ALWAYS
CONNECTED AT EVERY GIVEN POINT AND TO
ACHIEVE 100 FOLD MORE NETWOK TRAFFIC.”
 ORGANISATIONAL CULTURE

Based on the factors that influencing NOKIA to

become a successful organization
 ORGANISATIONAL CULTURE
• The Nokia way-emphasizes the speed and
flexibility of decision making
• Flat-networked organization with a certain
amount of bureaucracy
• Equality of opportunities and employee
participation
• The NOKIA values a customer satisfaction,
respect, achievement and renewal.
 CUSTOMER SATISFACTION

• Dedicated sales and marketing, logistics and

source functioning.
• Making things that suits best for the
customers.
• Randomly responding to the change in
customer needs
 RESPECT FOR INDIVIDUAL
• Opportunities for personal growth and
responsibility.
• Teamwork: a feeling of family.
• Freedom for creativity with minimal rules and
regulations.
 ACHIEVEMENT ATTAINING GOALS

• Adopting new strategy in respond to the

change in global market.
• Be in the right place at right time.
• Continuous refocusing on the goals
RENEWAL CONTINUOUS LEARNING

• NOKIA’s newest advertising compaign, “What

if……….”, challenges the future.
• Strong focus on R&D.
 IN NEW MILLENNIUM

• Developing affordable mobiles.

• Constant innovation.
• That’s why NOKIA will never stop finding new
ways of connecting people
 OVERALL CULTURE
• PROVIDE AN OPPORTUNITY TO ITS
EMPLOYEES to grow prsonally.
• Believe in innovation and creation.
• Greater emphasis on informal work culture.
• Empowers people and the employees are
quite independent.
• Open culture the management-attracts,
motivates and retains the high quality people.
 CORPORATE SOCIAL RESPONSIBILITY

ENVIRONMENT
 Recycling
 Packaging
 Transporting
NOKIA HELPING HANDS
o Blood donations
o Fund raising
o Volunteering at hospitals
 CSR contd………………
CORPORATE GIVING
 Disaster relief
 drought in euthopia
 sichuan earthquake in china
DISASTER RECOVERY
 southeast asian tsunami
 Earthquake in pakistan
ORGANISATIONAL STRUCTURE
 ORGANISATIONAL STRUCTURE

NOKIA’s organizational structure is designed to

position them for a world where the mobile
device, the Internet and the computer are
fusing together.
 Mobile Solutions
is responsible for developing and managing our
portfolio of smartphones and mobile
computers. The team is also busy developing a
world-class suite of internet services under
the Ovi brand, with a strong focus on maps
and navigation, music, messaging and media.
 Mobile Phones
is responsible for developing and managing
our portfolio of affordable mobile phones, as
well as a range of services that people can
access with them. Markets manages our
supply chains, sales channels, brand and
marketing activities, and is responsible for
delivering our mobile solutions and mobile
phones to the market
 Nokia Siemens Networks

jointly owned by Nokia and Siemens, provides

wireless and fixed network infrastructure,
communications and networks service
platforms, as well as professional services to
operators and service providers
 NAVTEQ

is a leading provider of comprehensive digital

map data and related location-based content
and services for automotive navigation
systems, mobile navigation devices, Internet-
based mapping applications, and government
and business solutions.
 CORE PRODUCTS / SERVICES

• Core products include only cellphones

(this is one of their strengths)
 INDUSTRY ANALYSIS
• Number of mobile subscribers in Pakistan has
crossed the 175 million mark.
• Mobile phone production in Pakistan was
expected to grow from 40 million units to 100
million units by 2011.
 HANDSET MARKET SHARE

 NOKIA : 39.5%
 SONYERICSSON : 20.1%
 SAMSUNG : 12%
 OTHERS REMAINING……
 SWOT Analysis
Strengths Weaknesses
• Durability • Low voice quality

• Long battery life

• Less stylish
• User friendly
• Heavy sets
• Global Expansion
• Not user friendly
• Brand loyalty

• Affordable prices
 SWOT Analysis
Opportunity Threats
• Perfect customers in • Competitors
Pakistan • Major competitors are
• Increase of mobile usage Motorola, Samsung and
Motorola
• China Mobiles