GROUP 4 – CASE

STUDY

The Strong Comeback

Of Small Retailers.
Competitive Advantages Of Small Retailers As Contracted
With Large Retailers
 What factors could explain the

increased popularity of specialty stores

in many sectors of retailing?

 Serve the Niche

Customization &
Personalization

Hard to find objects

 Wide variety

Reliability

Brand Image
Describe the pros and cons of
a smaller retailer’s pursuit of
a niche strategy?
What are the advantages
and disadvantages of
retailer’s switching from
a Brick’s only to a
Brick’s-and-clicks
(multichannel strategy)
 TEAM MEMBERS:

1.NADIMA AKTAR
2.NIKITA GUPTA
3.NITESH TEKWANI
4.POOJA JAIN
5.PRASHANTH PATTAN