Background

General Contents of a Project Report

• Executive Summary*
• Background & Business Description
• Market Study • Promoters: Promoters and their
• The Project background, professional qualifications,
• Project Implementation experience, etc.
• Project Financials


PROJECT REPORT
Background
 Market Study • Existing Status of Business: existing activity,
 The Project
A project will rarely score a 100 in  Project Implementation
product line
all aspects. Right job is to identify  Project Financials
the strong point and highlight it
the most in the Project Report • Management: Directors, Managers – their
professional background and expertise,
arrangements for Human Resource
Development, etc.

• Infrastructure facilities: Property, Plant & Equipment

• Clientele: Present and prospective clients

• Strategic tie ups: Technical and/or Financial

• Market analysis: What is the business : Product or Service

• Industry – IT, Realty, Power, Automobiles, FMCG, etc.

• B2B and/or B2C

• Govt. regulations

• Market size, competition

• Sources of Information –

– Dedicated study by professional firms (like RE)

– Industry media

– Ministry’s /Department’s website

• About the project : What’s the vision of entrepreneur?

– What will he do and for how long

• Where is the value being added : USP?

– Is it location, target customer base, price strategy or something else

• How the competition is being evaluated?

– Direct and indirect

• Project Implementation: Project SWOT analysis and strategy

– Why here and not in Introduction Section

 Better understanding at this stage

• Project core team & resources

– Role and responsibilities of each should be clear

• Schedule of Activities

– With timelines

• Possible hiccups

• Project financing : Project Costs

– To be included – .Cost of land and land development,Cost of Building & Structures ,Cost
of Plant & Machinery,Permanent Working Capital,Preliminary Expenses – legal,
traveling, brokerage,Discussions with Client & Others (industry experience)