AEF Database

June July 2004 additions

June 2004

GLOBAL

Author Title Publisher/ Date AEF Issue

International Chamber ICC framework for responsible International Chamber of Commerce (IGC), 10 June 2004 Food promotion and childhood obesity,
of Commerce - food and beverage Worldwide legislation and self-regulation
Department of Policy communications
and Business Practices

Chopra, Mickey, Tobacco and obesity epidemics: British Medical Journal, 26 June 2004 Food promotion and childhood obesity,
Darton-Hill, Ian not so different after all? Product prohibitions

Henry Amy (The How buzz marketing works for International Journal of Advertising and Marketing to Techniques used in promotions to children
Geppetto Group) teens Children, April-June 2003 (April 2004) (factual presentation in children’s adverts)

Coughlin, R, The retails world from a kid's International Journal of Advertising and Marketing to Children’s perception of advertising,
Wong, T perspective Children, October-December 2002 Techniques used in promotions to children
(factual presentation in children’s adverts)

Lawrence, D The role of characters in kids International Journal of Advertising & Marketing to Children’s perception of advertising,
marketing Children, April-June 2003 Techniques used in promotions to children
(factual presentation in children’s adverts),
Toy advertising

Johnson, J Can Good Things Happen When Proceedings from 3rd Annual SCEC Summit Toy advertising
the Immovable Mass of the Toy CONSUMING KIDS: Toying with Children's Health, 4
Market Meets the Irresistible February 2004
Force of Play?

2
Geraci JC (Harris Millennials - the new media International Journal of Advertising & Marketing to Children and the new media
Interactive), generation Children, Volume 5, Issue 2, January-March 2004
Nagy, J (Yahoo!)

CHINA

Author Title Publisher/ Date AEF Issue

Chan, K., McNeal, J. Parental Concern About International Journal of Public Opinion Research 15:151- Parental perception of children's
Television Viewing and Children's 166 (2003) advertising
Advertising in China

Chan, K Materialism among Chinese International Journal of Advertising and Marketing to Children’s perception of advertising
children in Hong Kong Children, July-September 2003 (July 2004)

DENMARK

Author Title Publisher/ Date AEF Issue

Tufte, Birgitte Girls in the New Media Landscape Nordicom Review No. 1, 2003 Children and the new media, Media
literacy, TV/media watching and lifestyle

Tufte, Birgitte Children, media and consumption International Journal of Advertising & Marketing to Children and the new media, Media
Children, Volume 5 Issue 1, October-December 2003, literacy, TV/media watching and lifestyle
World Advertising Research Center - WARC

EU

Author Title Publisher/ Date AEF Issue

3
OECD Committee on Online Advertising And Marketing OECD (Organisation for Economic Co-operation and Children and the new media, Techniques
Consumer Policy Directed Toward Children Development), 1999 used in promotions to children (factual
presentation in children’s adverts)

CIAA (Confederation Principles of Food and Beverage CIAA (Confederation des Industries Agro-Alimentaires de Food promotion and childhood obesity,
des Industries Agro- Product Advertising l'Union Europeenne) 26 February 2004 Worldwide legislation and self-regulation
Alimentaires de
l'Union Europeenne)

World Health Young people’s health in context
Organization (WHO) Health Behaviour in School-aged
Europe Children (HBSC) study:
international report from the
2001/2002 survey
WHO Europe - Health Policy for Children and Food promotion and childhood obesity,
Adolescents, No. 4, 2004 Product prohibitions, TV/media watching
and lifestyle

FINLAND

Author Title Publisher/ Date AEF Issue

Komar-Morawska, A. Conference documents - 'Mlody Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Peyronnet, J-Y. Le Konsument w Europie' (Young Competition and Consumer Protection) 23 May 2003
Bigot, J. Calais-Auloy, Consumer in Europe)
O. Geradon de Vera,
M. Puomila, Agnieszka

FRANCE

Author Title Publisher/ Date AEF Issue

Bejot, M, Doittau, B Advertising to children in France International Journal of Advertising & Marketing to Food promotion and childhood obesity,
Children, Volume 5 Issue 3 - April-June 2004, World Worldwide legislation and self-regulation

