Demand States and Marketing

Tasks
 Negative Demand: Reversal Marketing
 No Demand: Stimulating Marketing
 Latent Demand: Developmental Marketing
 Declining Demand: Remarketing
 Irregular Demand: Synchromarketing
 Full Demand: Maintenance Marketing
 Overfull Demand: Demarketing
 Unwholesome Demand: Counter Marketing
 What is marketed?
Scope of Marketing
 Goods
 Services
 Events
 Experiences
 Persons
 Places
 Properties
 Organizations
 Information
 Ideas
Philosophies of Marketing
Marketing System
The Marketing Process