ë Different styles are disconcerting to the audience. ë You want the audience to focus on what you present, not the way you present. ½
ë Ôhoose a clean font that is easy to read.
ë Roman and typefaces are easier to read than G or u . . ë Gtick with one or two types of fonts. ½
ë 6ulleted items should be no smaller than 22 points.
ë The title should be no smaller than 28 points. 6
ë §eep each bullet to one line, two at the most.
ë Limit the number of bullets in a screen to six, four if there is a large title, logo, picture, etc. ƛ This is known as Ơcueingơ ƛ You want to Ơcueơ the audience in on what you are going to say. ë Ôues can be thought of as a brief Ơpreview.ơ
ë This gives the audience a Ơframeworkơ to build
upon. 6
ë f you crowd too much text, the audience will not
read it. ƛ Too much text makes it look busy and is hard to read. ƛ Why should they spend the energy reading it, when you are going to tell them what it says? ƛ Our reading speed does not match our listening speed; hence, they confuse instead of reinforcing each other. Ô
ë Do not use all capital letters
ƛ Makes text hard to read ƛ Ôonceals acronyms ƛ Denies their use for EMPHAGG ë talics ƛ Used for Ơquotes Ơquotesơơ ƛ Used to highlight thoughts or ideas ƛ Used for book, journal, or magazine titles Ô
ë Reds and oranges are high-
high-energy but can be difficult to stay focused on. ë Greens,, blues Greens blues,, and browns are mellower, but not as attention grabbing. ë White on dark background should not be used if the audience is more than 20 feet away. ƛ This set of slides is a good example. ƛ You can easily read the slides up close. ƛ t is harder to read the further away you get. 6
ë A white on a dark background was used for this set
of slides as: ƛ The author assumes most users will view the presentation on their own computer. ƛ Having a dark background on a computer screen reduces glare.
Ô
ë Ôolors separated by another
color are contrasting colors (also known as complementary) ë Adjacent colors (next to each other) harmonize with one another. e.g. Green and Yellow ë The color wheel below is simplified for easy use Ô
Ô
ë Ôolors that are directly
opposite from one another are said to clash. ë These provide readability - e.g. yellow on blue. u
ë Use only when needed, otherwise they become
distracters instead of communicators ë They should relate to the message and help make a point ë Ask yourself if it makes the message clearer ë Gimple diagrams are great communicators ½
ë Make letters at least a 1/4
high ë Flipcharts with lines are much easier to write on
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ë Do not use the media to hide you
ë The audience came to see you ë The media should enhance the presentation, not 6E the presentation ë f all you are going to do is read from the slides or overheads, then just send them the slides ë Remember, only you can prevent