4
 Advertising Research Center – WARC

Komar-Morawska, A. Conference documents - 'Mlody Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Peyronnet, J-Y. Le Konsument w Europie' (Young Competition and Consumer Protection) 23 May 2003
Bigot, J. Calais-Auloy, Consumer in Europe)
O. Geradon de Vera,
M. Puomila, Agnieszka

IRELAND

Author Title Publisher/ Date AEF Issue

Broadcasting Statement of Outcomes- Broadcasting Commission of Ireland (BCI), 27 July 2004 Food promotion and childhood obesity,
Commission of Ireland Children’s Advertising Code Worldwide legislation and self-regulation
(BCI)

ITALY

Author Title Publisher/ Date AEF Issue

Di Matteo, Paolo Bambini e pubblicità: il bambino Educare.it - Anno IV, Numero 1, Dicembre 2003 Children’s perception of advertising
consumatore (Children and
advertising: the child as a
consumer)

Autorità per le Regolamento in materia di Gazzetta Ufficiale della Repubblica Italiana 8 agosto 2001, Worldwide legislation and self-regulation
Garanzie e le pubblicità radiotelevisiva e n. 183 (8 August 2001)
Comunicazioni (Italian televendite (Radio/TV Advertising
Communications and Tele-Promotions Regulation)
Authority)

5
MALAYSIA

Author Title Publisher/ Date AEF Issue

Ghani Noor Hasmini Malaysian children's attitudes International Journal of Advertising & Marketing to Children’s perception of advertising,
A, Zain, Osman towards television advertising Children, Volume 5 Issue 3 - April-June 2004, World Media literacy, Techniques used in
Advertising Research Center - WARC promotions to children (factual
presentation in children’s adverts)

NEW ZEALAND

Author Title Publisher/ Date AEF Issue

Hancox, Robert J, Association between child and The Lancet Vol 364 July 17, 2004 TV/media watching and lifestyle
Milne, Barry J, adolescent television viewing and
Poulton, Barry J adult health: a longitudinal birth
cohort study

Zwaga, WE Researching Children's Television Forum 'Young People and the Media', 2000 TV/media watching and lifestyle,
Viewing Habits in the Context of Worldwide legislation and self-regulation
the Free-to-Air Television Code
Review

NORWAY

Author Title Publisher/ Date AEF Issue

Karlsen, F, Syvertsen Medieregulering og foreldre Statens Filmtilsyn Parental perception of children's
T (Parents' views on media advertising
regulation)

6
Isachsen, Terje Children and TV commercials. A SIFO - National Institute for Consumer Research, April Children’s perception of advertising,
literature study. Summary. 1995 Social values in advertising to children,
Techniques used in promotions to children
(factual presentation in children’s adverts)

Isachsen, Terje Children, consumption and SIFO - National Institute for Consumer Research, July Social values in advertising to children
advertising. A study of the 1997
economy and culture of children's
consumption in postwar Norway.
Summary

POLAND

Author Title Publisher/ Date AEF Issue

Braun-Galkowska, Oddzialywanie internetu na Biuro Rzecznika Praw Dziecka (The Office of Children's Children and the new media
Maria psychike dzieci i mlodziezy Ombudsman) 9 December 2002
(Influence of Internet on the
psyche of children and youth)

Urzad Ochrony ABC Mlodego Konsumenta (ABC Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Konkurencji i of a young consumer) Competition and Consumer Protection) August 2003
Konsumentow (Office
for Competition and
Consumer Protection)

Kirwil, Lucyna Wspieranie Socjalizacji Dzieci i Krajowa Rada Radiofonii i Telewizji (The National Social values in advertising to children,
Mlodziezy Przez Telewizje - Broadcasting Council) 29 December 2003 TV/media watching and lifestyle
Raport (Supporting Socialization
of Children Through Television -
Report)

Nurkiewicz, Ewa Pijesz? Jesz? A Wiesz? Konkurs Stowarzyszenie Konsumentow Polskich (Association of Children’s perception of advertising, Food

7
Opolska, Halina 'Reklama Prawde Ci Powie?' (Do Polish Consumers) promotion and childhood obesity
Turlejska, Aleksandra You Drink? Do You Eat?
Wesolowska, Competition 'Advertising Will Tell
Magdalena You the Truth?')

