University of Wales Institute Cardiff

(UWIC)
London School of Commerce
MBA 2 - Strategic Management

Individual Assignment

You have been approached by the board of directors of your own

organisation or an organisation of your own choosing to advise them on
the possibility of participating more actively in the national and global
market.

Required:

(a) Consider the history of this organisation and use particular critical
incidents in the life of the organisation to illustrate the strategy
paradoxes or debates raised by leading commentators such as
Mintzberg, Whittington and others.
(b) Explore the key strategic decisions the company will have to make
in order to achieve their strategic aspirations drawing on relevant
concepts and models.
(c) Consider the implementation challenges they are likely to face in
the global market using models and concepts that you think fit to
illustrate your analysis.

Note: your analysis must be underpinned by appropriate academic literature

and must provide clear evidence of independent critical evaluation.

You are reminded of the following learning outcomes:

Upon successful completion of this module the students will be able to:

 think strategically about a company, its business position, and how it

can gain
sustainable competitive advantage.

 develop skills in conducting strategic analysis in a variety of industries

and
competitive situations.

 use their hands-on experience in crafting business strategy; reason

carefully about
strategic options; use what-if analysis to evaluate action alternatives, and
initiate the
changes necessary to keep the strategy responsive to newly emerging
market
conditions.

 improve their ability to manage the organisation process by which

strategies get
formed and executed.
 develop their powers of managerial judgment, that is how to assess
business risk,
and gain a stronger understanding of the competitive challenges of a
global market
environment.

 demonstrate the ability to design and continuously revise strategies in

turbulent and
hyper-competitive situations.

Your essay should not exceed 4000 words, excluding appendices

Strategic Management- Philip Sadler

Gurus on business strategy- Tony Grundy