MARKETING MIX OF CRÈME BEAUTY BAR

PRODUCT

Crème Beauty Bar is a premium cleansing product for face and skin. The materials of Crème
Beauty Bar are not harmful for face. All ages of people can use Crème Beauty Bar. The main
proposition of Cream Bar is deep cleaning for skin. Cream Bar is not a soap, that’s why we
are calling it’s a bar. Crème Bar has those ingredients that make skin cleaner and spanking
new. There is no harmful ingredient. The main ingredients of a Crème Beauty Bar are
Glycerin that maintain water level for skin to prevent from drying skin, Alovera contains of
vitamin-e which prevents rankling your skin to become aged person and Vegetable Fat which
is used to be become a bar. Sodium Palmitate that cause deep cleaning of your skin. And it is
easy to carry anywhere at any place because of its unique water resistance packaging. The
packet of Crème Beauty Bar is also a water resistance case. It is convenient to carry in pocket
or in a small vanity bag. The size of Crème Bar is not like other bar. It is thick as like you can
think have a small mobile cell phone in your pocket or bag. So there is no tension of cleaning
your face at outside. There are three flavors of Crème Beauty Bar Orange, Apple and
Chocolate. Anyone can choose from these three flavors. The size of Crème Beauty bar are
Net weights is 30 gm. So it is easy to carry. The dimension of a Crème Beatu Bar is 6cm X
4cm X 0.8cm

PRICE

Crème Beauty Bar is first time ever convenient easy to carry premium cleansing product and
it has no harmful ingredients. One of the advantages of the Crème Beauty bar is when it
comes to pricing tactic.  In order to be known into the market place and as a new entrant, the
company will provide its target market with an affordable cost while compare with the other
products in the market. The company will be given the customer a price that is higher than its
competitors so that the consumer will be enhanced to buy and patronize the Crème Beauty
Bar. Each Crème Beauty Bar price will be 50 tk for a 30 gm product. Which is higher than
others product at the same market. From

PROMOTION

1
For the purpose of promotion the Crème Beauty Bar with new convenient plastic water
resistance package there are many media will be used.

 News Paper (Prothom Alo, The Daily Star)

 TV Advertisement (NTV, ETV, ATN, Channel-I, Desh TV, BTV)
 Website (Bangladeshinfo.com, facebook.com)
 Magazine Publication
 Promote Crème Beaty Bar at Fashion Magazine/
 Beauty Contest Arrangement
 Assigned a Brand Ambassador

PLACE

The product which is going to introduce is Crème Beauty Bar with deep cleansing action and
new convenient water resistance plastic package. It is easy to carry in everywhere in pocket
or a small vanity bag. After deciding rest of all three marketing P’s now it is time to place a
product. The Crème Beauty Bar will be placed everywhere in the market. Crème Beauty bar
target those market which are already capture by those competitors whose are charging high
price but not offering what they proposed to the customers in terms of cleansing. Also Crème
Beauty Bar target those market which are not where customer do to want to use tube face
wash but also carry a cleansing product like Crème Beauty Bar. The product is place on retail
shops through different distributors. The product will be available at the market at premium
price.