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IN THE NAME OF ALLAH THE

MOST BENEFICIAL,THE MOST
MERCIFUL.
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Final Project On Marketing

PREPARED BY:
NADEEM AHMAD
FAHAD BIN IKRAM
SOHAIL RAZA
SYED ASIF

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DEDICATION

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 HISTORY of HONDA
The company was incorporated on November
1992 and joint venture agreement was signed on
August 1993.
Honda is headquartered in Minato, Tokyo, Japan.
Their shares trade on the Tokyo Stock Exchange
and the New York Stock Exchange, as well as
exchanges in Osaka, Nagoya, Sapporo, Kyoto,
Fukuoka, London, Paris and Switzerland.

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 PRODUCT REVIEW
HONDA Civic
HONDA City
HONDA Accord

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 SWOT
ANALYSIS

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 SWOT ANALYSIS

STRENGTHS
•Quality of Cars
•Comfort ability of Cars
•Good Will
•Production Technology

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 SWOT ANALYSIS
WEAKNESS
•Old Designing
•Lack of response (To and from customer)
•Low Advertisement through Adds
•Low quality of body structure

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 SWOT ANALYSIS
OPPORTUNITIES
•Export business expansion
•Increasing ratio on quality conscious people.
•Honda can increase product line by introducing
jeeps

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 SWOT ANALYSIS
THREATS
•Govt. unstable policies due to political unsuitability
•High market share of branded and refurnished cars
•Limited purchasing power
•Strict leasing polices may not be removed by the
Govt.
•Duty free agreement between China and Pakistan

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 OBJECTIVES AND ISSUE
The objective of our marketing plan is to introduce the
executive class product in the form of Honda Jeep.
To maintain the repute of Honda in the Market
To introduce latest safety tools in car industry
To introduce new design including interior and
exterior
To create fully automatic function replacing manual
function
To protect environment by introducing smokeless
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 MARKETING
ENVIRONMENT
 Demographics
 Economic Conditions
Leasing
Branded and refurnished cars
 Current market situation of HONDA

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 STATEMENTS
Vision Statement
Focusing on “satisfaction” (customers’, associates’
and shareholders’) with Challenging spirit and
flexibility.
Mission Statement
Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality, yet at a
reasonable price for worldwide customer satisfaction.

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MARKETING STRATEGY

Pricing Strategy

As the Honda relatively have price than other companies so to lunched ABBAKZ-1 its price will be 4.5. million

Product Strategy

Interior

Colors

Advance safety system

Advance breaking system

Comfortable cockpit


Distribution Strategy

Advance orders intake as per estimates

Control and settle distributors customers claims a per policy

Control analyze profitability of each channel.

Study and keep track of competition activities.

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 PROMOTION
 Through Advertising
Through Constructive Societal
Events
Through Sales Promotion

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