CUSTOMERS

Web Merchants
Households

PRODUCT & SERVICES

Storing data about web user pattern
Banners and advertisements that’s link customer site

BUSINESS PROCESS
 Customer wants to place an ad on website
 Website would provide a link that allows double click to place an add for
the customers
  Users clicks the ad -Double click directs it to the appropriate sites
 Updates the double click cookie on users computer. If the cookie already
exists double click will know the various pages from where the user has
visited.
  Obtain usage patterns of the individuals

PARTICIPANTS INFORMATION TECHNOLOGY

Merchants Data for the merchant users and  Computers

Analyst house hold.
Software by double
Web usage patterns click