FOR THOSE OF YOU WHO MAY NOT BE FAMILIAR WITH MY PREVIOUS BOOKS, in Rich Dad's CASHFLOW Quadrant, ehe second book in the Rich Dad series of books, I go into wiry some people find getting rich easier chan others Rich Dads CASHFLOW Quadka is the most impeetant of my books for people who want to make changes in thet lives. Some of E~ stands for employe §— stands for small-business person, fem or specialise B~ stands for big-business owner uch as Donald Tram Why Network Marketing? When I fir heard about network mar Bar afe ppporcuniciesofler, Long-term ns life experience and personal character. Many necwork marketing companies pro- vide personal-development training in thos key areas train people for the E or $ quadrants, and chat is great if ese are th quadranes in which you wane wo spend you life. Mose MBA programs are training stu dents for high-paying. jobs in the corpeate das an E, noe B, KIYOSAKI TRL Network Marketing: The industry for People Who Want to Change Their Lives What if youre in the E or S quadrants and you want ec What if you wane to be in the B quadrane? Where di ou fied the immenel a nerwerk marketing, business. | recommend the industry for people who want to change, and get the necessary skills and atticude training to be successful in the B quadran Be of the toughest challeng an entrepreneur and building a B-qu person can take on. The reason there ate ‘more people in the E and S quadrants is simply because those quad! anes are lessclemanding chan the B quadrant. As they sy ldo i Thad 10 learn how to overcome my selfdoube, shyness and fear of after | failed. had ro learn how to pick myself up and keep going hese are some of the personal traits a person must develop if they are to be successful in a B-quadsane business, whether it is a neework markering business, a franchise or an entrepreneurial stare up, An impoteane personal skill cequir is leadership any Bquadrant business rcome thei fears «© get the job done? This is a skill che Maria Co taught me, As Marine Corps offices, was imperative chat w were able to lead oches into bartle, even though we were al rervfied of dying YOUR AUSINESS | 37KIYOSAKI TRUMP | meet many people in che § quadrants, che specialists or small- business owners, who woul like to expand, but they simply lack leadesship skills. No one wants to follow them, The employees do noc trust their leader, of the leader does not inspire the employees to better chemselves. Forkes defined a big-business owner, a B-quadrane business owner, a6 a persoa who contiols a business with more than 500 employees. This definition is why leadership skills are vital for the B quadrant Where can you find a business that will invest the time in your education, your personal development and building your own busi- ness? The answer is most network markering businesses. toask yourself, “Do Ihave what i takes? Am I willing w go beyond my comfort zones? Am I willing to be led and willing to leaen co 38 | YOURBUSINESS YOULME? ISLE2 lead? Is there a very rich person inside me, ready to come out?” If the answer i yes, start looking for a network marketing, business tha has a great training program. 1 will focus less on the products ff the compensation plans, and more on the edacation and personal development program the company afers. ‘A network markering business is « B-quadrant business because i meets several criteria I lock for ina business or investment. Those criteria ae: 1. Leverage: Can I eran other peuple to work for me? Control: Do ¥ havea protected system that belongs to me? Creativity: Will the business allow me co be creative, and develop my own personal syle and clents? Fspandsbility: Can my business grow indefinicely? 5. Prediceabiliy: Is my income predictable if do what is expected of me? IF Tam successful, and keep expanding -my Busines, will my income increase with my success and hard woek?