Stowarzyszenie Konsumencka Ocena Wplywu Stowarzyszenie Konsumentow Polskich (The Association Children’s perception of advertising,
Konsumentow Wybranych Reklam na Dzieci of Polish Consumers) December 1998 Techniques used in promotions to children
Polskich (The ( The Consumers' Evaluation of (factual presentation in children’s adverts)
Association of Polish Selected Advertisements on
Consumers) Children)

Komar-Morawska, A. Conference documents - 'Mlody Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Peyronnet, J-Y. Le Konsument w Europie' (Young Competition and Consumer Protection) 23 May 2003
Bigot, J. Calais-Auloy, Consumer in Europe)
O. Geradon de Vera,
M. Puomila, Agnieszka

Grupa Inicjatywna Karta Zasad Przyjmowania do Canal + Cyfrowy, June 2004 Children’s perception of advertising,
'Reklama dla Dzieci" Emisji Reklam Skierowanych do Morality and ethics of advertising to
(Initiative Group Dzieci (Charter of Principles on children, Taste and decency in advertising,
'Advertising for Accepting Advertisements Directed Techniques used in promotions to children
Children') to Children) (factual presentation in children’s adverts)

SWEDEN

Author Title Publisher/ Date AEF Issue

Borch, Anita Children and teenagers about TV- SIFO-report 1:98, 1998 Children’s perception of advertising,
commercials. A nationally Children and the new media
representative survey of children
8-14 years. Summary

The Swedish Sponsring i skolan: Vägledning för Konsumenverket (The Swedish Consumer Agency) March Morality and ethics of advertising to

8
Consumer Agency, utarbetande av lokal policy för 2004 children, Product prohibitions, Social
The Swedish National sponsring(Guidelines for values in advertising to children
Agency for Education sponsoring in schools)
and The Swedish
Association of Local
Authorities/ Federation
of County Councils
Rydell, Ann-Margret, TV- konsumtion och barns hälsa Staten Folkhälsoinstitut (Swedish National Institute of TV/media watching and lifestyle
Bremberg, Sven och anpassning (TV consumption Public Health) 2004
and children's health)

UK

Author Title Publisher/ Date AEF Issue

Benton D Role of parents in the International Journal of Obesity (2004), Volume 28, Food promotion and childhood obesity
determination of the food Number 7, Pages 858-869, July 2004
preferences of children and the
development of obesity

Ofcom Ofcom’s strategy and priorities for Ofcom, 1 June 2004 Media literacy
the promotion of media literacy -
Consultation document

Spungin, Pat Parent power, not pester power International Journal of Advertising & Marketing to Food promotion and childhood obesity,
Children, Volume 5 Issue 3 - April-June 2004, World Parental perception of children's
Advertising Research Center - WARC advertising

Geraci, John What do youth marketers think International Journal of Advertising & Marketing to Children’s perception of advertising, Food
about selling to kids? Children, Volume 5 Issue 3 - April-June 2004, World promotion and childhood obesity,
Advertising Research Center - WARC Morality and ethics of advertising to
children

