Horizontal Analysis:

If we compare the sales of the titan then we find out the 10% growth, but on the other side if we
compare with the total expense. Then we find out the 15% annual growth in expense as compare to the
sale this expense will reduce the income of the company. Still the last year 2002 performance was good
because the PBIDT of the last year 2002 is better as compare to the year 2003. The growth in sale seems
very impressive for the company but on the other hand total expanses have more impact as compare to
the sales.
Timex is one of the oldest watch making companies in the world. Timex has it headquarter located in
Connecticut. And it’s manufacturing units at Noida, a town in Uttar Pradesh with a capacity of two and a
half million units per annum. Timex was the third most popular brand in women’s accessories.

Timex became an established global brand which sold in eighty countries and had offices in fifty
countries.

Value: Timex give the value of those who need a sporty appearance look and adventurous nature. Timex
fulfill the unsatisfied need of those customers who related to farms, factory workers and from clerk to
sale man.

Rare: Timex introduce the first mechanical pocket watch and Yankee pocket watch that price was only
One US dollar.

Difficult to Imitate: one of the key successes of the Timex was the research and development and
advanced mass production techniques to help to produce first lower price mechanical watch.

Substitute: Maximum people caring this product as a status symbol or some as need. Currently a lots of
substitutes available in the market like sell Phone is also one of the main substitute.