NEWS

FOR IMMEDIATE RELEASE

CONTACT: Jonathan Petersen, Somersault Social Media
Evangelist
jpetersen@somersaultgroup.com, 616.322.1712 (c), 616.285.6182 (h)

Free Desktop and Mobile Web Dashboard Created for Publishing Professionals

Grand Rapids, MI (Feb. 18, 2011) – A free website is now available that collects in one location the links
and RSS article and news feeds from more than 300 media sources written for publishing, editing, and
marketing professionals, and provides multiple services for monitoring a brand’s online word-of-mouth
discussion. Created by international publishing strategy and services agency Somersault Group™
(somersaultgroup.com), the SomersaultNOW dashboard (http://netvibes.com/somersault) is intended to
be used as an Internet start-up page, browser homepage, bookmarked favorite, or mobile portal.

The site contains news feeds and links divided into ten tabbed categories: Publishing, Editing,
Innovation, Leadership, Branding, Marketing/PR, Social Media/Word-of-Mouth, Research, the Future,
and Religion News. Two additional tabbed sections consist of resources to assist users who want to
monitor their brands’ current online and social media buzz, and selected links to publishing and
marketing content designed to be read on mobile devices using Wi-Fi connections.

Among the daily RSS feeds on the SomersaultNOW dashboard are those from such media as
Publishers Weekly, The New York Times bestseller lists, Shelf Awareness, American Booksellers Association,
CBA bestseller lists, ECPA, The Association of American Publishers, Digital Book World, mediabistro.com,
and Seth Godin’s blog. Direct links are included to websites like BookWire.com, Chicago Manual of Style
 Online, and Common Errors in English Usage. The dashboard even has the daily edition of the Dilbert comic
strip, and words-of-the-day from Oxford English Dictionary, Dictionary.com, and Merriam-Webster
Dictionary.

The dashboard’s “Monitor Your Brand” tab offers the ability to conduct real-time Twitter
searches as well as back-tweet and hashtag searches, Addict-o-matic and BoardTracker searches, image
and video searches, and services including MonitorThis, Social Media Fire Hose, Google Alerts, and
TweetBeep. (The hashtag for tweets about the dashboard is #somersaultnow.)

“We created the SomersaultNOW dashboard to help users leverage the swiftly shifting landscape of
today’s publishing world by staying informed about it,” says Jonathan Petersen, Somersault’s social media
evangelist. “Our dashboard assembles quickly accessible collective knowledge in one convenient place.”

# # #

Somersault Group™ (Somersault™) is a partner-managed LLC with offices in downtown Grand Rapids,
Michigan. The company’s purpose is to enable publishers, agents, ministry organizations, and Christian
authors to quickly leverage rapid changes in communication technology, emphasize excellence in branding
and marketing communication for an author’s business development, and extend the highest editorial
standards to achieve the goal of helping people experience God’s kingdom. Somersault’s mission statement:
to change lives by connecting inspirational content creators with readers using exceptional creativity, right-
now technology, and old-fashioned personal care. For more information, visit somersaultgroup.com.

131 Division Avenue South • Suite 300 • Grand Rapids, MI 49503 • 616.551.1539 • hello@somersaultgroup.com • somersaultgroup.com