RESEARCH METHODOLOGY

To conduct the market research first of all it is necessary to create a research design.
A research design is basically a blue print of how a research is to be conducted, it may
include;
1.
Choosing the approach
2.
Determining the types of data needed.
3.
Locating the source of data.
4.
Choosing a method of data.

TYPES OF DATA USED:

Both primary and secondary data is used in the research.
Data Collection Methods
To conduct the market research the data is collected by two sources.
SECONDARY DATA
Secondary data is one which already exists and is collected from the published
sources.
The sources from which secondary data was collected are:
•
Newspapers and Magazines like Economic Times, Insurance Times, and
Insurance Post.
•
Internet
PRIMARY DATA
The primary sources of data refer to the first handinformation Primary data is
collected during the survey with the help of Questionnaires