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Datu, Christine Carla T.

San Beda College Alabang


IV- BSBMMM E-Commerce

“The Social Network”


The Social Network isn't really about Facebook, but in fact, this movie seems mostly about the
transition of power from the traditional elites embodied in the handsome, whom the Harvard-
focused Winklevoss twins. Olympic-level athletes who accuse Facebook founder Mark
Zuckerberg of ripping off their ideas to create the platform. Instead, that power has shifted to
the geeks. Computer geniuses like Zuckerberg who know what the cyber-surfing masses want,
because it's also what they feel in their bone marrow a way to connect with their peers in an
environment where they get to be the cool, in control alpha dogs. It shows the Zuckerberg
character combining a freakish programming ability with a pathological lack of social skills and
a shark's brutal focus on his own goal, which is creating the most impactful online platform
possible. On its surface, this movie can be defined about greed and ego and how money and
fame change people. And that’s all true. On the larger level, however, I think this is also a film
about what happens when success literally happens overnight to individuals who haven’t even
completed the college experience. There is a cost for great success and a cost for changing the
world. Oftentimes, those costs are paid in relationships. That’s true for widget salesmen, and
it’s true for founders of social networks. This underscores how clever the tagline for the film
really is: “You don’t get to 500 million friends without making a few enemies.”

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