9
Karet, Nicki Understanding Children's
Responses to TV
Hind, Annette Brands for the under-3s:
Teletubbies, a case study
Kirwan, T, Learmonth, Mapping Media Literacy - Media
J, Sayer, M, Education 11-16 Years in the UK
Williams, R
Ofcom (Office of Childhood Obesity - Food
Communications) Advertising in Context
Livingstone, S A Commentary on the Research
Evidence Regarding the Effects of
Food Promotion on Children
Livingstone, S, Advertising Foods to Children:
Helsper, E Understanding Promotion In The
Context Of Children’s Daily Lives
Sherbert Research, 2004
International Journal of Advertising and Marketing to
Children, January-March 2003 (January 2003)
British Film Institute (BFI), Broadcasting Standards
Commission (BSC), Independent Television Commission
(ITC), March 2003
Ofcom (Office of Communications), 22 July 2004
Department of Media and Communications - London
School of Economics (LSE) February 2004
Department of Media and Communications - London
School of Economics (LSE) 6 July 2004
TV/media watching and lifestyle
Children’s perception of advertising,
Parental perception of children's
advertising
Media literacy
Children’s perception of advertising, Food
promotion and childhood obesity, Media
literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
Children’s perception of advertising, Food
promotion and childhood obesity, Media
literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
Children’s perception of advertising, Food
promotion and childhood obesity, Media
literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
10
Duff, R. (ChildWise) What advertising means to
children
USA
Author Title
French SA, Story M, Fast food restaurant use among
Neumark-Sztainer D, adolescents: associations with
Fulkerson JA, Hannan nutrient intake, food choices and
behavioral and psychosocial
variables
National Advertising Guidance for Food Advertising
Review Council Self-Regulation: White Paper
(NARC)
Hobbs R, Frost, R Instructional Practices In Media
Literacy Education And Their
Impact On Students' Learning
Jernigan, David H, Sex Differences in Adolescent
Ostroff, Joshua, Ross, Exposure to Alcohol Advertising in
Craig, Magazines
O'Hara James A
Federal Trade Marketing Violent Entertainment
Commission (FTC) to Children: A Fourth Follow-up
Review of Industry Practices in the
Motion Picture, Music Recording
& Electronic Game Industries - A
Report to Congress
International Journal of Advertising & Marketing to
Children, Volume 5, Issue 2, January-March 2004
Publisher/ Date
International Journal of Obesity (2001) 25, 1823 – 1833,
2001
National Advertising Review Council (NARC), 28 May
2004
New Jersey Journal of Communication 6(2): 123-148. 1999
Archive of Pediatrics and Adolescent Medicine
2004;158:629-634, July 2004
Federal Trade Commission (FTC), July 2004
Children’s perception of advertising
AEF Issue
Food promotion and childhood obesity
Food promotion and childhood obesity,
Worldwide legislation and self-regulation
Media Literacy
Product prohibitions
Morality and ethics of advertising to
children, Social values in advertising to
children, Taste and decency in advertising,
Techniques used in promotions to children
(factual presentation in children’s adverts)
11
Klein, JD, Do candy cigarettes encourage British Medical Journal Volume 321, 5 August 2000 Product prohibitions, Techniques used in
St Clair, S young people to smoke? promotions to children (factual
presentation in children’s adverts)

Public Health Institute Food Advertising and Marketing 'California's Obesity Crisis - Focus on Solutions - What Food promotion and childhood obesity
to Children and Youth: Do They Schools can do' - Public Health Institute, March 2004
Influence Unhealthy Food
Purchases?

Newby, PK, Peterson, Beverage consumption is not Journal of the American Dietetic Association, 2004; 104: Food promotion and childhood obesity
KE, Berkey, CL, associated with changes in weight 1086-1094, July 2004
Leppert, J, and body mass index among low-
Willett, WC, income preschool children in
Colditz, G North Dakota

McConahy, KL, Portion size of common foods Journal of the American Dietetic Association, 2004; Vol. Food promotion and childhood obesity
Smiciklas-Wright, H, predicts energy intake among 104, No. 6, July 2004
Mitchell, DC, preschool-aged children
Picciano, MF

Poussaint, Alvin, The Trouble With Teletubbies The American Prospect vol. 10 no. 44, May 1, 1999 - June Children’s perception of advertising,
Linn, Susan 1, 1999. Media literacy, Parental perception of
children's advertising

Wong, F, Huhman, M, VERB- A Social Marketing Preventing Chronic Disease - [serial online] 2004 July Social values in advertising to children,
Heitzler, C, Asbury, L, Campaign to Increase Physical Taste and decency in advertising,
Bretthauer-Mueller, R, Activity Among Youth Techniques used in promotions to children
McCarthy, S, Londe, P (factual presentation in children’s adverts),
TV/media watching and lifestyle

Vandewater, E, Shim, Linking obesity and activity level Journal of Adolescence 27 (2004) 71-85 February 2004 Food promotion and childhood obesity,
M, with children’s television and TV/media watching and lifestyle
Caplovitz, AG video game use

12
Lesniak, J Advertising: Appealing to Fun and Psy 234: Advanced Social Psychology, Miami University, Techniques used in promotions to children
Pleasure 3 May 2003 (factual presentation in children’s adverts)

Engle, MK FTC Regulation of Marketing to Prevention Institute 2003 Children’s perception of advertising, Food
Children promotion and childhood obesity,
TV/media watching and lifestyle

13